Syed Sibtain Imam

CEO

Gurugram, Haryana, India12 yrs 2 mos experience

Highly Stable

Key Highlights

Led integrated media planning for multiple brands.
Achieved multiple awards for media innovation.
Expert in developing data-driven marketing strategies.

Stackforce AI infers this person is a strategic media and marketing expert in the consumer goods sector.

Contact

Skills

Core Skills

Media PlanningMarketing StrategyMedia ManagementStrategic Media PlanningCsr ManagementBrand Solutions

Other Skills

Google AnalyticsFacebook Ad ManagerAmazon AdsFlipkart AdsGoogle ADHDV360ComscoreSimilarWebTGIBARCBrand VisibilityDigital MarketingCase Study DevelopmentMedia InnovationCampaign Management

About

"Leadership is not a Position or a Title, it is Action and Example!" A competent media professional whose knowledge, expertise and zeal for work makes him lead by example and thereby become an indispensable asset for the organization.

Experience

12 yrs 2 mos

Total Experience

4 yrs 2 mos

Average Tenure

3 yrs 9 mos

Current Experience

Honasa consumer ltd.

2 roles

Associate Vice President

Promoted

Apr 2024 – Present · 2 yrs · Gurugram, Haryana, India

Developing and executing marketing strategies for Mamaearth, The Derma Co, Aqualogica, BBlunt, and Dr. Sheth’s to enhance brand visibility and business growth.
Leading integrated media planning across TV, digital, OTT, influencer, and
performance marketing to maximize reach and engagement.
Optimizing media investments using Google Analytics, Facebook Ad Manager, Amazon Ads, Flipkart Ads, Google ADH, DV360, Comscore, SimilarWeb, TGI, and
BARC for data-driven decision-making.
Executing high-impact campaigns, combining TV, digital, OTT, influencer, and
performance marketing to drive consumer engagement.
Implementing advanced measurement models, including MMM (Marketing Mix
Modeling), Geolift studies, platform-level search analysis, and BLS (Brand Lift Studies) to refine strategy.
Scaling E-commerce and Q-commerce growth by building sampling funnels to acquire NTB (New-To-Brand) consumers with lower CAC via Zepto, Blinkit, and Swiggy.
Collaborating across teams to align media plans with product innovation, category expansion, and market penetration.

Google AnalyticsFacebook Ad ManagerAmazon AdsFlipkart AdsGoogle ADHDV360+6

General Manager Media

Jul 2022 – Apr 2024 · 1 yr 9 mos · Gurugram, Haryana, India

Heading 360 degree media for Mamaearth, The Derma Company, Bblunt, Aqualogica & Dr.Sheth ranging from face care, hair care, baby care and new initiatives.
Co-ordinating with product development team for regular updates on the product positioning and market review.
Co-ordinating with agency partner regularly to produce fruitful media plans for various product campaigns.
Co-ordinating with category managers to understand the needs of respective products with regards to their positioning, target audience, distribution and sales goal to curate media plans covering all media vehicles.

Media Management

Groupm

5 roles

Business Director

Promoted

Nov 2020 – Jun 2022 · 1 yr 7 mos

 Spearheading entire planning and strategic media initiatives for FMCG giant Himalaya Drugs with approx. annual spends of 200 crs. across all categories of Face Care, Skin Care, Dental Cream, and Body Care for their 360 degrees media approach i.e Tv, Digital, Print, Radio, Outdoors and Activation.
 Conducted a case study with Royal Challengers Bangalore highlighting the benefits of Himalaya Mens Face Wash in 2017. Received Silver EMVIES award for ‘BEST MEDIA INNOVATION’ & EMVIES ‘ BEST CASE STUDY PRESENTATION AWARD’
 CSR initiatives undertaken such as ‘MUSKAAN’ that took initiative of addressing cleft lip problem. Over last 4 years, the initiative has been taken in Karnataka, UP, WB & MP & Chattisgarh. This has earned us the ‘INK SPELL BEST MULTICHANNEL CAMPAIGN’ award in 2019 from MASTER OF MODERN MARKETING!
 HIMALAYA PET CARE activity was conducted in association with Royal Challengers Bangalore during the IPL 2019. Received Silver EMVIES award for ‘BEST MEDIA INNOVATION IN EXPERIENTIAL MARKETING’
 Regular market visit with client to achieve deeper understanding of brand positioning and penetration alongwith competition analysis
 Have been on the panel of Fastrack Performance pool of GroupM for showcasing exemplary performance year on year thereby getting promotion every year
 Received GROUPM’s ‘BEST EMPLOYEE AWARD’ in 2017

Strategic Media Planning

Associate Business Director

Oct 2019 – Oct 2020 · 1 yr

 Handling entire planning and strategic media initiatives for FMCG giant Himalaya Drugs across all categories of Face Care, Skin Care, Dental Cream, and Body Care for their 360 degrees media approach i.e Tv, Digital, Print, Radio, Outdoors and Activation.
 Working on brand solutions to give the brands push through impact/content creation to enhance good brand recall as well as cultivate higher affinity for the brand.
 Mentoring a team of 4 planners to create integrated planning for Himalaya Drugs.

Media Planning

Group Head

Promoted

Oct 2017 – Sep 2019 · 1 yr 11 mos

 Handled entire planning and strategic media initiatives for FMCG giant Himalaya Drug Company across all categories of Face Care, Skin Care, Dental Cream, and Body Care for their 360 degrees media approach i.e Tv, Print, Radio, Outdoors and Activation.
 Handled strategic planning for Ola Cabs as well as pitches for new clients across telcom and automobile sectors.
 Worked on brand solutions to give the brands push through impact/content creation to enhance good brand recall as well as cultivate higher affinity for the brand.
 Lead a team of planners and mentoring them with regards to planning for Himalaya Drugs.
 Won Emvies Awards 2018 for the outstanding brand integration of Himalaya Face Wash with the IPL for Royal Challenger’s Bangalore.

Brand Solutions

Business Manager

Promoted

Jul 2016 – Sep 2017 · 1 yr 2 mos

 Handled planning for FMCG giant Himalaya Drug Company across various categories like Face Care, Skin Care, Dental Cream, and Body Care for ATL as well as BTL mediums.
 Competition analysis through IRS, MAP, TAM and BARC for all the categories of Himalaya – Face Care division (Face Wash, Face Cream etc.), Dental Cream, Body Lotion, Lip Balm etc.
 Research and market study for regional as well as All India markets.

Media Planning

Business Executive

Jul 2015 – Jun 2016 · 11 mos

 Handled planning and strategic media initiatives for FMCG giant Himalaya Drug Company across various categories like Face Care, Skin Care, Dental Cream, and Body Care.
 Competition Analysis through IRS, MAP, TAM and BARC for all the categories of Himalaya – Face Care division (Face Wash, Face Cream etc.), Dental Cream, Body Lotion, Lip Balm etc.
 Research and market study for regional as well as All India markets.

Media Planning

Ddb mudra group

Media Planner

Sep 2013 – Jul 2015 · 1 yr 10 mos · Bengaluru, Karnataka, India

 Handled planning, buying and strategic media initiatives across all media vehicles (ATL&BTL) for Paragon.
 Competition Analysis through IRS, MAP and TAM for all the clients – TTK Prestige, Cycle Agarbathi, Barbeque Nation, AVT, Paragon, Duroflex and Tata Gold Plus.
 Research and market study for regional markets.
 Worked on business development –pitch presentation for Tata Gold Plus & Wildcraft
 Completed 3 modules of ‘Catalyst’ – digital learning software of DDB Mudra.
 Won awards and accolades for in house periodic journal ‘Tit Bit’

Media Planning