Lachhika Shukla

Digital Marketing Specialist

Mumbai, Maharashtra, India1 yr 11 mos experience

Key Highlights

  • Proven track record in social media marketing.
  • Strong leadership skills in committee roles.
  • Creative approach to content creation and marketing.
Stackforce AI infers this person is a Marketing Professional with expertise in Social Media and Content Strategy.

Contact

Skills

Core Skills

Social Media StrategyContent CurationCommunicationLeadershipMarketingContent StrategyTeamworkCampaignsCopywritingSocial Media ManagementSocial ServicesSocial Media Marketing

Other Skills

Social MediaWritingMicrosoft ExcelOnline Content CreationCanvaResearchPresentation SkillsAnalytical SkillsCreative WritingMarketing StrategyMicrosoft OfficeProblem Solving

About

I’m Lachhika Shukla, part marketing strategist, part trend spotter, full-time curious human. Born in Uttar Pradesh, now navigating life as a BBA (Marketing) student at NMIMS Navi Mumbai. If it’s about brands, ads, research, or why people click on that post and scroll past another, I’m in. I’ve worked on PR campaigns, influencer coverage, social media content, and rebranding projects. Instagram insights? SEO? Google Ads dashboards? Love them. But my real edge isn’t just skills it’s instinct. I catch trends before they go mainstream, spot good ideas mid-conversation, and I’m not afraid to say, “Let’s try it a different way.” Work mode aside, I’m known for showing up with main character energy: ambitious, slightly goofy, always ready with a meme and a backup plan. Whether it’s running committee events or brainstorming with teams, I believe in mixing hustle with humour. Growth mindset, but make it fun. If you’re someone who loves bouncing around ideas, building brands, or just vibing over marketing talk let’s connect. lachhikashukla@gmail.com

Experience

1 yr 11 mos
Total Experience
1 yr
Average Tenure
--
Current Experience

Finnet media

PR and Content Manager Intern

Sep 2024Dec 2024 · 3 mos · Mumbai, Maharashtra, India · Hybrid

Social Media StrategySocial MediaWritingMicrosoft ExcelContent Curation

Ogilvy

Copywriting Intern

May 2024Jul 2024 · 2 mos · Mumbai, Maharashtra, India · On-site

  • Contributed to strategy development for a key campaign for Asian Paints and crafted targeted copy based on client briefs.
  • Developed innovative strategies to enhance LinkedIn's appeal to Gen Z, focusing on engagement and relevance.
  • Created and presented tailored decks with strategic insights for different brands.
Content StrategyCampaignsCopywritingWritingResearchPresentation Skills+1

Narsee monjee institute of management studies (nmims) navi mumbai

4 roles

Senior placement committee member

Promoted

Aug 2023Aug 2024 · 1 yr

  • Acted as a Point of contact between the students and the official Placement Committee.
  • Working for onboarding companies for campus placement drive by cold calling and cold email.
  • Secured a promotion from the role of Junior Placement Committee Member
  • Assisted in the official CV verification procedure.
CommunicationLeadership

Core Member (Marketing Department)

Jun 2023Aug 2023 · 2 mos

  • Did meme marketing for the promotion of the flagship event.
  • Created compelling and engaging content for various marketing channels to reach an audience effectively.
  • Collaborated with the other departments and committees.
Online Content CreationMarketingContent StrategyCanvaSocial Media Marketing

Junior Placement Committee Member

Dec 2022Aug 2023 · 8 mos

  • It is the official placement committee of NMIMS Navi Mumbai for SOC & SOE
  • I got promoted to senior Placement committe member in August 2023
  • Passionate about learning and committed to continual improvement.

Member (Cultural Commitee, Hospitality department)

Sep 2022Jun 2023 · 9 mos

  • Dealing with the requirements of participants and judges during the flagship event, TVARAN.
  • Collaborated with other colleges to bring in more participation.
  • Building in relations with other departments for smooth running of events.
TeamworkLeadership

Navera foundation

Social Media Intern

Jun 2023Jul 2023 · 1 mo · Remote

  • Implemented an innovative meme marketing campaign for the promotion of the flagship event, posting relatable content to engage and captivate the target audience effectively.
  • Creating compelling and engaging content for various marketing channels to reach an audience effectively.
  • Collaborated with the other departments and committees.
Online Content CreationCreative WritingContent StrategyWritingMarketing StrategyMarketing

Samwaad

Content Management Intern

Mar 2023Jun 2023 · 3 mos · Navi Mumbai, Maharashtra, India · Remote

  • Samwaad is a super app that helps college students manage their personal finance and get the right career opportunities.
  • Executed a targeted outreach initiative, successfully inviting over 500 individuals to join a WhatsApp group within a single day; resulting in a remarkable 150% boost in daily engagement and a 30% surge in conversion rates
  • Enhanced Instagram account engagement by 10x.
  • Revitalized dormant social media channels, achieving a 200% increase in reach and expertly managed the content calendar.
Online Content CreationTeamworkSocial Media MarketingSocial Media Management

Chancellor's challenge

Marketing Team Member

Oct 2022Aug 2023 · 10 mos · Navi Mumbai, Maharashtra, India · Hybrid

  • The Chancellor’s Challenge is NMIMS’ initiative that urges the students of SVKM & NMIMS to break out of their comfort zone and dream big.
  • The Event wishes to create an entrepreneurial community wherein students can meet like-minded people who wish to launch their own start-up to convert their desire for a better future into a sustainable venture.
  • Curated around 20+ posts, domain-specific, leading to 2x the follower base.
  • Ideating and organizing events for our flagship event.
  • Exclusively Selected amongst 500 students from all over the campus
Online Content CreationMarketingCreative WritingTeamworkWritingMarketing Strategy+1

Rotaract club of nmims sunrise

Community Service (Member)

Sep 2022Aug 2023 · 11 mos · Navi Mumbai, Maharashtra, India · On-site

  • Rotaract Club of NMIMS Sunrise is the official rotary club of NMIMS Navi Mumbai
  • Part of the organizing committee of Umeed- blood donation camp, the Resume Bootcamp.
  • Was a part of the Community service department.
  • Actively participated in all the events held during the tenure.
Social ServicesTeamwork

Udghosh, iit kanpur

Campus Ambassador

Sep 2022Oct 2022 · 1 mo · Navi Mumbai, Maharashtra, India

  • Developed marketing efforts such as posters and social media ads to encourage student participation for campus events.
  • Utilized websites and social media to promote campus life, events and opportunities
Communication

Education

Dr. Virendra Swarup Education Centre

Class 10th and 12th

Narsee Monjee Institute of Management Studies (NMIMS) Navi Mumbai

Bachelor of Business Administration - BBA — Marketing

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