Andrew Rhodes 🦞

Digital Marketing Specialist

Portland, Oregon, United States18 yrs 1 mo experience

Key Highlights

  • Expert in crafting compelling marketing copy.
  • Proven track record of increasing social media engagement.
  • Strong background in demand generation strategies.
Stackforce AI infers this person is a SaaS marketing expert with a strong focus on copywriting and demand generation.

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Skills

Core Skills

CopywritingDigital CopywritingContent MarketingMarketing Copy

Other Skills

Social MediaCreative WritingProject ManagementLeadershipContent StrategyDemand GenerationSEO CopywritingWritingMarketing StrategySalesBusiness DevelopmentSales OperationsAccount ManagementBloggingCompetitive Analysis

About

"Andrew generates demand. His specialty is distilling language into persuasive calls to action. He works extremely hard at his job and is productive and team-oriented. I recommend Andrew for any copywriting challenge, email marketing, and social media campaigns." - Aaron Cohen, former manager at weavix and RealWear "Andrew is a terrific writer. He has a natural curiosity which drives him to understand complex topics and translate them into compelling yet accessible content for wider audiences. I’ve greatly enjoyed working with Andrew and would highly recommend him!" - Jennifer Kirby, former manager at Mammoth Growth "It’s crucial for any demand generation team out there to have a copywriter that understands what their goals are and how to measure the impact of their work, and Andrew truly excels in that. I couldn’t recommend working with him enough." - Perla Virgen-Silva, former manager at Mixpanel "Phenomenal" - some dude at my climbing gym 🪨 ~~~ I call myself Bottom Voice because it reminds me to be humble. My favorite pieces of copywriting are the ones that elevate your brand and attract more of the right types of customers to your business. If it doesn't meet those two criteria, I won't write it for you. Why a lobster? Because lobsters are perfectly suited for their environment, just like my copywriting is perfectly suited for your brand. And wouldn't you agree it's unforgettable? 🦞🦞🦞 I love writing, the art and science of creating a provocative, engaging headline that draws people into a great story. But what I love even more, is matching the tactical side of copywriting with the strategic needs of my clients. Copywriting cannot work wonders in isolation, and your product can't sell itself. I have a keen understanding of how great copywriting supports every aspect of your business. Let me show you. • Shares complex subjects with non-technical audiences in a clear, concise manner • Ten years of experience in copywriting and storytelling • Writes compelling stories that drive results How can I help your team succeed? ~~~ Experienced with these technologies: Creative and Design: Photoshop, InDesign, Figma, InVision, MURAL, Miro CRM: Salesforce, Microsoft Dynamics, HubSpot Digital Advertising: LinkedIn Ads, Google Ads eCommerce: Shopify Marketing Automation: Act-On, Drift, HubSpot Project Management: Asana, Confluence, Jira, Smartsheet, Trello, Notion, Coda Social Media Management: Buffer, HubSpot, Hootsuite Web Design: HTML, Wix, WordPress Analytics: Mixpanel

Experience

18 yrs 1 mo
Total Experience
1 yr 10 mos
Average Tenure
--
Current Experience

Sheer havoc

Senior Copywriter - Freelancer

Nov 2025Present · 6 mos · Portland, Oregon, United States · Remote

CopywritingDigital CopywritingSocial MediaCreative Writing

Weavix

Senior Content Marketing Manager

Feb 2025Jul 2025 · 5 mos · Portland, Oregon, United States · Remote

  • Lead content for our connected workers platform, emphasizing customer success stories and demand gen.
Content MarketingCopywritingProject ManagementLeadershipContent Strategy

Mammoth growth

Senior Content Marketing Manager

Jul 2023May 2024 · 10 mos · Portland, Oregon, United States · Remote

  • ● As the second marketing hire, developed everything from SEO pillar pages to witty social media copy
  • ● Interviewed subject matter experts to create compelling, original content
  • ● Managed freelancers to produce and copyedit long-form content
  • ● Doubled social media impressions in my first four months
Digital CopywritingSocial MediaMarketing CopyDemand GenerationContent MarketingCreative Writing+1

Mixpanel

Digital Marketing Copywriter

Jun 2022Jun 2023 · 1 yr · Portland, Oregon, United States · Remote

  • Sparking conversations and driving revenue for Mixpanel's Global Demand Gen Team
  • ● Added 5000+ new social media followers and doubled impressions in less than 5 months
  • ● Whipped up web copy that led to 100s of new signups
  • ● Consistently achieved paid ad CTR over 40%
Digital CopywritingSocial MediaMarketing CopyCreative WritingCopywriting

Workato

Copywriter

Jan 2022Jun 2022 · 5 mos

  • Write thought leadership pieces for the Workato blog, and update existing content to attract qualified traffic.
Digital CopywritingMarketing CopyCopywriting

Extensis

Senior Content Producer

Mar 2020Jun 2022 · 2 yrs 3 mos · Portland, Oregon, United States

  • Increased organic traffic to our blog by 25% from Dec. 2020 - Dec. 2021. Create compelling content that attracts, informs, and engages marketing teams and graphic designers. Demonstrate the value of Digital Asset Management, Font Management, and GIS solutions. #inventamazing
  • Favorite font quote: "Buy Me Typefaces So I Know It's Real" - all credit to Sophia Yeshi:
  • https://www.linkedin.com/in/sophia-gach-rasool/
  • Favorite Typeface: Red Rose by Jaikishan (Jaiki) Patel:
  • https://fonts.google.com/specimen/Red+Rose
  • https://www.linkedin.com/in/jaiki123/
  • Tell me your favorite typeface.
Digital CopywritingMarketing CopyCreative WritingCopywriting

Act-on software, inc.

Copywriter

Feb 2020Jul 2020 · 5 mos · Portland, OR Area

  • Write original articles for the Act-On blog to educate and convert site visitors. Propose new blog topics in alignment with content calendar. Work closely with Act-On's Sr. Content Strategist to develop longer form pieces (ebooks and data sheets) for this robust marketing platform.
Digital CopywritingMarketing CopyCopywriting

Realwear, inc.

Campaign Manager

Feb 2019Feb 2020 · 1 yr · Portland, Oregon Area

  • I scour the interwebs for news about industrial wearables, AR, and VR as they relate to HMT-1 and the intrinsically safe HMT-1Z1.
  • It's my mission to increase awareness of RealWear, our connected worker solutions for a wide range of industries, as well as our rugged hands-free computers. And that means promoting our value proposition, partners, and products wherever possible.
  • Responsibilities:
  • Create, manage, and optimize content RealWear's email marketing program
  • Run our social media program. Tripled our followers on LinkedIn in less than 12 months. Published 3 posts per week over 12 months, and averaged 2.5K impressions, 4% engagement rate, and 3% CTR across all posts throughout that time.
  • Design and execute PPC ads through LinkedIn Campaign Manager. Achieved 4X CTR at only 50% cost per form submission compared to LinkedIn's benchmarks for our industry.
  • Curate the RealWear newsletter. Over the course of 12 months, increased Open Rate and CTR by 20%. During this same time period, subscribers increased from 5K to 16K
  • Write original articles for RealWear's blog, as well as guest articles for sites that market to industries we serve (Oil & Gas, Manufacturing, Automotive, Utilities and beyond)
Digital CopywritingMarketing CopyCopywriting

Veelo

Content Marketing Manager

May 2017Feb 2019 · 1 yr 9 mos · Portland, Oregon Area

  • Write articles on sales enablement, sales operations, and product marketing for Veelo's blog.
  • Collaborate with Veelo's CEO to write guest articles for leading sales sites
  • Craft content for email marketing campaigns based on buyer persona
  • Build interactive learning modules to streamline product adoption
  • Publish unique content on Veelo's LinkedIn and Twitter channels
  • Organize webinars from promotion through lead generation
  • Manage email marketing campaigns in Act-On
  • Admin for Veelo's Salesforce instance
Digital CopywritingSocial MediaMarketing CopyCreative WritingCopywriting

Csm practice

Director of Customer Success Education

Feb 2016May 2017 · 1 yr 3 mos · Portland, Oregon Area

  • As Director of Customer Success Education I contribute to CSM Practice's Blog and lead workshops on Customer Success throughout North America. My articles discuss the value of Customer Success, Leadership principles, and key steps to incorporate a Customer Success program into your organization.
  • Our workshops achieve positive results in three vital areas:
  • Train Customer Success Managers on Best Practices and Strategy
  • Create Customer Journey Maps to help CSMs better understand their client's goals
  • Guide Executives to embrace the cultural and financial benefits of Customer Success
  • CSM Practice is a boutique firm specializing in high value consulting services to companies that place a high priority on Customer Success. Our clients are committed to increasing the satisfaction of their customer base through strategic planning and implementation of best practices within their Customer Success teams. Contact us to learn more at www.csmpractice.com
Digital CopywritingMarketing CopyCreative WritingCopywriting

Pure earth trading

Sales Executive

Jan 2015May 2017 · 2 yrs 4 mos · Portland, Oregon Area

  • As Sales Executive of Pure Earth Trading, I am responsible for selling natural and organic products to food manufacturers around the globe.
  • Consulted with CEOs and Business Owners to boost efficiencies in manufacturing and logistics
  • Recommend items to existing clients to increase profit margin; lifted recurring revenue by 25%
  • Qualified new vendors to build a robust supply chain and expand our product selection
  • Managed post-sales activities for top B2B clients, delivering $150K+ MRR
Digital CopywritingMarketing CopyCreative Writing

Tsys merchant solutions

Merchant Advocate

Aug 2013Sep 2014 · 1 yr 1 mo · Louisville, Kentucky Area

  • Led webinars of TSYS Merchant Insights, leveraged social media to boost recurring revenue 30%
  • Coached merchants on benefits of EMV-compatible terminals, lifted recurring revenue by 20%
  • Consulted CEOs and Business Owners on best-fit payment gateways and PCI compliance

The maca team

Strategy and Business Development Manager

Jul 2013Sep 2014 · 1 yr 2 mos · Louisville, Kentucky Area

  • Managed Affiliate Program to drive qualified leads to site, increased sales 50% in three months
  • Conducted detailed cost analysis on core items; helped boost recurring revenue by 15%.
  • Consulted with CEO on digital marketing plan to improve UX and increase repeat orders
  • Led development of Maca Finder, an interactive tool to aid the purchasing process
  • Advised CEO on Supply Chain strategies to reduce costs and improve availability

Sunfood

Business Development Manager (last job)

Mar 2006Jul 2013 · 7 yrs 4 mos · Greater San Diego Area

  • Business Development Manager, 2012 - 2013
  • Advised CEOs and Senior Sales Directors, which led to a 15% jump in margin over six months
  • Guided retail merchandising efforts; doubled order frequency and boosted sales by 20%
  • Sales Operations Manager, 2010 - 2012
  • Managed outbound calling effort to engage top 100 clients; increased sales 25% over six months
  • Introduced 20 new products to top clients over nine months; enhanced recurring revenue by 50%
  • Quality Assurance Manager, 2008 - 2009
  • Wrote, edited, and maintained technical articles for over 50 products on company website
  • Guided six-member warehouse team to reduce shipping errors by 20% over three months
  • Collaborated with more than 60 vendors to achieve delivery, pricing, and quality goals
  • Product Specialist, 2007
  • Increased recurring revenue by 20% per in-bound call over first six months
  • Coached up to 30 clients daily on the key benefits of top 100 items
  • Shipping Team Lead, 2006 - 2007
  • Led warehouse team in picking and packing 100+ orders per day

Education

Wesleyan University

Bachelor's Degree — Physics

Wesleyan University

Bachelor's Degree — Astronomy

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