Ranjeeta Kanani

CEO

India20 yrs 6 mos experience

Key Highlights

19+ years in global marketing leadership.
Expert in turning GTM strategy into predictable pipeline.
Focus on measurable growth and revenue systems.

Stackforce AI infers this person is a B2B marketing leader with expertise in MarTech and revenue generation strategies.

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Skills

Core Skills

Marketing StrategyBrand Management

Other Skills

Digital AcquisitionDemand GenerationGTMDigitalStrategyGrowth MarketingTeam ManagementMarketing CommunicationsCorporate CommunicationsInternal CommunicationsTelecommunicationsGo-to-market StrategyProduct ManagementMarketing ManagementChannel

About

A few years ago, I was in a quarterly review looking at a dashboard full of green marketing metrics when our sales head said, “This looks great… but none of it is turning into pipeline.” Over 19+ years leading global marketing across Telecom, IT, Pharma and Digital businesses, I’ve seen how often B2B marketing drives activity without really moving revenue. I now focus on building marketing systems that translate market interest into qualified pipeline and measurable ARR across regions like APAC, North America and LATAM. Today, my work is centred around: • Turning GTM strategy into predictable pipeline • Building demand engines that improve deal velocity • Aligning Martech with revenue and CAC efficiency • Scaling ARR across global enterprise markets • Improving retention and expansion through lifecycle analytics I believe B2B marketing should work like a revenue system, not a visibility engine. Most teams optimise for impressions — I optimise for outcomes.

Experience

20 yrs 6 mos

Total Experience

3 yrs 11 mos

Average Tenure

7 mos

Current Experience

Self-employed

Fractional Chief Creative & Marketing Officer

Oct 2025 – Present · 7 mos · Mumbai, Maharashtra, India · Hybrid

I partner with founders and leadership teams to build brands that win attention and marketing engines that drive measurable growth. My work focuses on sharpening brand positioning, defining distinctive narratives and translating strategy into high-performing digital, creative and demand-generation programs.
Through fractional leadership and advisory engagements, I help organizations align brand, performance marketing, and customer experience - spanning GTM strategy, storytelling, digital acquisition, and creative direction. I also work closely with marketing and creative teams to elevate thinking, strengthen execution, and build scalable growth systems.
The goal is simple: turn strong ideas into powerful brands and consistent revenue growth.

Brand ManagementMarketing StrategyDigital AcquisitionDemand Generation