Matas Čepulis 🩷

CEO

Vilnius, Vilniaus, Lithuania19 yrs 7 mos experience
Most Likely To Switch

Key Highlights

  • Led major Token Generation Events in 2022.
  • Accelerated 100+ Web3 startups to market leadership.
  • Expert in growth marketing and business development.
Stackforce AI infers this person is a Web3 and SaaS growth marketing expert with extensive business development experience.

Contact

Skills

Core Skills

Business DevelopmentGrowth ManagementMarketing StrategySales Management

Other Skills

End-to-end incubation & GTM strategyFundraisingTokenomicsCommunity buildingInfluencer marketingBrand developmentGrowth hackingUser acquisitionKOL fundraisingKOL paid promotionsCommunity growthKOL investmentsGrant integrationMarketing initiativesPartnership onboarding

About

With over seven years in Web3 and five years in SaaS, I’ve been fortunate to work with some incredible startups, helping them grow their user base, revenue, and market share. My focus is on strategy, growth marketing, and business development, where I've consistently turned ambitious ideas into real-world results. One of my most rewarding experiences was leading one of the biggest Token Generation Events (TGE) in 2022, followed by impactful marketing and partnership initiatives that strengthened our presence in a competitive market. Earlier in my career, I scaled SaaS products from MVP to $100K in MRR by identifying the right tools, crafting effective messaging, and reaching the ideal customers—resulting in significant sales traction and brand trust. I’ve always been someone who seeks out both challenge and improvement. In previous roles, I led my team in both revenue generation and meeting bookings. I love creating meaningful connections, exploring emerging tech, and building products that genuinely solve customer problems. Outside of work, I'm an ultramarathon runner, Ironman, endurance sports enthusiast, a passionate basketball player, and a lifelong learner. I’m always up for connecting over Web3, cars, running, basketball, or any fresh ideas. Reach out—I’d love to hear your story!

Experience

Luvkaizen

Founder & CEO

Oct 2024Present · 1 yr 5 mos · Remote · Remote

  • End-to-end incubation & GTM strategy
  • Fundraising & investor network access
  • Tokenomics & launch support
  • Community building & influencer marketing
  • Tier-1 exchange listing guidance
  • Brand development & PR
  • Growth hacking & user acquisition
  • Achievements:
  • Accelerated 100+ Web3 startups to market leadership
  • Orchestrated 200+ successful campaigns & token launches
  • Built 3M+ engaged followers for portfolio projects
  • 300+ exclusive KOLs & 200+ top-tier media partners
  • $50M+ in capital raised for top ventures
End-to-end incubation & GTM strategyFundraisingTokenomicsCommunity buildingInfluencer marketingBrand development+4

Obs world

Director of Marketing And Business Development

Sep 2023Sep 2024 · 1 yr · Lithuania · Remote

  • Grew community from 5K to 30K followers, strengthening brand presence and engagement
  • Secured top Key Opinion Leaders (KOLs) and brought KOL investments in the project
  • Successfully secured and integrated a European Union grant to support project growth
  • Brought on key advisors who provided strategic insights and industry expertise
  • Led major marketing initiatives, boosting visibility and user acquisition
  • Onboarded crucial partners to enhance project reach and collaboration
  • Represented OBS World at industry events and conferences, building brand recognition and partnerships
Community growthKOL investmentsGrant integrationMarketing initiativesPartnership onboardingMarketing Strategy

Blockwallet

Head of Business Development

Feb 2023Aug 2023 · 6 mos · Lithuania · Remote

  • Business development management
  • Market entry strategy
  • Strategic partnerships
  • Co-marketing initiatives
Business development managementMarket entry strategyStrategic partnershipsBusiness Development

Step app

2 roles

Influencer Marketing Manager

Feb 2022Sep 2022 · 7 mos · Remote

Head of Ecosystem

Jan 2022Feb 2023 · 1 yr 1 mo · Remote

  • Stakeholder management
  • Growth marketing strategy
  • Business development
  • Daily marketing activities
  • KOLs and Influencers management
  • PR and Media relations
  • Announcements management
  • Affiliate management
  • Token listings
  • DEX liquidity management
Stakeholder managementGrowth marketing strategyKOLs and Influencers managementMarketing Strategy

Kol hq

Founder

Jan 2021Present · 5 yrs 2 mos · Remote · Remote

  • kolhq.com - #1 Crypto KOL and influencer marketing agency
  • Execution of KOL fundraising rounds, raised 10M+ from KOLs and influencers for client's projects
  • Implementing KOL paid promotions
  • Delivering KOL allocation promotions
  • Executing growth hacking campaigns
  • Driving user acquisition
KOL fundraisingKOL paid promotionsGrowth hackingUser acquisitionBusiness Development

Cast.ai

Account Executive

Dec 2020Mar 2022 · 1 yr 3 mos · Miami, Florida, United States

  • As an Account executive in CAST AI , I had an opportunity to:
  • Implemented the whole inbound and outbound sales process
  • Found and implemented the best sales tools
  • Discovered and defined ideal customer profile (ICP)
  • Created email templates, call scripts and other to sales messaging related resources
  • Mentored and taught new sales team members
  • Presented product to the potential customers
  • Onboarded new customers
  • During my time at CAST AI, I generated the most revenue in 2021 and was second in total amount of booked meetings.
Sales processesSales effectivenessSales Management

Ondato

Account Executive

Aug 2020Dec 2020 · 4 mos · Vilniaus, Lithuania

  • As an account executive in Ondato, I faced with different challenges, such as:
  • Researching new lead sources
  • Developing a sales process
  • Improving sales operations by implementing new tools
Sales processesSales effectivenessSales Management

Oxylabs.io

2 roles

Account Executive

Promoted

Sep 2019Aug 2020 · 11 mos

  • As I sales executive in Oxylabs, I learned many new things and faced different challenges, such as:
  • Implementing account-based selling strategy
  • Mentoring and helping newbies
  • Trips to major conferences and meeting with potential clients all over the world
  • Improving daily operations by implementing new tools
  • Improving Salesforce workflow
  • Constantly making 10% more on every KPI
Sales processesSales effectivenessSales Management

Sales Development Representative

Jul 2018Sep 2019 · 1 yr 2 mos

  • Managing inbound sales funnel.
  • Setting individual sales targets with the sales team.
  • Tracking sales goals and reporting results as necessary.
  • Coordinating with marketing on lead generation.
  • Promoting the organization and products.
  • Understanding our ideal customers and how they relate to our products.
Sales processesSales effectivenessSales Management

Oxon tech

Business Development Manager

Apr 2017Jun 2018 · 1 yr 2 mos · Lithuania

  • Oxon Contact Center provides the platform for multi-channel communication in e-commerce for customer support center operations.
  • As sales and project manager - my responsibilities:
  • Maintain good relationships with the potential customer
  • Test platform before giving trials
  • Find out customers needs and problems
  • Help customer increase sales
  • Train new employees how to make sales
  • Teaching how to use the system.
Sales processesSales effectivenessSales Management

Studio moderna

2 roles

Mentor

Promoted

Jan 2016Apr 2017 · 1 yr 3 mos · Lithuania

  • Mentor of newbie group.
  • Writing sales scripts;
  • Retaining and motivating sales team;
  • Achieving sales targets by successfully managing the sales team.

Sales Manager

Sep 2015Apr 2017 · 1 yr 7 mos · Lithuania

  • Active sales over the phone
  • Client consulting
  • An employee of the month.
  • Aktyvūs pardavimai telefonu
  • Klientų konsultavimas telefonu
  • Mėnesio darbuotojas.

Sabonis basketball center

Point guard

Aug 2006Aug 2016 · 10 yrs · Kaunas

Education

Vilniaus universitetas / Vilnius University

Bachelor’s Degree

Jan 2015Jan 2019

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