Ayla Fitzgibbon

CEO

Sydney, NSW, Australia13 yrs 9 mos experience

Key Highlights

Expert in bridging operations and storytelling.
Proven track record in strategic communication leadership.
Passionate mentor for under-represented young women.

Stackforce AI infers this person is a strategic communications leader in the PR and media industry.

Contact

Skills

Core Skills

Public RelationsStrategic CommunicationsMentoring

Other Skills

Strategic executionCommunication strategiesAudience mappingIntegrated campaignsMedia relationsEvent managementCrisis communicationsAccidental CounsellorStrategyMarketing and CommunicationsCritical ThinkingOrganizational LeadershipInterpersonal SkillsSocial MediaTeam Organisation

About

Before stepping into the world of Chief of Staff and Communications, I was in the trenches of PR, crafting campaigns, leading high-performing teams, and translating tech-speak into stories that resonated for some of the world's leading brands. I loved the pace, the people and the puzzle-solving, but something was missing. Communications isn't just about amplification. It is about alignment. Culture, clarity and connection are strategic levers, not just nice to haves. I wanted to build the bridge between operations and storytelling, between internal rhythm and external resonance. Now, as Chief of Staff and Director of Communications at Influencing, I get to do just that. I partner across the business and am helping design the heartbeat of our culture while amplifying our voice in the market. Outside of work, I'm a collector, whether of delicious experiences and entertaining musicals, to Veefriends, Pokemon, Funko figurines, or LEGO.

Experience

13 yrs 9 mos

Total Experience

2 yrs 3 mos

Average Tenure

9 mos

Current Experience

Influencing

Chief of Staff and Director of Communications

Aug 2025 – Present · 9 mos · Greater Sydney Area · Hybrid

We communications australia

2 roles

Head of Technology (PR & Communications)

Promoted

Oct 2022 – Apr 2025 · 2 yrs 6 mos · Sydney, New South Wales, Australia · Hybrid

Lead the strategic execution and delivery of communication strategies for Technology and Consumer brands through informed insights and knowledge, audience mapping, integrated campaigns, including media, analyst, and influencer relations, executive thought leadership and profiling, creative campaigns and activations, event management and product launches, media training, and issues and crisis communications. Champion business growth and profitability within the practice with innovation ideas, connections, and processes.

Strategic executionCommunication strategiesAudience mappingIntegrated campaignsMedia relationsEvent management+3

Senior Account Director

Mar 2022 – Oct 2022 · 7 mos · Sydney, New South Wales, Australia · Hybrid

Champion the strategic execution and delivery of communication strategies for Technology brands, including media and analyst relations, executive thought leadership and profiling, media training, and issues and crisis communications.

Communication strategiesMedia relationsCrisis communicationsPublic RelationsStrategic Communications

The warrior woman foundation

Mentor

Jun 2022 – Jan 2023 · 7 mos · Sydney, New South Wales, Australia

Mentor for the Young Warrior Woman Program 2022.
Warrior Woman Foundation is a national holistic support model assisting under-represented vulnerable young Australian women to become resilient, independent, and capable of taking their place in the world.

MentoringAccidental Counsellor

Red havas au

4 roles

Senior Account Director | Technology and Business Lead

Sep 2021 – Mar 2022 · 6 mos

Day-to-day lead on strategic integrated campaigns for clients in technology, business, tourism, and FMCG industries. Exceptional media, clients, and colleague relationships and industry knowledge. Built foundations within the team for strong business growth, unlocking commercial opportunities with the delivery of new ideas and services.

Account Director

Promoted

Oct 2019 – Sep 2021 · 1 yr 11 mos

Day-to-day lead on strategic integrated campaigns for clients in technology, business, tourism, and FMCG industries. Exceptional media, clients, and colleague relationships and industry knowledge.

Senior Account Manager

Mar 2018 – Sep 2019 · 1 yr 6 mos

Day-to-day lead on strategic integrated campaigns for clients in technology, business, and tourism brands, including strong media relations, content development, event management, product launches, and issues communications.

Account Manager

Mar 2016 – Mar 2018 · 2 yrs

One of the founding members of the Technology and Business division, managing Australian and global brands across earn and social campaigns.

Max australia

2 roles

Account Manager

Dec 2015 – Feb 2016 · 2 mos · On-site

Managed and executed integrated communication plans for B2B and B2C technology brands. Responsible for strong media and client relationships, managing social media channels, product review programs, developing a range of short and long form content, managing large corporate accounts, event management and managing and mentoring junior members of the team.

Account Executive/Communications Consultant

Apr 2013 – Dec 2015 · 2 yrs 8 mos · On-site

Managed and executed integrated communication plans for B2B and B2C technology brands. Responsible for strong media and client relationships, managing social media channels, product review programs and developing a range of short and long form content.

Public relations institute of australia

Communication Intern

Jun 2012 – Nov 2012 · 5 mos · Suite 506, 83 York Street, Sydney NSW 2000 · On-site

An intern responsible for the marketing and social media content for the World PR Forum in November 2012. This included developing and managing engagement across social channels, including X (Twitter), Facebook, Vimeo, and Pinterest, drafting content for the website and blog, and developing media releases and media lists relevant to the Forum.

Wordstorm pr

Intern

Jan 2012 – Apr 2012 · 3 mos · Surry Hills · On-site

An intern at WordStorm PR supporting the team across consumer and lifestyle brands, including media monitoring, reporting and industry insights, managing media and influencer lists, creative new business send-outs and office admin tasks.

The camden hotel

Waitress/Bartender

May 2010 – Jun 2014 · 4 yrs 1 mo · Camden · On-site

Waitress and bartender at The Camden Hotel with a Responsible Service of Alcohol (RSA), Responsible Conduct of Gambling (RCG), and barista certificate. Responsible for a small team and managing the restaurant and functions within the venue, OH&S, and appreciation of the food and beverage industry.