Jan 2020 – Oct 2021 · 1 yr 9 mos

Jul 2019 – Jan 2020 · 6 mos

Apr 2018 – Jun 2018 · 2 mos · Mumbai Metropolitan Region

• ∙ Analysed consumer behaviour driving significant brand shift from Stayfree to a high growth competitor, for Stayfree’s future India strategy
• ∙ Identified tailwinds driving purchase, loyalty and brand lapse through qualitative research among 40 consumers in 6 diverse geographies
• ∙ Developed consumer insights, proposed and tested concepts to drive Stayfree’s brand consideration among loyalists of competitor
• ∙ Conceptualized regression model with brand-wise shift and consumer retention data to pinpoint factors driving brand exits
• ∙ Worked with creative agencies to help deliver the social media launch of Stayfree Tampons