Sep 2025 – Nov 2025 · 2 mos · Remote

• The world's longest running motor racing publication.
• Brought technical and data driven thought leadership to a 100+ year legacy brand.

Jan 2024 – Nov 2025 · 1 yr 10 mos

• Independent consultant providing digital transformation, strategy and technology adoption.

Nov 2023 – Aug 2025 · 1 yr 9 mos

• Explored global cultures, trained in intense combat sports, tested and contributed towards emerging AI tools, advised, scaled and transformed early stage businesses.
• 🔋👞 Stepped off the career treadmill to reset, recharge, and collect amazing stories worth telling.
• ✈️ 🌎 Wandered across the world, chasing history and tasting food that deserves its own passport.
• 🥊🥋 Traded desk hours for sweat hours , catching up on years of neglected movement. Pushed through intense bootcamps in Southeast Asia, trained in traditional Muay Thai, stepping into sanctioned tournament's, then gave my legs a break in North America by picking up boxing.
• 💻 🧠Jumped into small business trenches, helping business owners move from scrappy to scalable.
• 🤖📚 Geeked out with AI communities, poking holes, sharing feedback, and watching the future take shape.

Mar 2022 – Nov 2023 · 1 yr 8 mos · London, England, United Kingdom

• Led a global function.
• Built & scaled global GTM technical consulting function for TikTok’s $XXB+ Ads business,
• Founded and operationalised Tiktok’s global Technical Solutions Consulting and Post-Sales Customer Experience divisions;
• covering Measurement, Attribution, Developer API, and Tracking for advertisers and agencies worldwide.
• Built multiple pillars from the ground up, mentoring regional leads and ICs across EMEA, APAC, and North America while aligning cross-functional stakeholders in Product, Data Science, and Sales.
• Designed and scaled global implementation playbooks & programs driving $120M+ incremental revenue across enterprise accounts.

Oct 2020 – Mar 2022 · 1 yr 5 mos · London, England, United Kingdom

• Founding Lead & First department manager.
• Served as the first people manager within the department, building structure, process, and leadership depth from zero. X3 Organisational Promotions
• Reduced global measurement SLAs from 60+ days → under 5 within three months through redesigned workflows, automation, and advanced troubleshooting frameworks.
• Hired, structured, and scaled a multi-disciplinary technical team across EMEA+IL, APAC, and North America - defining the operating model, SOPs, and roles & responsibilities for each function.
• Built and mentored leads across core product pillars -
• ▪ Solutions Architecture & Implementation
• ▪ Measurement & Signal Products
• ▪ Developer API
• ▪ Commerce & E-commerce Solutions
• Established onboarding and training frameworks for both ICs and leads, ensuring technical consistency and quality at global scale.
• Developed the 24/7 global support model, combining proactive troubleshooting, education workshops, and customer enablement programs.
• Instituted documentation and feedback loops that informed Product, Data Science, and Sales operations - turning CX into a strategic input function.

Oct 2020 – Nov 2023 · 3 yrs 1 mo · London, England, United Kingdom

Jul 2020 – Oct 2020 · 3 mos

• #1 Solutions Engineer Hire
• #🏆'All Star' Award #1, A peer award, awarded to the Branch employee with the most nominations, 2019/2020
• #🏆Apple Search Ads Certified
• 100% retention for TUNE > Branch migrated assigned accounts, providing bespoke MMP migration solutions for customers.
• Branch provides solutions that unify user measurement across different devices, platforms, and channels. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on the website or native app.

Mar 2019 – Jul 2020 · 1 yr 4 mos

• Built my own ramp plan, stuck into codebase and internal docs to gain deep product expertise.
• Became trusted product expert for EMEA GTM teams, supporting complex integrations, edge cases and high value opportunities within the region.
• Wore many in GTM and Post sales [Sales engineering, Support, Account management]

Oct 2016 – Jan 2019 · 2 yrs 3 mos · London, United Kingdom

• #1 Integrations Hire
• SE Lead and spearheaded the rollout of Moat's technology within the MENA region, received great feedback internally as well as externally in the media regarding Moat's offering as well as the support provided.
• Teamed up with EMEA Oracle cooperate infrastructure leadership on how we can support current legacy systems and how to transition this moving forward from our acquisition.
• I was able to take ownership and own the majority of UAE agencies and brands, I took on the challenge, of architect and building bespoke solutions and communicated with both Business and Commercial teams, getting an understanding of technical hierarchy and structure as well as high-level discussions with strategic stakeholders.

Jul 2016 – Oct 2016 · 3 mos

• During my time, from day 1 I took on bigger scope than I was originally hired for, I quickly got promoted and lead strategic projects within the team
• ~ Promoted to Team Lead, Technical Solutions, EMEA ~

Aug 2015 – Oct 2016 · 1 yr 2 mos

• #1 Technical Solutions Hire
• Worked directly with the VP of operations providing strategic alignment on how to grow, evolve and support all operational teams across EMEA, I built the technical solutions team from the ground up supporting the Advertising business and a key XFN stakeholder for many teams.
• During my time I was tasked with standardizing and reviewing Implementation of rich media within the Video Advertising platform. (VAST, VPAID, MRAID & IBV)
• Introduction of multiple ad formats to power the publisher ecosystem, Improving revenue streams on both the Supply and Demand-side.
• Creating a Product knowledge repository
• Reducing troubleshooting friction globally, created a centralized framework for teams to utilize including best practices that were used as part of onboarding material for customer-facing teams globally.
• 3rd party partner management
• Liaise with 3rd parties such as TripleLift, Adcolony & general Introduction of Mobile app ad partners, exploring mutual revenue opportunities, and also providing a clear technical framework for Integrations between ecosystems
• Task management & SLA governance
• Built Issue type framework and workflow systems utilizing JIRA creating an entry point for XFN teams to reach out for on-demand support for the Technical solutions team.

Jan 2016 – Aug 2017 · 1 yr 7 mos · London, United Kingdom

• #1 SE Hire
• Deep understanding of Moat's technology and the main point of contact for both internal and external Agency/brand teams as well as Sales and Account management.
• Mentor new hires, teaching technical concepts as well as the Moat stack as a whole to new and current members of the team
• Walking through VIM/Terminal for new hires
• Adopting and cultivating suggestions to improve regional workflow as well as pushing new technical processes for the UK office
• Subject matter expert, Pre & Post Sales
• Act as a senior leader and jump in for additional/complex support for other colleagues
• Establishing culture within Integrations
• Bridging the gap between Sales and Account management, I am involved with the technical implementation and execution of new and existing clients, this includes any issues that may arrive before onboarding and post onboarding clients.
• Moat is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro, and Moat Analytics. Moat Ad Search is a free display ad search engine. Moat Pro is an industry-wide real-time search solution providing insights across brands, publishers, and ad tech. Moat Analytics is a proprietary solution for advertisers and publishers to measure ad effectiveness and content engagement, exposing a new lens of attention measurement that moves beyond traditional digital metrics.

Mar 2014 – Jul 2014 · 4 mos · London, United Kingdom

Feb 2014 – Jul 2015 · 1 yr 5 mos · London, United Kingdom

• #1 Advertising Solutions hire
• Sitting at the core of all XFN teams I was tasked with digging deep into the Advertising platform to provide strategic direction and technical support for teams.
• Despite being a post-sales role, due to my knowledge of the platform and ecosystem, I was often brought into client-facing meetings to distil my knowledge and to educate and influence stakeholders when it came to technical objections and onboarding.
• Review syntax and implementation of Mobile Web and MRAID tags
• Testing and QA new types of units, protocols, and procedures
• Dissect tags to find root cause problems
• Interrogate reporting and numbers to find out why a discrepancy is occurring
• Provide technical knowledge to colleagues
• Produce documentation on new features and provide relevant training
• SDK decryption and resolution
• Create audience segments based on client needs
• Ensure third-party delivery is met using troubleshooting methods related to Ad-server communication
• Improve processes of Ad operations
• Provide platform training internally/externally
• Ownership of Opera Mediaworks proprietary targeting "Real Audience"
• Creation of audiences
• Custom creation per clients needs

Feb 2013 – Feb 2014 · 1 yr · London, United Kingdom

• #1 Technical Ops Hire
• Hybrid role where I was learning the Pulsepoint advertising platform, providing training to internal members and trafficking campaigns, in addition to my responsibilities I was also providing infrastructure support across the region concerning hardware and software maintenance.
• Ad Operations
• Using data segments to be able to construct in-depth reports regarding trends and targeted audience
• Outline process involved within each trafficked campaign
• Traffic campaigns in various ad servers ensuring specified audience is targeted, upload/QA creative and optimize according to goals
• Ensure campaigns are launched successfully and within required SLA
• Troubleshoot any issues to the best of my technical ability and translate information to relevant teams
• Creation and documentation of trafficking process
• IT Systems & Infrastructure Administrator
• Setting up and maintaining information communication systems.
• Project managing the implementation of new systems within own department, adhering to cost and time expectations.
• Reviewing existing protocols to the design and roll out of new IT related processes to colleagues
• Ensuring systems are up to date
• Provide technical knowledge to colleagues
• Implement backup solutions
• Keep internal networks running

Jul 2012 – Dec 2012 · 5 mos

Jan 2011 – Jan 2012 · 1 yr · Microsoft Pearson ATA - Shepherds Bush