Mar 2024 – May 2024 · 2 mos · Bengaluru, Karnataka, India · On-site

• Responsibilities:
• Brand Strategy & Development:
• 1. Spearheaded brand refresh for Miles Education, aligning it with the new vision and value proposition.
• Developed comprehensive brand guidelines for consistent marketing across channels.
• Digital Marketing Leadership:
• 1. Led the creation and execution of innovative marketing strategies (paid & organic) for B2C & B2B segments in India and the US.
• 2. Oversaw budget allocation, tracking, and reporting for efficient resource utilization.
• 3. Managed high-performing marketing teams, fostering collaboration and excellence.
• Data-Driven Optimization:
• 1. Championed data-driven decision making by creating dashboards to optimize marketing initiatives and enhance ROI.
• 2. Monitored industry trends and competitor activities to identify opportunities and best practices for continuous improvement.
• Accomplishments:
• Brand Expansion & Growth:
• 1. Led the successful launch of Miles US Pathway (B2B) and Miles CPA Review (B2C) in the US market.
• 2. Achieved significant website traffic growth in India (B2C) - approximately 10x.
• Cost-Effectiveness & Lead Generation:
• 1. Championed a significant reduction in cost per conversion for the CPA review program in the Indian B2C market (almost halved the CPA ).
• 2. Pioneered WhatsApp integration post-registration, boosting conversions, sales efficiency, and team bandwidth.
• 3. Implemented retargeting ("superbot calls") for increased final conversions.
• Executive Education Success:
• 1. Secured guaranteed registrations for prestigious programs like Strategic Finance at IIM Lucknow and Strategic HR at XLRI.
• 2. Played a key role in crafting a successful plan and fee structure for the Digital Marketing executive course.

Sep 2022 – Mar 2024 · 1 yr 6 mos

• Performance Marketing
• 1. Targeted SEM & Social Ads: Managed Google & Bing ad campaigns, crafted social media ads on Meta, LinkedIn, & Twitter, all strategically placed based on audience insights
• 2. Display & Retargeting: Implemented display advertising and retargeting campaigns to keep brands top-of-mind across high-traffic websites
• Brand Strategy & Content
• 1. Cohesive Brand Presence: Developed cohesive digital brand strategies for all brands, ensuring impactful presence across online channels and major Indian marketplaces (Myntra, Ajio, Flipkart, Amazon)
• 2. Engaging Content: Championed the creation of valuable content (blogs, articles, videos) tailored to each brand's audience
• Lead Generation & Nurturing
• Targeted Lists & Campaigns: Built and managed targeted email & phone number lists for each brand, followed by engaging email & WhatsApp campaigns to nurture leads and drive sales
• SEO & Marketplace Expertise
• 1. Organic Growth: Ensured proper SEO practices for all brand websites to achieve organic reach
• 2. Marketplace Success: Developed and executed marketplace marketing strategies, collaborating with teams to optimize product listings, promotions, and brand messaging across marketplaces. Analyzed performance metrics to maximize brand success within each ecosystem
• Data-Driven Approach
• ROI & Optimization: Championed marketing attribution to track ROI across all channels, leveraging data insights for continuous campaign improvement and strategic budget allocation
• Team Leadership
• Mentorship & Growth: Provided strategic direction, fostered a collaborative environment, and mentored team members to develop skills and expertise

Sep 2022 – Mar 2024 · 1 yr 6 mos

Sep 2021 – Sep 2022 · 1 yr · Mumbai, Maharashtra, India · On-site

• Brand Marketing
• Develop strategies to build brand awareness and drive audience engagement through digital mediums during movie and series launches
• Utilize social media, content marketing, influencers, and online advertising, to promote and create buzz around new movie and series releases
• Collaborate with the content team to ensure seamless integration of brand marketing initiatives within digital assets and promotional materials for movie and series launches
• Monitor and analyze the performance of brand marketing campaigns during movie and series launches, providing insights and recommendations for future campaigns
• Performance Marketing
• Lead the development and implementation of performance marketing and app marketing initiatives, aimed at driving user acquisition, retention, and revenue growth for ZEE5
• Provide guidance, training, and support to the team in implementing app marketing campaigns and optimizing user acquisition funnels
• Collaborate with cross-functional teams such as product, content, data analytics, and creative teams to optimize app marketing campaigns and align them with business objectives
• Regularly analyze campaign data, performance metrics, and user behavior to identify insights and opportunities for optimizing cost per unique user views and subscriptions
• Monitor and manage marketing budgets to ensure efficient allocation of resources and maximize ROI in terms of CPUV and cost per subscription
• Develop and implement strategies to improve CPUV and cost per subscription, utilizing tactics such as A/B testing, conversion rate optimization, and other relevant methods
• Stay abreast of the latest app marketing trends, tools, and best practices, and apply them to enhance app marketing efforts
• Identify and evaluate new channels and partnerships to expand the reach and effectiveness of app marketing campaigns
• Develop and maintain relationships with external vendors and agencies to support app marketing execution and performance

Sep 2020 – Jun 2025 · 4 yrs 9 mos · India · Remote

• Responsibilities included teaching digital marketing to students. This endeavour was highly rewarding, culminating in my recognition as one of the top trainers. The experience was not only a catalyst for my personal growth but also afforded me the chance to make a meaningful impact on the educational journey of many students.

Oct 2019 – Sep 2021 · 1 yr 11 mos

• Planning & Reporting
• Ownership of assigning budgets to all digital marketing channels at Yearly, Monthly, Weekly and Daily level. By liaising with Business and Digital marketing teams to plan accordingly and assign revenue targets to channels based on the category mix for that month.
• Analyze Funnel Behavior, Sub-category Performance, Seasonality and Key Metrics for individual channels
• Work with Category Marketing Managers and Category Teams, and plan and deliver the important sale days (Anniversary Sale, EOSS, TEN-TEN Sale, CLiQATHON Sale, EPiCTRONIC Sale, Happy Feet Sale, Get Gold Sale etc)
• Accountable for all Performance Marketing reports (Performance Marketing Daily, Weekly, MTD, YTD Reports to Finance, Category Teams and CXOs)
• Others
• Media planning and execution of Upper Funnel Campaigns (Branding)
• Mobile Marketing (Install + Engagement) via Google, Affiliate Partners
• New User Acquisition via Google, Facebook, Criteo and RTB House
• Drove engagement through all Major channels such as FB, Criteo, RevX, RTBHouse etc.

Jun 2017 – Oct 2019 · 2 yrs 4 mos

• Paid Search & Remarketing
• Managing SEM & Re-targeting portfolio for Tata CLiQ
• Manage all budgeting & planning for the channels & develop strategy at Annual & Monthly level, to deliver growth in Visits, Revenue and RoAS
• Enabling adoption of Remarketing Products & Google Beta features and Drive Automation
• Agency Management

Jun 2016 – May 2017 · 11 mos · Pune/Pimpri-Chinchwad Area

• Day to day operations and performance of client accounts, requiring interaction with both internal and external stakeholders
• Understanding client goals, creating and executing strategies to exceed defined goals
• Providing strategic insights to achieve marketing goals.
• Own, manage and grow digital channel strategies for clients.
• Managing clients across BFSI, E-Commerce, Marketplace, and Media & Entertainment
• Responsible for creating Marketing Strategies, Market Share Analyses, Competitor Reports designed to drive consistent growth and account performance
• Creating and presenting Monthly and Quarterly performance reviews
• Responsible for mentoring and training of new joinees
• Team Management.
• Build, watch and maintain the digital advertising budget and track success metrics
• Understand and stay current on industry trends, competitive landscape and internal product development efforts.

Jan 2015 – May 2016 · 1 yr 4 mos · Pune/Pimpri-Chinchwad Area

• Worked in a consulting role with leading e-Commerce businesses in Retail, B2B & BFSI in US, UK and Indian Geography
• Understanding the end user & Business Objectives, Identification of KPIs to achieve Business goals
• Strategising Digital Marketing Paid Media, SEM : Objectives like Branding, Performance Marketing for Large Scale Business Clients with Spends over 1.5 Crore Rupees per month
• Analyze, Optimize Marketing campaigns using Google Analytics, Google Ad Words and Bing. App Downloads and mobile Advertising campaigns
• Recommending Ideas for New Marketing Initiatives and campaigns across channels (viz. Search, Display, Social Media) and Synchronizing Online and Offline Marketing Efforts

Jun 2014 – Dec 2014 · 6 mos · Hyderabad, India

• Completed training in the Trading and taxation aspect of the manufacturing products and was trained in software like X-ISE, Coral & tally.