Dec 2021 – Jul 2023 · 1 yr 7 mos · Delft, South Holland, Netherlands

• During my time at Mapiq, I was lucky to be given the freedom to tackle a range of challenges within the commercial departments. I primarily worked with the sales team, but also worked closely with operations and marketing.
• Sales
• Implemented AI-driven account research, intent signals, and cold email generation.
• Procured and implemented the SDR tech stack.
• Prospected enterprise accounts (5000+ employees) in the UK and EU.
• Generated €3m+ in pipeline and €600,000 in closed revenue.
• Operations & Reporting
• Built Salesforce dashboards to track deal velocity, win rates, ACV, account scoring, pipeline conversion tracking, leaderboards, churn scoring, and forecasting.
• Marketing
• Scored and distributed inbound leads
• Aligned sales and marketing content
• Public Speaking
• Presented a workplace wellbeing research paper at Worktech London

Oct 2021 – Nov 2021 · 1 mo · Germany

• A 20-hour boot camp based around industry standards for digital and traditional marketing tactics.

Sep 2020 – Dec 2021 · 1 yr 3 mos · Port Elliot, South Australia, Australia

• Developed a marketing strategy and built a sales pipeline using a custom built CRM.
• Rebranding project, overseen the development of a new logo, website, brand guide, customer persona and tone of voice.
• Implemented a CRM & sales pipeline from scratch.
• Successfully developed the market in the wider Fleurieu region
• Over achieved the 2020 revenue targets by funnelling large insurance repair contracts
• Complete redesign of the customer journey, implementing upsell and cross-selling opportunities.
• Successfully run paid advertising campaigns ( Google and Facebook)

Feb 2018 – Sep 2020 · 2 yrs 7 mos · Dubai, United Arab Emirates

• Tandem & AFF Instructor
• Videographer
• Working closely with manufacturers and regulators to implement safety and training standards
• Contributed to the transition from the US Parachute Federation to a newly created self-regulating federation
• Engaged in special projects for high-profile marketing campaigns

Jan 2018 – Dec 2021 · 3 yrs 11 mos

• Developed and implemented a variety of organic growth strategies
• Market research, competitor analysis, foundations, and positioning
• Hashtag strategies
• Content creation and development of posting plans
• Defining an engagement strategy and continuous refinement of engagement tactics
• Focus on the growth of a highly engaged, quality follower base
• Penetration into different follower markets
• Monetization of follower groups in a sustainable and scalable manner
• Once off workshops, projects and social media consulting

Jan 2015 – Jan 2018 · 3 yrs · Mission Beach, Queensland, Australia