Mayank Lunkar

Business Development Executive

Bengaluru, Karnataka, India15 yrs 8 mos experience

Highly Stable

Key Highlights

Managed $100M+ budgets for user acquisition.
Achieved 122% growth in user acquisitions.
Expert in data-driven marketing strategies.

Stackforce AI infers this person is a Growth Marketing Leader with expertise in Gaming and Fintech.

Contact

Skills

Core Skills

User AcquisitionDigital MarketingBusiness InsightsAnalyticsUser GrowthRetention Strategies

Other Skills

Brand StrategyA/B TestingGrowth StrategiesProduct MarketingPerformance MarketingTeam BuildingTeam LeadershipP&L ManagementLeadershipCross-functional Team LeadershipRevenue & Profit GrowthBranding & IdentityMedia PlanningBrand ManagementSearch Engine Optimization (SEO)

About

I've spent 13+ years in growth marketing, but I didn't start here. My career began in business research and analytics. Building models, crunching data, figuring out what actually moves the needle on customer behavior. That foundation shaped how I approach marketing today: data first, then instinct. Over the years, I've moved from analyst to growth lead to director, working across gaming, fintech, food-tech, and mobility. I've done the 1-to-10 work of setting up growth functions from scratch, and the 10-to-100 work of scaling them. That's meant managing $100M+ budgets, leading teams of 20+, and scaling acquisition to millions of users. The part I've come to value most? Knowing when to trust the data and when to trust the creative. I can go deep on incrementality testing and attribution one day, and debate ad copy and campaign narratives the next. Growth sits at the intersection of both, and that's where I've built my career. Open to growth leadership roles. Feel free to connect.

Experience

Chiranjiv

Growth Consultant

Jan 2026 – Mar 2026 · 2 mos · Remote

Games24x7

Director Marketing, Head - User Acquisition (My11Circle)

May 2022 – Nov 2025 · 3 yrs 6 mos · Bengaluru, Karnataka, India · On-site

Leading the user acquisition charter for My11Circle, managing budgets of ~ $100 M and acquisitions of ~10M players in a year
Oversaw a growth in user acquisitions by 122% in FY23-24 with a CPA reduction of 25% by restructuring digital campaigns, adding new acquisition channels, and improving conversion rates.
Played a key role in devising highly successful brand campaigns across IPL and other big cricket tournaments.

Digital MarketingBrand StrategyA/B TestingGrowth StrategiesProduct MarketingPerformance Marketing+12

Moneytap

2 roles

VP - Business Insights and Analytics

Promoted

Apr 2020 – Mar 2022 · 1 yr 11 mos

Business insights and analytics to help marketing, ops, and risk teams
Cross-team collaboration initiatives to cater to new customer segments
Increase user engagement and adoption to different products - maximize customer value once user gets in top of the funnel

Customer AcquisitionAnalyticsProgram ManagementConsumer LendingBusiness Insights

Growth Lead

Apr 2018 – Mar 2020 · 1 yr 11 mos

Responsible for user growth and retention initiatives.
Led non-paid marketing initiatives such SEO/ASO, conversion funnel optimization, referral program

Search Engine Optimization (SEO)Content MarketingFunnel OptimizationRetention StrategiesGrowth HackingProgram Management+2

Freshmenu

AVP - Digital Marketing

Aug 2017 – Mar 2018 · 7 mos · Bangalore

Zoomcar

Senior Manager - Digital Marketing

Nov 2014 – Jul 2017 · 2 yrs 8 mos · Bangalore

Leading the digital performance marketing efforts at Zoomcar
Full responsibility of planning, execution, and optimization of campaigns across all digital channels including Search, FB, Retargeting, Email, Push Messaging, and Mobile Affiliate Networks
Managing marketing related product developments

Fabfurnish.com

Senior Business Analyst

Apr 2013 – Oct 2014 · 1 yr 6 mos · Gurugram, Haryana, India

Leading the team responsible for delivering all business analysis related to marketing and website traffic
Providing insights into customer segments, ROI of various channels by finding their life cycle value, repeat customer behavior, etc.
Suggest tracking approaches, KPIs, and conduct A/B testing to evaluate performance of various features on website
Creating various scheduled reports and dashboards for management team and online marketing managers
Creating VB reports and templates for members in the marketing team to manage campaigns efficiently and streamline their work