Yuni Lee

Creative Director

San Francisco, California, United States20 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 15 years of experience in design and strategy.
Expert in service design and interaction design.
Proven track record of leading multidisciplinary teams.

Stackforce AI infers this person is a design leader specializing in user experience for consumer electronics and media industries.

Contact

Skills

Core Skills

Service DesignDesign StrategyUser Experience DesignUx StrategyVisual Design

Other Skills

User ResearchContent StrategyInformation ArchitectureUser-centered DesignDesign ThinkingMobile ApplicationsMobile DevicesProduct DesignIndustrial DesignUsability TestingUser Interface Design

About

I lead multidisciplinary teams to design and deliver seamless physical and digital experiences at a global scale. With deep expertise in service design, interaction design, and strategic foresight, I create holistic solutions that weave cultural, social, economic, and environmental insights into emerging technologies. With over 15 years of experience, I excel at bridging strategy, design, and technology to drive innovation that delivers both business impact and meaningful customer experiences. I thrive on guiding diverse teams to push creative boundaries, embrace complexity, and deliver scalable, transformative outcomes.

Experience

20 yrs 1 mo

Total Experience

3 yrs 4 mos

Average Tenure

5 yrs

Current Experience

Apple

2 roles

Creative Director

Promoted

Sep 2025 – Present · 7 mos

Associate Creative Director

Apr 2021 – Sep 2025 · 4 yrs 5 mos

I lead multidisciplinary teams at Apple to define and deliver customer experiences across Apple.com, In‑Store, and emerging platforms. I set strategic direction, align cross‑functional execution, and manage complex global programs from concept to launch, ensuring every customer touchpoint reflects Apple’s standard of excellence and innovation.

Service DesignDesign Strategy

Google

UX Design Lead - Android OS, Pixel

Dec 2018 – Mar 2021 · 2 yrs 3 mos · Mountain View

I led UX and Strategy for Onboarding and Product education experiences impacting 2.5 billion Android and Pixel users worldwide. Delivered cohesive strategies across Android Setup, education surfaces, OS updates, Pixel Tips, and software drops to build lasting user relationships and drive adoption.
Products:
Android Setup
Android OS Education Surfaces
Android OS Updates
Pixel Tips App
Pixel SW Drops
Google Onboarding Experience Roadmap

User Experience DesignUX Strategy

Ideo

2 roles

Senior Design Lead

Promoted

Jan 2014 – Dec 2018 · 4 yrs 11 mos

I led multidisciplinary teams to develop visionary design solutions that directly address consumer needs and business goals. My projects ranged from pioneering citizen-centered city initiatives to launching innovative services for Fortune 500 clients. I drove strategy, fostered collaboration, and cultivated enduring client partnerships while mentoring emerging design leaders.

Service DesignDesign Strategy

Senior Interaction Designer

Jun 2011 – Jan 2014 · 2 yrs 7 mos

Bbc

Interaction Designer

Apr 2009 – Jun 2011 · 2 yrs 2 mos

I led UX and Visual design for BBC News and BBC iPlayer across iOS, Android, and mobile web, defining interaction models and delivering seamless, user‑centered experiences for the UK audience.
The focus of my work involved:
Defined interaction model for BBC mobile platforms that allows audiences to enjoy the BBC services seamlessly across platforms.
Lead UX and Visual Design in delivering an end-to-end mobile experience.
Solves complex interaction problems through mapping user journeys, information architecture, qualitative and quantitative user testing.
Collaborated closely with Dev teams and Marketing to develop and execute creative direction.
Products:
BBC News on iOS & android
BBC iPlayer on iOS & android
BBC iPlayer mobile web