Ishan Agarwal

CEO

Delhi, India10 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

14 years of experience in brand and marketing leadership.
Expert in driving growth through strategic marketing initiatives.
Passionate about crafting compelling brand narratives.

Stackforce AI infers this person is a Brand and Marketing Leader in the E-commerce sector.

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Skills

Core Skills

Brand ManagementMarketing Strategy

Other Skills

Campaign StrategyData-Driven Decision MakingCross-Functional LeadershipData AnalysisPublic RelationsSalesBusiness ManagementGood communicator and presenterConsolidator and observer within a teamNatural Leader and entrepreneurProficient office IT skillSocial MediaIntegrated MarketingMarketing CommunicationsMarket Research

About

For over 14 years, I've been driven by the power of brands to connect, engage, and ultimately drive growth. I thrive on partnering with businesses to transform their brand presence through strategic marketing initiatives. From the broad reach of ATL campaigns to the targeted impact of BTL activations, and the dynamic world of digital and e-commerce, I bring a holistic approach to brand building. My passion lies in strategic brand positioning, crafting compelling content, and developing innovative events and intellectual properties that leave a lasting impression. I believe in the power of a well-defined brand strategy, compelling content, and leveraging the ever-evolving digital landscape to achieve tangible results. #BrandVision #MarketingExecution #ATL #BTL #DigitalMarketing #EventDevelopment #PublicRelations #SocialMediaStrategy #BrandEngagement #RevenueGeneration

Experience

10 yrs 1 mo

Total Experience

1 yr 5 mos

Average Tenure

2 yrs 4 mos

Current Experience

Cashkaro.com

Director - Brand & Creative

Jan 2024 – Present · 2 yrs 4 mos · Gurugram · On-site

I wear multiple hats at CashKaro.com, driving both brand and growth.
Brand & Narrative Leadership: Own the brand story—positioning CashKaro as the go-to platform for smart shoppers. Focus on making cashback aspirational, relatable, and habit-forming.
Growth & Acquisition Engine: Lead a performance-driven acquisition engine across channels (app, partnerships, influencers, paid, CRM) with a sharp focus on CAC, new users, and first transaction conversion.
Campaign Strategy & Execution: Conceptualize and execute high-impact campaigns that drive awareness, engagement, and revenue—balancing creativity with measurable outcomes.
Revenue & GMV Focus: Align marketing efforts to directly impact transactions, retention, and GMV, with a strong bias towards high-commission categories and brands.
Data-Driven Decision Making: Track and optimize key metrics—CAC, LTV, conversion rates, retention, and ROI—using insights to continuously improve performance.
Cross-Functional Leadership: Work closely with product, partnerships, design, and content teams to build cohesive, scalable growth strategies.
Customer-Centric Growth: Build journeys that convert users into repeat transactors and long-term advocates through value, trust, and consistent engagement.

Brand ManagementCampaign StrategyData-Driven Decision MakingCross-Functional LeadershipMarketing Strategy

Ht media ltd

Brand Lead

Jun 2022 – Jan 2024 · 1 yr 7 mos · New Delhi, Delhi, India

Building digital first brands under the HT universe. Currently leading brand & marketing for multiple brands from edtech, OTT, foodtech, Fintech & Publishing.
OTTplay, Slurrp, Mint Genie, Desi Martini & HT School.

Brand ManagementMarketing StrategyPublic Relations