Jul 2024 – Mar 2025 · 8 mos · Gurugram, Haryana, India · Hybrid

• Led the Product for Supply Growth of Housing.com
• Increased overall Owner supply growth by 20% QoQ via traffic, conversion & process improvements
• Improved organic conversion of listings by 30% via listing form & dropout journey optimization

Jul 2022 – Jul 2024 · 2 yrs · Noida, Uttar Pradesh, India

• Product Lead for Consumer Revenue Businesses of Magicbricks
• Led the team for the buyer side; driving 25% growth in revenue in a year, NPS improvement by 30 points.
• Started various projects to open new business streams on buyer side & drive revenue with optimizing cost.
• Led the team for the owner side; driving 50% growth in revenue in 10 months.
• Launched new features on the owner side & optimized existing user flows to drive higher revenue.
• Identified high value users for the business via ML & personalized their experience for driving engagement.
• Directly overviewed all customer issues & feedback and reduced the complaints by 50%.

May 2021 – Jul 2022 · 1 yr 2 mos · Gurugram, Haryana, India

• Product Owner of Acquisition and Payments for the Subscription Business (SVOD)
• Revamped the payment page for SonyLIV, with new payment processors & features which resulted in 20% increase in success rate & 1.5% increase in checkout efficiency. Renewal % also increased by 30%.
• Constantly worked on improving the user experience across the subscription model & conversion funnel.
• Created new acquisition interventions to drive maximum conversion & efficiency in the subscription process
• Worked on enabling a healthy customer support experience to reduce subscription related complaints.
• Collaborated in the launch across EU, SE Asia and Canada to drive additional subscribers.

Jan 2018 – May 2021 · 3 yrs 4 mos · Noida, Uttar Pradesh, India

• Responsible for Driving Growth, Traffic acquisition, Engagement, Partnerships & Monetization for 13 News18 Sites
• Launched 4 new language sites of News18 from scratch; brought several language sites to the top position in their respective markets; Growth in traffic by 3x in a year.
• Worked on driving traffic growth and acquisition across all sources – Organic, Social and Referral; building new platforms like Results hosting & career platform for students.
• Managed content integration with Jio, Dailyhunt, Sharechat, MSN for native solutions & traffic distribution
• Worked on driving partnerships with Google, Facebook, Amazon for new product integrations & consumption formats, e.g., AMP & IA, live app integrations on Firestick, podcast & voice-based solutions.
• Worked on driving content recommendations & notifications on all sites via native or 3rd party integrations
• Created new solutions and integrations for driving additional monetization and revenue opportunities
• Constant monitoring of traffic across sources, Site hygiene check & monitoring Google console & IA errors.
• Constant cross-team interactions for routine activities & Events like Elections, Budget, Festivals, Sports, etc.

Jul 2016 – Jan 2018 · 1 yr 6 mos · Noida, Uttar Pradesh, India

• New Products Development and Analytical Tools, with team size of 8 people
• Created a responsive analytical website comprising various modules where data was presented with deeper insights, empowering users for intelligent decision making using AI & ML..
• First Prize in the Biggies Awards, Hongkong, for the best Big Data based product in Asia Pacific Region under the category - Excellence in Data-Driven Business Process Efficiency.
• Created a Social Decode module, where data for every story being posted on FB is shown in real time, in different formats for checking trends & building insights based on various parameters using ML.
• Created a scheduling system, where stories filed in a bank were scheduled on FB at times where their best performance can be extracted based on ML models.
• Created a prediction module, where the reach of stories just posted on FB were predicted for next 24 hours using ML, so that money can be spent on relevant stories only; hence bringing further cost optimization.
• Created a module, where the top engagement posts from various competitors’ pages were shown for analysis and trends analyzed about what all is happening across the FB platform.
• Ideated and created a multi-lingual news aggregation mobile product based on feeds and API integration, giving customized news content to a reader basis his selection, reactions and interactions.
• Created an automatic image filtering system using AI & ML to reject any objectionable image in stories
• Created a reward point system on app with an external party, which led to 1.2 lakhs registration, i.e., 2.5% of the total users & 12.5% usage of points; user frequency of over 9 was 90% higher than non-registered users.

Nov 2015 – Jun 2016 · 7 mos · Greater Delhi Area

• Managing the business development, strategies and marketing activities for various verticals of the company
• On field sales and client interactions, for both new business as well as existing clients, gathering their requirements and providing them with best possible solutions (Business worth 12 lakhs was generated)

May 2012 – Oct 2015 · 3 yrs 5 mos · Gurugram, Haryana, India

• Recruiter Site of the Job Portal
• Successfully initiated the idea and revamped the entire recruiter site – making it more user friendly with many new features and a contemporary look.
• Introduced e-commerce on the recruiter site to buy services online for the first time.
• Launched various features in job posting & advanced search to increase client satisfaction & candidates’ relevancy with direct impact on revenue and renewals; No. of live jobs up by 100% & revenue by 80%
• Reworked candidate search algorithm to ensure more updated & relevant profiles are shown.
• Introduced several automated solutions in CMS resulting in a higher efficiency and process optimization.
• PSU Site
• Initiated and built an application and recruitment module website from scratch, for all the PSU clients involving registration, application submission, validations, payment module – with customized solutions.
• Handled over 20 different clients with over 15 lakhs applications involving over 5 lakhs online transactions.
• Created sales pitch & proposal plan during tender filing & involved in technical and financial bid creation.
• Candidate Site
• Developed the first version of the android app of Shine.com for the candidates.
• Created an interface for sending customized Emails and SMS to the candidates.

Sep 2011 – Dec 2011 · 3 mos · Delhi, India · On-site

• Completed a project on identifying gifting trends & opportunities during Diwali in general & modern trade.