Shreyas Kharolkar

Growth Manager

Mumbai, Maharashtra, India3 yrs 6 mos experience

AI Enabled

Key Highlights

Expert in bridging engineering and marketing for growth.
Proven track record in developing consumer-centric marketing strategies.
Strong analytical skills paired with creative problem-solving.

Stackforce AI infers this person is a Fintech marketing expert with a strong focus on growth strategies and consumer engagement.

Contact

Skills

Core Skills

Growth StrategiesMarketing AnalyticsTeam ManagementBudgetingProduct MarketingBrand ManagementCustomer Relationship Management (crm)Campaign ManagementDigital MarketingMarket ResearchConsumer InsightInformatica CloudSql

Other Skills

Funnel OptimizationProvisioningGrowth MarketingCross-functional CollaborationsIntegrated MarketingMarketing AutomationStakeholder ManagementWeb DevelopmentChatbot DevelopmentCustomer Lifecycle ManagementCommunications StrategyCross-SellingCustomer RetentionMoEngageSocial Media

About

'Engineer turned Marketeer creating Consumer-centric solutions' As a Growth Manager in the Hyper-Personalisation Engine at IDFC FIRST Bank, I combine my engineering background with my expertise in Advertising Brand Management & Digital Communications to execute innovative strategies. With a passion for data-driven insights and a creative mindset, I excel at creating consumer-centric solutions that drive business growth. Throughout my career, I've leveraged my diverse skill set to bridge the gap between analytical thinking and creative problem-solving. My experience in programming has honed my attention to detail, while MICA has equipped me with a deep understanding of consumer behavior and marketing strategies. Let's connect and collaborate on developing impactful marketing initiatives that resonate with customers and drive business results.

Experience

3 yrs 6 mos

Total Experience

1 yr 5 mos

Average Tenure

7 mos

Current Experience

Idfc first bank

Growth Manager - HPE

Sep 2025 – Present · 7 mos · Mumbai

Growing Fixed Deposits and reactivating dormant Savings Accounts.

Growth StrategiesMarketing AnalyticsFunnel Optimization

Piramal finance limited

3 roles

Lead - Growth Marketing

Jan 2025 – Sep 2025 · 8 mos · Mumbai, Maharashtra, India

➢ Led a team of 4 in the CRM and Performance Marketing practice for D2C and Offline lending products.

BudgetingProvisioningTeam Management

Manager - Digital Marketing

Promoted

Nov 2023 – Jan 2025 · 1 yr 2 mos · Mumbai, Maharashtra, India

➢ Developed monthly campaign calendars targeting customers for cross-sell opportunities
➢ Generated a business volume of approximately 1200 Cr+
➢ Managed stakeholders, including content writers, designers, and agencies, for effective campaign execution
➢ Optimized the user journey through targeted communication at each funnel stage and experimenting with content, creatives, and CTAs for campaign effectiveness
➢ Tracked and analyzed campaign performance, providing regular reports to leadership for informed decision-making
Awards: Kaun Banega Superstar - Top Performer in Q4FY'24

Product MarketingBrand ManagementGrowth MarketingCross-functional CollaborationsIntegrated MarketingMarketing Automation+4

Management Trainee - Marketing

May 2023 – Nov 2023 · 6 mos · Mumbai, Maharashtra, India

➢ Crafting and executing a dynamic retention marketing strategy to enhance the success of the D2C loan product
➢ Pioneering innovative A/B testing strategies across consumer segments based on behavior, demographics, geography, and more, allowing data-driven decision-making
➢ Proficiently managing campaigns across diverse channels including WhatsApp,SMS, Email, and IVR, ensuring an integrated and impactful reach
➢ Launched and currently scaling up RCS as a powerful communication channel to boost conversions and enhance user engagement
➢ Leading Martech Automation Initiatives for organizational efficiency
Awards: Shikhar 2023 - Top Performer in Q2FY'24

Campaign ManagementCustomer Relationship Management (CRM)Communications StrategyProduct MarketingCross-SellingCustomer Retention+1

Uni cards

Intern - Brand & Marketing

Apr 2022 – Jun 2022 · 2 mos · Bengaluru, Karnataka, India

➢ Conceptualized social media content strategy resulting in a weekly increase of +4.4% in followers and +12.2% in accounts engaged on Instagram
➢ Conducted competitor scans of brands like Slice, OneCard, Zestmoney, Jupiter, Post Pe to benchmark social media metrics
➢ Assisted the brand lead in the operations of a brand partnership initiative with Paytm Insider to increase awareness & onboardings
➢ Ideated on brand partnerships and strategic alliances with Zepto, Paytm, Hotstar to scale offline initiatives for product marketing
➢ Managed production and editing processes to create video assets for an ATL marketing campaign - Grand Uni Carnival
➢ Anchored key research to develop experiential and influencer marketing strategy to design BTL communications & activations

Digital MarketingBrand ManagementSocial MediaContent StrategyFinancial Services

Cheil india

Brand Strategy Consultant

Jan 2022 – Apr 2022 · 3 mos

➢ Developed a Media Mix, Influencer and GTM Strategy for the Back to School brand campaign of Samsung Galaxy Book 2
➢ Defined consumer archetypes and created an integrated strategy based on competitor analysis conducted for various initiatives
➢ Conceptualized an end to end Back to School campaign - "BT Nahi Chahiye" by Identifying motivators and barriers for consumers

Market ResearchConsumer InsightCompetitive Analysis

Cognizant

Programmer Analyst Trainee

Nov 2020 – Jun 2021 · 7 mos · Pune, Maharashtra, India

➢ Experienced in Artificial Intelligence & Analytics service line as a part of the Development team in the Core Business Intelligence unit.
➢ Worked with a Pharmaceuticals Industry client in the Life Sciences domain for cloud-based data integration.

Informatica CloudRDBMSSQL

Tata motors

Project Trainee

Aug 2019 – Nov 2019 · 3 mos · Pune, Maharashtra, India

➢ Interned as a Project Trainee at the 'Prototype' department of the Engineering Research Center.
➢ Designed modular inspection fixtures for checking pipe bending using CATIA V5.
➢ Awarded an 'Excellent' rating by the DGM at the end of Internship tenure.

Mahindra and mahindra limited [automotive, farm equipment and agri business]

Intern

Dec 2018 – Jan 2019 · 1 mo · Pune, Maharashtra, India

➢ Worked as an Intern at the Automotive Division of Mahindra Heavy Engines Ltd, Pune.
➢ Studied about the latest developments in SCR and EGR technologies being implemented in Mahindra commercial truck - 'Blazo' for its BS6 engine emissions control.
➢ Presented a seminar on ' Study Of Urea-SCR Technology in Diesel Engine Emission Control' as a part of 6th Semester curriculum in College.