Jul 2020 – Mar 2021 · 8 mos · Mumbai, Maharashtra, India

• Handling Marketing for ZEE5 Movies & Ed Tech Partnership with Eduauraa.
• Pandemic < OTT Experience

Jan 2020 – Present · 6 yrs 3 mos · Mumbai, Maharashtra, India · Remote

• Brand Incubator | 1 Human + AI > Big Marketing Teams | The fastest CMO your brand can hire
• CMO consultancy renamed to Honestly One in Jan 2025
• Includes projects like: Eduauraa, Banyan Intelligence, Witness Chain, Feministaa

Sep 2017 – Dec 2019 · 2 yrs 3 mos · Mumbai Metropolitan Region

• We build robust, user-centric Proptech products for the retail and real estate industry.
• All products and services provided by Unifynd are build along with in-house Marketing.

May 2017 – Sep 2017 · 4 mos

Aug 2016 – Sep 2017 · 1 yr 1 mo

• allAyurveda.com is the World's First portal on Ayurveda, connecting India to the World. It reaches out to millions of patients, customers, partners through the pioneering efforts in Ayurveda Online over the last one decade.
• The company's vision of making people happy and healthy through herbal lifestyle and regenerative treatment delivered at their doorstep, is a direct response to the ailments and disorders affecting worldwide.

Jan 2015 – Jan 2017 · 2 yrs · Mumbai Area, India

• Stappu has made online shopping engaging, informative and fun.
• Visit www.stappu.com to shop and learn about the origins of each purchase through the Artists stories, photos and videos. Stappu is India’s first of its kind e-commerce marketplace which offers both products and services while giving you an insight of the people behind it.
• In June 2015, Stappu launched with its first category, Culinary. Presently, it provides an option to buy from one of the largest selections of food artists in Mumbai.
• Stappu is gradually becoming the most preferred online marketplace for buying directly from small to mid-scale entrepreneurs a.k.a. Stappu Artists. The company's mission is to maximize appreciation for all forms of arts by creating meaningful connections between the artists and the buyers.

Jan 2014 – Jan 2015 · 1 yr · Mumbai, Maharashtra, India

• Manage the Corporate Relations (CR) team by focusing on Designing, Planning, Marketing and Business Development
• Create content for program guides, brochures, sales guide, social media, e-mailer, flyer, client communication, company events and college fests
• Manage the team internally, set targets, goals and track their individual performances and help them tap clients whenever required
• Do the initial research for every individual project and companies along with creating and maintaining a database of MNCs, Start-ups, NGOs, Technology and Media companies.
• Manage and maintain data for the entire CR using the data management tool ‘Podio’
• Introduce and form the Arts & Commerce and Business Intelligence group within the CR team.
• Attend corporate events, HR summits and conferences pan India to form new alias and discover new ways to expand our presence
• Find new engagement strategies, sponsorships, team management skills, client servicing methods, data management options, online interactions that help us increase our productivity and presence
• Involved in the entire process of the industry visits from planning to execution hereby bridging the knowledge and exposure gap between students and companies

Jan 2013 – Jan 2014 · 1 yr · Mumbai, Maharashtra, India

• Handled Fleet’s business around Delhi, Mumbai, Chennai, and Bangalore by meeting clients and various advertising agencies that help in bringing new projects
• Lead client communication and meetings through oral presentations and reports
• Optimized the marketing and business development strategy based on market trend analysis
• Grew the customer base for the firm through advertising in social media and journals for business-to-customer advertising; and build relationships with other advertisement agencies as a part business-to-business marketing
• Helped in Business Development and gathered access to resources for Ad production
• Contributed to the whole process of production: Pitching, strategizing, planning, going for the recce, deciding on the location, holding pre-production meetings, ordering equipment, shooting, holding post production meeting and finally presenting the finished product
• Worked with studio directors, studio team, clients and partner agencies to estimate, create, manage, track, and drive deadlines for new and existing projects
• Explored ways of improving existing products and services, and increasing profitability
• Production projects: Advertisements for Listerine, Thomas Cook, Enamor, Palava City, Amrapali Real Estate, Kurkure, Titan, PSI Health, Clean & Clear

Jan 2012 – Jan 2013 · 1 yr · Delhi, India

• Prepare and manage marketing plans and budgets
• Lead marketing team to create a greater presence among consumers in India by holding open houses, attending education fests, promoting the institution and actively recruiting students (primarily business-to-consumer marketing)
• Organize events for college directors and the American Embassy to network with stakeholders and manage customer relationships
• Identify target markets and collaborate with the upper management, business head and directors, to develop business strategies
• Use market segmentation and market economics to find the right mix of courses with suitable fee structures to offer to the Indian students
• Provide end-to-end management, from strategic briefing and institution development to execution and delivery of initiatives at the project level
• Introduce new business strategies including advertising using mobile apps and online surveys to tap new markets
• Work with the Social Media agency and the Public Relation (PR) agency to develop and implement a strategy to grow our social media presence on Facebook, Twitter and YouTube and review press releases and advertisements

Jan 2011 – Jan 2012 · 1 yr · New York, New York

• Provide training, consulting, and day-to-day support for users of Aladdin, BlackRock Solutions’ enterprise investment management platform
• Develop close partnerships with clients and handle their portfolios (analyze cash flows and accounts)
• Develop in-depth knowledge of the investment management process, the Aladdin system, its clients and the instruments that they trade
• Work closely with other teams within BlackRock Solutions to assist with large projects, including implementation of Aladdin at a new client, rollout of a new product, and implementation of a new workflow at an existing client
• Communicate extensively with internal technical and relationship teams to support implementations of new clients and to raise and drive resolution of client issues

Jan 2010 – Jan 2010 · 0 mo · Wilmington, Delaware

• Assist equity trading teams with Aladdin (BlackRock’s trading software) order workflow support, also maintained development items, and performed regression testing for these teams
• Test FIX connectivity with both a broker and trading platform to provide Straight-Through Processing for equities using Aladdin
• Create procedures for Muni Portfolio quarterly reporting in conjunction with risk quant analytics team
• Maintain weekly project plan for the new SEC rule 2a-7 Money Market Reform incorporation
• Interface with portfolio managers, investment product specialists, compliance officers, consultant relation staff, operations, and portfolio administration personnel to organize client meetings and coordinate presentation material content
• Support senior relationship managers with all on-going sales, service and communication with clients and prospects
• Cultivate strong relationships with a roster of clients, become the “go-to” person for account specific information such as security level (bonds, stocks, derivatives) information, portfolio investment performance, investment guideline compliance, clarifications and modification, cash inflows and redemptions

Jan 2009 – Jan 2009 · 0 mo · Newark, Delaware

• Produce monthly online banking management reports demonstrating households, accounts, and customers segmentation growth using advanced Excel formulas, pivot tables and SQL
• Develop new monitoring process for mobile banking, advertising, and brand/trademark infringement
• Participate in 'Chase marketing’ brain-storming sessions on banking opportunities in social media and mobile by introducing general advertisements and person-to-person payments options

Jan 2008 – Jan 2008 · 0 mo · Philadelphia

• Student & Coffee Lover <3
• Studied all kinds of coffee and took the Starbucks training
• Made & Served the most fabulous coffees in the world