Hrishikesh Thite

CEO

Bengaluru, Karnataka, India15 yrs 4 mos experience

Key Highlights

  • Doubled topline at udaan and reduced burn by 5x.
  • Launched 50+ products for Indian middle class at Flipkart.
  • Led strategy for HealthifyMe's paid wellness business.
Stackforce AI infers this person is a strategic leader in eCommerce and digital transformation.

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Skills

Core Skills

Growth HackingIncubationBusiness DevelopmentProduct Management

Other Skills

Relationship BuildingTeam LeadershipBusinessNew Business DevelopmentBusiness StrategyFinancial ModelingBusiness AnalysisIT StrategyBusiness TransformationBusiness IntelligenceRequirements AnalysisProject ManagementProgram ManagementSQLBusiness Analytics

About

Versatile generalist with experience across functions in strategic & operating roles. Strong tech/product & strategy core with deep value-creation expertise. Incubated biz and teams from scratch, led both at scale. Delivered P&L/AOP. High learnability. I’ve been fortunate for the breadth of my career. Broadly it has been three themes: 1. Leading scale businesses 2. Incubation and growth hacking 3. Management consulting and knowledge sharing ** Leading scale businesses At udaan, I led the electronics category and doubled topline & reduced burn by 5x, achieving CM2 positivity. I transformed the marketplace to tech-enabled branded distribution. It was a major lever for profitability and predictability of demand, enabling brands to directly access retail stores. My team consisted of about 65 on-roll and 700+ business development executives. As Director for the Flipkart Mobiles category, I was responsible for Product Strategy, Planning and Business Development. My team and I won the realme account and scaled it to over 5% share in just one year. I supported horizontal mandates such as brand licensing, affordability constructs, and monetization. ** Incubation & growth hacking - multiple businesses within established startups At Flipkart, I shipped eKart’s C2C courier service which enabled industry-first slotted door-step pick-up and packaging for parcels way back in 2016, solving for the trust, packaging and delivery speed. Consistently hit an NPS of 80+. It even integrated MapMyIndia’s location pin-drop and experimented with AR before it was a default in today’s apps. Super apps were not a thing yet, the independent high CAC, shut this business. As the founding member of Flipkart’s private brand, Billion, leveraged consumer insights to launch 50+ household, fashion and electronic products for the Indian middle class. Achieved sharp price points for ecommerce (optimizing packaging, supply chain costs, returns - 3x better than category averages), improved catalog, ran pricing and promotions, and fed-back reviews and ratings - 50bps better - to drive sales. ** Management consulting At BCG, I ran C-suite mandates on strategy and transformation. This is also where I honed my first-principles problem-solving, communication and influencing skills. I continued consulting within Flipkart as a founding member of the corporate strategy team. Gaining industry experience in ecommerce and digital, I consult independently and share my knowledge with the industry. I am now looking to commit to a longer-term mandate that leverages my expertise.

Experience

15 yrs 4 mos
Total Experience
2 yrs
Average Tenure
1 yr 3 mos
Current Experience

Ather energy

Vice President of Business

Jan 2025Present · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

  • Business Owner of the 2W EV business (marketing, sales, service, accessories, merchandise, allied)
  • P&L and budgetary trade-offs
  • AOP delivery: scale and margins
  • Pricing, product portfolio, promotions
  • Sustainable growth: volume, revenue, market share, profit margins

Babymd

Chief Parent and Co-Founder

Jan 2024Dec 2024 · 11 mos

  • BabyMD is a new-age child care clinic that is bee-yond the ordinary. We offer holistic paediatric wellness solutions through our physical clinics and telemedicine, focusing on not just the child, but also the parents.
  • These include out-patient consultations, vaccination, nebulisation, allergy screening, developmental assessments and screening, behavioural therapies, occupational therapy, speech therapy, sleep therapy, mental well-being and counseling, for new-borns, infants, toddlers, adolescents, teens and beyond; nutrition and lactation support for mothers.
  • Our clinics physically separate well-baby visits from sick-baby visits, and our clinical protocols ensure low risk of cross-infection. They are safe places, with bright colours, open airy spaces, with play areas and engaging activities that welcome the child, rather than being stressed about a visit to the doctor's office!
  • Our doctors are patient listeners, many of them parents themselves, and have many decades of experience. Our philosophy is to prescribe as few medicines as possible, while building immunity and strength.
  • If you are a paediatric doctor or specialist, or are interested in disrupting this space, do reach out. We are looking for and hiring good talent. We are well funded and building sustainable solutions.

Healthifyme

Vice President - Strategy and Services Delivery

Jun 2023Jan 2024 · 7 mos · Bengaluru, Karnataka, India · On-site

  • Led the strategy and service delivery of HMe's paid metabolic health and wellness business, managing 1000s of trainers, nutritionists and yoga coaches. Responsible for the services P&L, client outcomes, paid plan renewals, monetization and cross-sell strategy. Re-organized the coach structure into outcome-focused tiered-BUs (eg. weight loss, medical conditions etc.)
  • Piloted new-gen service plans, and supported launches of generative AI co-pilots and auto-tracking of nutrition intake via SNAP.

Career break

Layoff/position eliminated

Mar 2023May 2023 · 2 mos

Unacademy

Senior Vice President

Aug 2022Feb 2023 · 6 mos

  • Incubating new business categories to disrupt how knowledge is imparted and absorbed, with the end-goal of improving the talent pool, the employability and the productivity of aspiring job-seekers.
  • Empowering graduates (both studying and experienced) find and score their dream careers through job-specific upskilling.
  • My team and I partner with educators, industry experts, centers of excellence, recruiters, and leadership to create and curate bridge courses for aspirants engineers that not just impart practical training on concepts, but also teaching soft skills and helping crack job shortlists, interviews, and early on-the-job success. This, in-turn, builds a pipeline of well-qualified and ready-employable candidates across core engineering (electrical and electronics, mechanical, civil), architecture, hospitality and similar industry domains.
Growth HackingRelationship BuildingTeam LeadershipBusinessNew Business DevelopmentIncubation

10club

Partner

Sep 2021Aug 2022 · 11 mos · Bengaluru, Karnataka, India

  • As Partner, Growth, I sustainably build, scale-up and operate digital-first brands in 10club's aggregator play, leveraging my online and offline brand, retail, distribution and product development experiences

Udaan.com

Business Head - Electronics

Aug 2019Sep 2021 · 2 yrs 1 mo · Greater Bengaluru Area

  • ● 2x GMV scale-up, 5x burn reduction while serving 300k+ retailers pan-India
  • ● Re-aligned business model from marketplace to tech-enabled branded distribution
  • ● Onboarded marquee brands like Apple, Samsung, realme, Xiaomi, Infinix, boAt, Noise, Lenovo
  • ● Shipped Inventory Allocation (adoption: 70% branded sales) and Virtual Inventory (20%) Products
  • ● Deployed growth & loyalty constructs for 50% increase in same-retailer-sales & 2x BDE productivity
  • ● Monetization: Launched & scaled brand-ads and product-led-ads (PLAs) to ~3% revenue contribution
  • ● Led large team: 65 on-roll employees & 700+ off-roll BDEs; graceful rightsizing during the pandemic

Flipkart

5 roles

Director, Mobiles

Jun 2018Aug 2019 · 1 yr 2 mos

  • Mobiles: Delivered GMV at scale (30% market share); 1.5x margin increase for key accounts
  • ● Won realme account, scaled it to 5%+ share in 1 year by co-creating product portfolio
  • ● Innovated India-specific product constructs (affordability, brand-licensing, bundles, lock-ins, and upgrade-programs) thru partner-funded subsidy, private brands, monetization of allied services
  • ● Monetization: $xx Mn across mobility brands, ecosystem players (Qualcomm & Google Assistant)
Business DevelopmentTeam LeadershipBusiness StrategyProduct Management

Business Head, Billion - private brand at Flipkart

Nov 2016Jun 2018 · 1 yr 7 mos

  • Founding member of a 20-member team that develops, markets and sells high-quality Made-for-India Made-in-India mass affordable products across hardlines (home and kitchen appliances, large appliances, mobiles), softlines (apparel, footwear, accessories) and non-food consumables (FMCG) through strategic partnerships with OEMs/ODMs in the Indian manufacturing ecosystem.
  • I also lead the operations: supply planning, fulfillment and customer service charter for Billion.
  • Key achievements:
  • ● Launched 50+ products across 15 categories (smartphones, appliances, apparel, footwear, FMCG)
  • ● 3x lower returns, 0.5bps better ratings thru review-mining, consumer-insights & product development

Senior Product Manager

Promoted

Dec 2015Nov 2016 · 11 mos

  • Building and selling logistics and supply chain solutions to brands, sellers and platforms
  • Built and launched EKART's consumer-facing courier service (sunset in 2017)

Associate Director, Corporate Strategy

Jan 2015Dec 2015 · 11 mos

  • Facilitate the development of long term growth strategy and more immediate operational decisions by providing fact based analyses, consumer insights, and practical recommendations to key decision makers across the organization. The Corporate Strategy team works directly with the CEO & COO (who are also the co-founders) of Flipkart.
  • Partner with category & function teams to proactively identify, develop & drive strategies & initiatives
  • Study industry trends & develop insights to drive differentiation & response to counter competition
  • Plan, organize, & support primary research by working closely with internal teams & external vendors
  • Conduct benchmarking with competitors and global best practices
  • Evolve the overall strategy for Flipkart supported by business cases and strategic rationale
  • Drive implementation of key initiatives for growth, customer service and experience
  • Create business plans, board and investor presentations

Senior Manager, Corporate Strategy

Mar 2014Dec 2014 · 9 mos

The boston consulting group

Consultant

May 2010Feb 2014 · 3 yrs 9 mos · Mumbai, India; Jakarta, Indonesia; London, United Kingdom

  • Biz. planning, market-entry, new product & growth strategy development, review & executive communication
  • Org. transformation, multi-functional productivity enhancement & cost-reduction initiative execution
  • Independent module delivery ownership, mid-level client relationship & junior associate management
  • Experience working with international clients with substantial multi-cultural & multi-national teams
  • Indicative client casework:
  • Enhanced capital productivity for non-banking financial subsidiary of a conglomerate
  • Re-engineered loan origination processes using lean principles leading to ~50% TAT reduction
  • Led the pan-India roll-out of best practices in sales-force & back-office productivity for ~200 personnel
  • Ensured continued implementation of pricing excellence leading to 50bps margin increase
  • Designed end-state strategic elements (org. strategy, process excellence, governance & engagement models) of information management function for an int'l bank
  • Transformed Marketing Planning & Execution (MPE) activities of an Indonesian MobileCo's 200-member Marketing org.
  • Designed & implemented revenue sufficiency & stage-gated new campaign launch process
  • Revamped the integrated product development processes of an Indian biopharma company
  • Doubled New Product DIFOT (delivered in-full on-time) & established rolling annual delivery calendar
  • Advised on portfolio selection & capability assessment for the branded generics business of an int'l BioPharmaCo leading to ~$300Mn 5-yr incremental revenue
  • Developed sourcing strategy for ~5% reduction in Cost-of-Goods-Sold (CoGS) at an Indian retailer
  • Evaluated market-entry into agribusiness for a multinational conglomerate's chemical subsidiary
  • Developed automation strategy for off-shored business units of a global computer hardware, software & services company
  • Researched for a white-paper on how organized retail drives inclusive growth; released as a BCG publication at the CII-Retail Summit in 2011

Aditya birla group

Group Intern

Apr 2009Jun 2009 · 2 mos · Mumbai, India

  • Functional & technical requirement specifications for B2C e-Commerce portal for their new-age businesses and Group-wide IT enablement of Knowledge Management – cross-functional project
  • Studied financial services, apparel, retail, telecom businesses to create a single view of the customer
  • Conceptualized KM prototype addressing real-world scenarios to secure buy-in of businesses

Atos origin

Software Engineer

Oct 2006Jun 2008 · 1 yr 8 mos

  • Business process management (BPM) & workflow automation of processes for evaluating & awarding disability benefits at the Department of Works & Pensions of the UK Government
  • Top 5% performer, significantly exceeded objectives in the annual performance appraisal, 2007
  • SPOT award for process & quality initiatives, 2007; Best Trainee Award among 45 trainees, 2006

Ups hygienes

Software Consultant

Jul 2006Sep 2006 · 2 mos · Mumbai Area, India

  • Developed website, advised senior management on IT decision making

Education

Indian Institute of Management, Calcutta

MBA (PGDCM) — Management

Jan 2008Jan 2010

TBS Education

International Student Exchange Programme — International Business

Jan 2009Jan 2009

University of Mumbai

B.E. — Electrical Engineering

Jan 2002Jan 2006

St Xavier's High School

Senior Secondary Certificate

Jan 1990Jan 2000

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