Mar 2025 – Present · 1 yr 1 mo · South Delhi, Delhi, India · Hybrid

• Media Vertical of Edcon Services, India

May 2024 – Feb 2025 · 9 mos · Gurugram, Haryana, India · On-site

• Responsible for driving EBO and D2C strategy and AOPs. Responsible for Creating and Driving Plans for maximizing productivity, Business Efficiencies and Metrics for all Direct to Consumer Channels.
• Channels: EBO and D2C Webshop (end to end).
• Verticals:
• Managing Below Teams:
• Retail Business Development,
• Partner Management & Retail Sales,
• Projects & Design,
• Buying & Merchandising for EBO and D2C,
• Visual- Styling and Property,
• D2C-All,
• Retail Excellence.

Feb 2022 – Mar 2023 · 1 yr 1 mo · Gurugram, Haryana, India

• Responsible for ~250Cr Business, Retail Operations, Buying and Store Profitability for ICONIC India.
• Functional Teams Headed:
• Retail,
• Store Operations & SOP,
• Buying & Merchandising - Partner Brands
• and
• Visual Merchandising.

Apr 2021 – Jan 2022 · 9 mos · Bengaluru, Karnataka, India

• Heading Offline (Retail Stores and Large Format Stores) business for Lee and Wrangler brands PAN-India. 100+ EBOs and 200 LFR/SIS PAN-India
• Appx 350Cr Annual Turnover

Apr 2018 – Mar 2021 · 2 yrs 11 mos

• National Head for Company Owned Retail, Omni Channel, SIS & Key Accounts for Tommy Hilfiger & Calvin Klein brands. for Company Owned Stores. Appx. 200 Crore of owned business plus 150+ Cr of Licensee & Accessories Retail (Pan-India Exclusive Stores).
• Key responsibilities include Business Plan, Delivering of Top line, EBIDTA, Strategy and Implementation of Retail Operations Processes, New Initiatives, Retail Tech. Procurements, "Omni Channel Pan-India", New Stores Roll-out Plans and controlling projects deadlines, Annual Retail Team Incentives Budgets Planning, Campus Recruitment and Employee Appraisals. Partner Management, SIS and Key Account PAN India

Aug 2013 – Mar 2018 · 4 yrs 7 mos

• PVH Arvind Fashion (P) Ltd. India
• Responsible for appx. 150 Cr. annual business with 50+ points of sales for the brand .
• Managed 6 Area Managers as direct reporters and a team strength of appx. 200 indirect reportees .

Aug 2012 – Aug 2013 · 1 yr · Delhi-NCR Region , India

• SENIOR & MID-LEVEL PLACEMENT SERVICES - HIRING FOR TOP COMPANIES IN RETAIL , F&B , FASHION APPAREL , AUTOMOBILE, MERCHANDISING INDUSTRY .
• KEY WORDS :
• RETAIL OPERATIONS TRAINER , S.O.P. CONTENT WRITER FOR STORES , FLOOR TRAINER , COACHING , ORIENTEERING , NEW STORE FLOATING PACKAGE - FINDING THE BEST FIT AND GROOMING TALENT TO PERFORM , STORE AUDITS , STOCK AUDITS FOR RETAIL STORES , MERCHANDISING PLANNING FOR RETAIL , VISUAL MERCHANDISING STANDARDS , STORE CONTROLLING TRAINING , COST EFFECTIVE STORE MANAGEMENT , TRAIN THE TRAINER , AREA MANAGER - MIS , REGIONAL MANAGER - ROUTINES & MIS .

Jul 2010 – Aug 2012 · 2 yrs 1 mo · Gurgaon, India

• ( National Role) Having lead in team hiring and training for more than 30 POS with international reputed apparel brand s.Oliver , Creation of Brand SOPs for retail stores.
• Responsible for appx. 70+ Cr budgeted turnover of ALL-INDIA multiple formats of P.O.S. , Front-line team management and Coaching on routine basis , S.O.P.-Timely process development and implementation at Retail Stores .
• Responsible for Store EBIDTA, Strategy development, project management for influencing the topline of the business.
• Functional day to day reporting to s.Oliver Headquarters in Germany

Dec 2007 – Jul 2010 · 2 yrs 7 mos

• Have held same post for West for 1.5yrs while it was being expanded . Lastly lead in developing South India Retail store ops; teams for the brand.
• Responsible for a joint turnover of appx. 40Cr.

Oct 2005 – Dec 2007 · 2 yrs 2 mos

Jul 2004 – Jul 2005 · 1 yr · New Delhi, Delhi, India

Feb 2002 – Jul 2004 · 2 yrs 5 mos