Preeti Hoon

Co-Founder

New Delhi, Delhi, India18 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 18+ years of media experience across multiple domains.
  • Created India's first candid CXO talk show.
  • Achieved viral success with celebrity interviews on YouTube.
Stackforce AI infers this person is a Media and Entertainment professional with expertise in editorial and anchoring.

Contact

Skills

Core Skills

EditorialAnchoringVideo ProductionInterviewsContent DevelopmentReportingContent StrategySocial Media Marketing

Other Skills

EntrepreneurshipTeamworkResearchWeb ContentHeadline WritingBloggingNews WritingSEOMarket ResearchAdvertisingBreaking NewsFeature ArticlesVoice OverCorporate CommunicationsMarketing

About

Seasoned media professional with 18+ years of experience in editorial/anchoring in mainstream Digital, Broadcast, Print & Events domains in India | Beats covered: Business, Entertainment & Sports Highlights - 2024: Consulting Editor, Campaign India 2023: Industry B2B story for Mint, HT, Hosted Indian Military Heritage Fesitval 2023 for Network18, Jagran Film Festival, Independently covered IIFA ‘23, Zee Cine Awards ‘23 for my channel 'Interviewwali' 2022: Independently covered IIFA 2022, Goafest 2022 for my channel 'Interviewwali' 2019: Anchor - Recognized Best Corporate Anchor by Brand Equity, ET, Hosted special show on Mirror Now, Anchor - STAR FLOW The Change Festival by Times Group, Jagran Film Festival Inauguration, IIFA 2019, DMA Asia Annual & Awards, ET Government Urban Transformation Summit 2018: IIFA 2018, in Team Media at inaugural Khelo India School Games, an initiative by Ministry of Youth Affairs and Sports, Govt of India 2016-17: Created India's first candid CXO talk show - DB Spotlight with Preeti Hoon for Dainik Bhaskar, Consulting editor for The CEO Magazine, exclusive interview section - 'In The Lounge' with Preeti Hoon Started full-time web journalism career with Times Internet, Times of India at the sports desk & there on moved to NDTV Convergence in the same profile. Sports personalities exclusively interviewed by me: Rohit Sharma, Shikhar Dhawan, Dhanraj Pillay, Saina Nehwal, Virat Kohli. I strengthened the web presence for exchange4media Group by reporting on Advertising, Digital, Marketing & Brands. Crafting trend stories, interaction with top Indian CXOs and reporting exclusive breaking stories were a major part of the work profile. I was a national/international TV Anchor with Zee Business, produced & executed four shows for Zee Business USA single-handedly, exclusively for American audience, anchor for special shows on Zee Business, India. I am a Master of Ceremony and have hosted some of the top-most industry events in India including ad:tech India, Dunkin Donuts Annual Rally & Awards, Kerala Tourism & Kashmir Tourism pan-India Press Conferences, Socialathon, Realty Plus Awards, eTailing India Summits among several other elite events. Shaped video content proposition for one of India's leading newspaper Dainik Bhaskar's digital arm - DB Digital, created India's first talk show that featured the top Indian CXOs at their candid best. It received distinct accolades and appreciation from industry peers and stakeholders alike.

Experience

Campaign india

Consulting Editor

Mar 2024Sep 2024 · 6 mos

Www.preetihoon.com

Editorial Consultant | Business Connect Magazine

Aug 2020Aug 2020 · 0 mo

Dainik bhaskar group (दैनिक भास्कर)

Anchor/Consultant

Oct 2019Mar 2020 · 5 mos

  • I invited and hosted India's best business minds, CXOs, changemakers, path-breakers, entrepreneurs in my show 'Brand Talk' on DainikBhaskar.com - DB Digital, online arm of one of the leading Hindi Media Groups in India - Dainik Bhaskar. The show features conversations on brands, marketing and their performance in Indian market.
  • This is my second stint with DB. Earlier, I created, conceptualized and produced India's first candid CXO talk show for them, called, 'DB Spotlight' with Preeti Hoon

Www.preetihoon.com

Editorial Consultant | The Retail Jeweller India & World Magazine

Sep 2019Sep 2019 · 0 mo

  • Commissioned video coverage and interviews of celebrities from IIFA 2019 Green Carpet, Mumbai.

Thrive global india

Author

Jan 2019Jun 2019 · 5 mos

Content DevelopmentInterviews

Youtube

Interviewwali

Sep 2018Present · 7 yrs 7 mos

  • 3.5 crore+ organic views and counting | 40,000+ organic subscribers
  • My question to Kartik Aaryan on Kangana Ranaut at Zee Cine Awards 2023 Red Carpet made global headlines
  • Salman Khan's sister Arpita Khan & husband-actor Aayush Sharma interview organically viral with over 5 million views
  • Neha Kakkar interview organically viral with over 3 million views
  • Aishwarya Rai Bachchan interview viral with over 4 lakh views
  • Channel link: youtube.com/@interviewwali
Video ProductionInterviews

Ministry of youth affairs & sports, india

Team Media - Khelo India School Games 2018

Feb 2018Feb 2018 · 0 mo

Www.preetihoon.com

2 roles

Editorial Consultant | The CEO Magazine

Jan 2017Jan 2017 · 0 mo

  • I featured CXOs, leaders, changemakers, decision-makers, who's who of India in my exclusive interview section - 'In The Lounge With Preeti Hoon' for The CEO Magazine.

Independent Media Consultant - Editorial/Anchor

Aug 2013Present · 12 yrs 8 mos

  • Published author at Mint, HT
  • Covered Zee Cine Awards 2023 for my youtube
  • Covered IIFA 2023, 2022, 2019, 2018 for my youtube, blog & The Retail Jeweller India
  • First & only one in India to break news of India's first 'Kho Kho League' in affiliation with Kho Kho Federation of India with The Quint
  • Anchor For-
  • TV -
  • Neo Sports: Rajwada Cricket League 2017 Rajasthan
  • EVENTS -
  • Adgully Mobexx Summit & Awards 2019
  • Jagran Film Festival 2019 attended by I & B Minister Prakash Javadekar, Anil Kapoor, Farah Khan, Baahubali Producer Shobu Yarlagadda
  • Star FLOW The Change Festival, India's first marketing festival, an initiative by The Times of India
  • India's first International Ballet Festival 2018
  • World-famous lighting designer Piero Lissoni's reception in India, 2018
  • BSNL-Adpay Aerosvoyce Launch, India's first VNO/MVNO
  • Kerala Tourism, pan-India corporate event 2014-present
  • Blogmint-LG V20 Phone Launch November 2016
  • AskMe-Blogmint Bloggers Meet 2015
  • J&K Tourism B2B and Press Meet 2015
  • Realty Plus Conclave & Awards 2014
  • Socialathon 2014 by Digital Market Asia, a exchange4media company
  • Amtrak-Winmagic Association, Partner Meet
  • eTailing India Summit 2014 at Trident, Chennai
  • Great Indian Marketing Weekend (GIMW) Inaugural Edition at The Leela Kempinski, Gurgaon
  • eTailing India Summit 2014 at Taj Vivanta, Bengaluru
  • Dunkin’ Donuts Annual Rally 2014, JW Marriott, Jaipur
  • Dunkin' Donuts Awards Night at JW Marriott, Jaipur
  • ad:tech New Delhi 2014 at The Leela Kempinski, Gurgaon
  • ‘She Shines’ Women’s Day event at ITC Welcom, Dwarka
  • Comguard IT Security Solutions-GFI Association Partner Meet
  • Exclusive candid interview section ‘In The Lounge With Preeti Hoon’ for The CEO Magazine
  • Top Indian winner - Kerala Blog Express 2, an international event by Govt. of Kerala, Kerala Tourism, featuring 30 winning global bloggers on premium journey across Kerala
  • Interviewed Ravinder Zutshi, Deputy MD, Samsung India for Money Indices magazine
  • Authored an article on Indian dogs in The Better India
EditorialAnchoringContent Development

Db digital, dainik bhaskar group

Anchor & Producer

Aug 2015Sep 2016 · 1 yr 1 mo

  • Conceptualized, produced and anchored India's first candid CXO talk show DB Spotlight that featured seasoned CXOs and new-age entrepreneurs, their journey in a first-of-its-kind format for bhaskar.com and moneybhaskar.com.
  • Watch all Spotlight videos: www.preetihoon.com/db-spotlight/

Zee media corporation limited

Anchor/Assistant Producer, Zee Business, Zee Business USA

Jul 2011Aug 2013 · 2 yrs 1 mo

  • Anchored various national, international shows for Zee Business, Zee Business USA
  • Single-handedly produced my own shows – Box Office, Beyond The News, Top Ten Week That Was, The Bollywood Show
  • Pre-production, post-production of shows, specials and news
  • Writing stories, creating special shows. Worked on WASP, Octopus software
  • Ensuring timely bulletins, breaking news with perfect graphics, bands and headers
  • Packaging of stories, guiding video editors for time-bound projects
  • Official blog http://zeenews.india.com/author/preeti-hoon-blogs-and-exclusives_97.html
Content DevelopmentVideo Production

Exchange4media

Senior Correspondent

Jul 2010Jul 2011 · 1 yr

  • Reporting on Advertising and Brands. Coverage at large included - Interviews, Features, News, Breaking News, Press Conferences, Events, new launches and new brand entrants in Indian market. Special focus on advertising agencies based in the Capital city - account & people movements, creatives, new releases and happenings. For stories, please Google - Preeti Hoon exchange4media
AnchoringVideo Production

Publicis istrat

Content Strategist

Jan 2010Jun 2010 · 5 mos · New Delhi Area, India

  • Developed content for clients like Alpha G: Corp, Nestle, General Motors on daily basis
  • Initiated digital strategies, handled social media pages, created targeted content for Facebook, Twitter and other popular social networks
  • Specialized in content for SEO, SMM, Blurbs, Ad Banners, Google adwords & brand-relevant articles as well as worked on a variety of branded content needs
  • Created launch campaigns for Alpha One Mall opening in Amritsar (by Alpha G: Corp), followed up with strategic content to attract footfalls, increase brand engagement
ReportingInterviews

Ndtv

Sub-editor, NDTV Convergence

Oct 2008Dec 2009 · 1 yr 2 mos

  • Worked at sports desk that had challenging and edge-of-the-seat LIVE cricket coverage alongwith other important sporting events.
  • Work profile was almost similar to TOI's and here, I increased my portfolio by adding Saina Nehwal, Shikher Dhawan, Virat Kohli, Ishant Sharma's coach, Swapnil Asnodkar in the exclusive interview kitty.
Content StrategySocial Media Marketing

Times internet

Trainee Journalist

Sep 2007Oct 2008 · 1 yr 1 mo

  • My first job was nowhere close to just getting a hang of the industry and the online medium. It was beyond, way beyond I could think of. It laid the best foundation for me to understand the medium and imbibed a huge sense of responsibility. I, along with my hard working team, were a part of the process that saw indiatimes sports becoming a part of Times Of India banner and the domain name for the same being changed from indiatimes.com to timesofindia.com.
  • I also interviewed some of the well-known sporting figures like Dhanraj Pillay and Rohit Sharma.
  • Here, I worked on www.timesofindia.com, www.indiatimes.com, www.cricket.timesofindia.com, www.ipl.timesofindia.com, www.sports.timesofindia.com, www.racing.timesofindia.com, www.olympics.timesofindia.com
  • Profile included:
  • Coordinating with design and technical teams for creation of content and products, involving complete website management.
  • Writing original stories and giving fresh ideas for the site.
  • Tracking, editing and formatting stories, giving appropriate headlines to attract readers’ attention.
  • Coverage of breaking news and follow-ups of the same.
  • Live coverage of tournaments and series
  • Uploading error-free stories and maintaining the site with updated content.
  • Making special packages for tournaments and series.
  • Player profiles, players to watch, compilations, history of teams and matches
  • Running forums, opinion polls and approving reader’s opinion.
  • Updating SMS headlines and news for TOI Mobile.
  • Recording important audio bulletins.
  • Updating sports block on TOI and Indiatimes homepage.
ReportingInterviews

Education

Guru Gobind Singh Indraprastha University

BJMC — Journalism and Mass Communication

Suraj Bhan D.A.V Public School

CBSE — Commerce

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