Charlie Platt

Co-Founder

United Kingdom25 yrs 2 mos experience

Highly Stable

Key Highlights

Expert in commercial conversion strategies.
Proven track record in assessing business viability.
Skilled in aligning offers with market needs.

Stackforce AI infers this person is a Commercial Strategy Expert with a focus on B2B and B2C market dynamics.

Contact

charlesplatt1979@gmail.com LinkedIn

Skills

Core Skills

Commercial StrategyBusiness ViabilityCommercial OperationsStrategic Decision Making

Other Skills

Commercial ConversionViability AssessmentOffer-Market AlignmentBuyer PsychologyPricing StrategyRevenue AssessmentCommercial Decision MakingPattern RecognitionLeadership SupportOperational EnvironmentsEcom tradingSustainabilitySupplier EvaluationMarket AnalysisPresentation Skills

About

Your offer isn't the problem. The way it's being understood is. If you're getting interest but not enough of the right people moving, something is getting in the way. Not the product. Not the price. The perception, the trust, or the path. I work with founders and commercial operators to understand exactly why it's not working and precisely what needs to change. I look at three things most people never connect: How buyers are actually thinking and deciding. Where the commercial path is losing people. How the market is reading your offer versus how you think it is. The answer is almost always sitting across all three. What you get is clarity. A clear view of what's getting in the way and a path you can act on yourself. I keep space for 3 new conversations a week with founders who are ready to see what's really going on. DM me CONVERT, and I'll be back within 24 hours.

Experience

Self-employed

Commercial Conversion & Viability Advisor

Feb 2018 – Present · 8 yrs 2 mos · London, England, United Kingdom · Hybrid

Brought in when commercial decisions carry real financial consequence.
Pricing shifts. Senior hires. Expansion. Capital deployment. Go or no-go calls.
I provide an independent commercial view before commitments are locked in.
My work sits at the point where revenue, conversion and business potential need to be assessed honestly, not optimistically.
Focus areas:
Offer-market alignment and positioning strength
Buyer psychology and conversion mechanics
Pricing power and perceived value gaps
Revenue durability and scalability
Pressure-testing major growth and investment decisions
I don’t run sales teams or build funnels.
I assess whether the business genuinely converts demand into sustainable profit, and where risk or misalignment is being overlooked.
Clarity under pressure. Commercial reality when it matters.

Commercial ConversionViability AssessmentOffer-Market AlignmentBuyer PsychologyPricing StrategyRevenue Assessment+2

Numerous

Commercial background

Jan 2001 – Jan 2018 · 17 yrs · United Kingdom

My experience comes from working inside a wide range of operating environments, not advising from the sidelines.
I’ve been close to commercial decisions across hospitality and leisure, manufacturing and wholesale, construction and automotive, and regulated services such as insurance and recruitment.
That work has ranged from building things from the ground up to supporting senior leadership on decisions with six-figure to multi-million-pound consequences.
What differentiates my perspective is not sector expertise, but pattern recognition. I’ve seen how the same commercial problems show up in different contexts, and how small misreads compound into expensive outcomes.
That experience shapes how I work now. Calm, independent, and focused on judgement rather than noise.

Commercial Decision MakingPattern RecognitionLeadership SupportOperational EnvironmentsCommercial OperationsStrategic Decision Making