Mar 2022 – Present · 4 yrs 1 mo · Bengaluru, Karnataka, India

• Nurturing Definer Brands, an organic growth marketing firm that uses AI Search Optimisation and positioning for creating content that actually leads to revenue. Working with SaaS, B2B software, healthcare, fintech and premium consumer brands to make the most of visibility and citations in Chatgpt, Google overview and Perplexity.

Jun 2020 – Apr 2022 · 1 yr 10 mos

• Started a new vertical for the boutique strategy and investment firm. Brought in clients from healthtech, non-profit, House of Brands, skincare and haircare sector.

Jun 2017 – May 2020 · 2 yrs 11 mos · Bengaluru, KA, India

• Self taught storyteller specialised in graphite and charcoal sketching, oil painting and digital painting. Published art with FunOkPlease, Westlandbooks and private commissions.

Jul 2016 – Jun 2020 · 3 yrs 11 mos · Bengaluru, KA, India

• Developed a platform for employees to purchase company branded merchandise. Worked with client communication and procurement team to roll out company stores. Developed engagement program for employees to visit store and purchase merchandise on regular basis.

Jun 2016 – Feb 2017 · 8 mos · Bengaluru, Karnataka, India

• Developed educational kids’ game from ideation to prototype stage.

May 2015 – Jun 2016 · 1 yr 1 mo · Bangalore

• Managed Paperboat brand in digital media - encompassing organic, earned and paid media.
• Worked on new brand development and its gaming app concept for kids

Nov 2012 – Apr 2015 · 2 yrs 5 mos · Bangalore

• Developed a proprietary enterprise (SaaS) platform, to ease out procurement of corporate gifts and management of reward programs. The front-end is an e-commerce platform with an ERP backend and CMS to handle content and reward points.
• Handled the platform end to end from development to go-to market.

Aug 2011 – Oct 2012 · 1 yr 2 mos · Bangalore, India

• Digital Branch Head Role:
• 1. Lead the digital marketing practice of Bangalore
• 2. Evangelized new practices and proprietary platforms externally and internally
• 3. Handled social media marketing including ORM, content handling for both B2C & B2B clients
• 4. Experienced in handling online ads – Google adwords, banner ads etc
• 5. Closely worked with a team of 3 to service and strategize for prestigious clients like P&G Singapore, Infosys, ABB, ING Vysya, Himalaya Herbals, etc.
• 6. Strategized on unique proposals & brought in high net worth clients from the hospitality, power & energy and banking sectors
• Built and handled online communities for clients
• 1. Re-launched a B2B community for Infosys
• 2. Handled a P&G Asia community for London Olympics 2012
• 3. Acquired and engaged new members within the community
• 4. Core team member for developing an internal MSL Group Community platform used for international clients like P&G, Singapore

Jan 2011 – Jul 2011 · 6 mos

• Handle all digital marketing requirements from end to end for USL
•  Launched an ipad app meant to replace offline/hard-copy restaurant menus in USL’s restaurants
•  Created wireframes for the app; worked day to day with the technical and creative end for release
•  Interacted closely with outlets for chalking out steps for beta release and final roll-out of the app
•  Handle social media marketing of Royal Challengers Bangalore

Jun 2008 – Jan 2011 · 2 yrs 7 mos

•  Launched international internet telephony service along with its website & soft-phone
•  Conducted secondary market research & identified target market & audience
•  Created the branding & marketing plan for acquiring new customers within a niche segment
•  Conceptualized and implemented programs and plans for acquisition & retention of customers
•  Ideated & developed an innovative feature with the technical team to differentiate among competition
•  Finalized all communication appearing in both online and traditional media regarding the brands
•  Analyzed growth of business by tracking Key Performance Indicators, web analytics & competition
•  Monitored customer operations to ensure optimum after-sales user experience
•  Multi-tasked & managed several teams and vendors (ad-agency, media planners, technical and development teams) to achieve AOP figures

Jul 2007 – Dec 2007 · 5 mos

• Implemented CRM tool (Sales Logix) across all business divisions to increase the conversion rate of consumers
• Worked with e-marketing consultants to reduce expenditure on SEM campaign while maintaining same degree of online sales
• Organized an event for retaining old and acquiring new clients
• Studied the business model and formulated marketing strategies to increase the number of clients by 30%
• Re-visited the brand positioning strategy while designing brochures to be distributed among potential investors