Sep 2025 – Present · 8 mos · Kolkata, West Bengal, India · Hybrid

• As Senior Vice President Marketing Communications I am responsible for driving the company’s growth by building a strong marketing engine and building relationship with the client that's meaningful and long-term.
• My role focuses on positioning Asrama as a trusted creative media production partner for brands through impactful storytelling and ROI-driven campaigns across documentary films, TV commercials, animation, music videos, print, and corporate films.
• I lead initiatives that strengthen brand visibility, improve ARPU, and establish long-term partnerships, while ensuring every marketing effort directly translates into measurable business outcomes.

May 2024 – Present · 2 yrs · Remote

• As a Management Team Member of the E-Commerce & Digital Marketing Association (ECDMA), I play a crucial role in shaping and driving the strategic initiatives that empower our global community of professionals.
• My primary focus is on fostering a vibrant, inclusive, and innovative environment where e-commerce and digital marketing professionals can thrive.
• At ECDMA, I help connect, educate, and empower our members through various initiatives. By organizing forums, events, and educational programs, I ensure that our members have access to the latest industry trends, cutting-edge tools, and valuable networking opportunities. This not only helps them stay ahead of the curve but also enables them to collaborate and share insights, leading to collective growth and innovation.
• One of the key values I bring to ECDMA is my commitment to promoting diversity and inclusion within the industry. I believe that a diverse workforce, enriched with varied perspectives and experiences, is fundamental to fostering innovation and making better business decisions. My efforts are directed towards creating an inclusive environment where everyone, regardless of their background, feels valued and has equal opportunities to succeed.
• Furthermore, I am dedicated to supporting the professional development of our members. By advocating for policies that support the growth of e-commerce and digital marketing and providing resources that help members navigate the evolving digital landscape, I aim to enhance their skills and career prospects. Whether it's through our certification programs, insights into AI-driven marketing strategies, or access to exclusive tools, my goal is to equip our members with the expertise needed to excel in this dynamic industry.

Dec 2021 – Apr 2024 · 2 yrs 4 mos

• Lead partnerships and strategic alliances with clients. Build and empower a team of high impact deal makers who manage a portfolio of revenue partnerships. Develop BD into a strategic growth tool for Prahars Digitals in Eastern, North-Eastern and Northern India. Collaborate with Cross-functional leadership of the client's company to shape customised digital branding and enhance Target Audience engagement to offer the client the best ROI.
• Support the team in training, scaling their skill-sets via strategy & implementable mentorship to drive revenue, alliances and partnerships.

Oct 2021 – Dec 2021 · 2 mos

• I am a business development and growth consultant.
• I am helping the team to generate leads by email marketing, drip campaign, cold calling, LinkedIn Lead Generation, Content Marketing and also using different referrals in my network.
• I go step-by-step.
• My first goal is to develop trust and relationships with my client before I move forward to give them a sales pitch. I do not recommend talking about sales and convincing the clients at the first meeting, that will turn to failure most of the time; I can be sure of that based on my long experience of business development, sales and marketing for the last 15+ years. I believe we humans are more prone to soft selling strategies rather than pushing them or leaving them without a space to breathe.
• I am the SPOC for all the clients in Prahars Digital and I am responsible to handle their crisis, queries, doubts and key account management.
• With a background in recruitment and staffing as a digital business development professional where I helped my company to grow their client base digitally, I have tested and experimented with dozens of digital strategies that work and also some strategies which fell flat on the ground.
• All this came after a lot of failures, testing these tactics and strategies again and again to get the right blend of success.
• To me, deep diving in your job in hand is very important to lead from the front with an example.

Aug 2019 – Oct 2021 · 2 yrs 2 mos · Greater Kolkata Area

• Playing a vital role in building sales practice with the organization and building the IT and Non-IT Business Development and Recruitment Team in Kolkata Location.
• Is responsible for all the Business Development activities, recruiting the new sales team, training the new sales team and drive business out of them Pan-India.
• Also taking initiative in Content Marketing, Marketing Communication and Employee Branding for the Company.
• Demonstrating the ability to quickly learn new technologies, the ability to solve complex, multi-system problems and excellent analytical and problem-solving skills.
• Within 3 months of joining did 14 Client Acquisitions spread across industries viz. Manufacturing, IT, Audit, Financial Services, Banking and BFSI.

Mar 2018 – Jul 2019 · 1 yr 4 mos · Kolkata, West Bengal, India

• We Are Brands’ Growth Partner
• I am currently responsible for the following projects from our brand partners***:-
• PASSIONATE GROWTH SPECIALIST-AWARDEE(For bringing a change in the #Sales Ecosystem.)
• Project-I
• Partner Client- TalentEdge.in-- Live & Interactive Digital Learning.
• https://talentedge.in/
• Project-II
• Partner Client- Google-- AdWords.
• Project-III
• Partner Client- Bent Chair.
• https://www.bentchair.com/
• Project-IV
• Partner Client- ShadowFax.
• https://shadowfax.in/
• Project-V
• Partner Client- DJUBO.
• https://djubo.com/
• Project-VI
• Partner Client- Flipkart.
• https://www.flipkart.com/
• in order of deployment.

Dec 2016 – Jan 2020 · 3 yrs 1 mo

• This was not long ago that I found this profile to be most relevant according to my people-oriented mindset. I do not have an HR degree but I am in HR now. This shift in career is not only giving fun at work but also an exposure which I was always looking for. Here I lead Business Development for two corporates Pan India, one based out of Chennai and the other based out of Noida.
• I am responsible for performing all aspects of Business Development including both New client Acquisition and Account Management PAN India in IT/Non-IT/NGO/NPO. While doing this I connect with SME and CMMI level 3,4 and 5 level companies to endorse with them and provide them with the best talent possible.
• The key focus here is to target those talents who in spite of having good mettle are unemployed and have been dejected out of corporates or any means of employment for a long time. This sense of pride after performing this noble task gives me immense satisfaction. If I cannot place a candidate, I make sure I keep in touch with him/her and let him know immediately as soon as I get some opening.
• I these years of my career I have mustered a good amount of contact with HR professionals in corporate and HR consultancy alike.

Jul 2014 – Nov 2019 · 5 yrs 4 mos

• I Love my #Job:-
• ☐ To the moon and back.
• ☐ More than coffee.
• ☐ With my whole heart.
• ☐ Always and forever.
• ✓ All of the above.
• I remember this below quote from a management guru(during my executive program-Guest Speaker), it is just that I couldn't able to recall his name....
• Well, he ended his speech by saying:-
• “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”
• This is something just me and it got ambitiously registered in my intent that I would like to contribute my part(even in a smallest way possible) to build and nurture young talents of India with skill development initiatives.
• I speak on:-
• 1. Team Building and Execution of projects.
• 2. Interview and Job Searching Skills
• 3. Presentation Skills
• 4. Goal Setting Skills.
• 5. Coaching and Mentoring Skills.
• Apart from that:-
• I facilitate and speak on subjects which include Sales Planning and Forecast, Marketing Communications, Branding, Prospecting / Cold Calling, Sales / Marketing Strategizing, Budgeting, Deal Negotiation and Closing, Territory Management, Business Development, and Critical thinking and decision making.
• Recently, I am poised or in better way planning and researching to coach young B-School students on Subjects like.
• a. why JAPAN is the most Hi-Tech and most technologically advanced country in the world now but not Egypt ( it is not even in the top 10) as these Egyptian had made the most complex structure in the world #ThePyramids.
• b. What is franchisee based Terrorism?
• c. How War Practices/Strategies can be implemented in every business.

May 2016 – Present · 10 yrs

• Most businesses don’t fail because of a bad product. They fail because of a "Gap."
• The gap between a great service and a confused market.
• The gap between a compelling story and a broken sales process.
• The gap between high effort and low conversion.
• I fix that gap.
• At GogolStory, we help founders, MSMEs, and growth-stage companies turn their brand narrative into a revenue-generating engine. We believe that when the story is clear, marketing becomes simpler—and when the systems are automated, sales become natural.
• What I Do
• I bridge the divide between Strategic Storytelling and Automated Execution. I don’t just give you a "deck"; I build the infrastructure that ensures your messaging, outreach, and CRM all speak the same language.
• 1. Strategic Clarity (The Soul)
• Brand Story & Positioning: Moving your brand from "noise" to "authority."
• Messaging Frameworks: Crafting value propositions that attract decision-makers, not free-advice seekers.
• Market Alignment: Identifying exactly what your customers need to hear to say "Yes."
• 2. Growth Systems (The Machine)
• End-to-End Acquisition: Replacing inconsistent lead flow with structured, repeatable outbound systems.
• Conversion-Led Automation: Implementing Apollo + Zapier + CRM integrations to ensure zero-leakage pipelines.
• LinkedIn & Email Outbound: Designing automated sequences that feel human and drive high-ticket meetings.
• The Impact
• My approach replaces "hustle" with leverage.
• Digital Marketing Startup: Added ₹20,00,000+ in revenue within 6 months via automated systems.
• MSME Consultant: Doubled pricing and ended referral dependency within 90 days.
• The Philosophy
• Sales is not magic. It’s not luck.
• It is Strategy + Systems + Discipline.
• If your outreach, replies, and follow-ups aren’t aligned with your story, you don’t have a pipeline—you have noise. My job is to replace that noise with clarity, control, and compounding growth.
• Is your business story being told right? Is your growth system automated?

Mar 2013 – Present · 13 yrs 2 mos

• We help senior professionals across the globe to quit their 9 to 5 job and be Digital Nomad.
• We do it by identifying their best 3(three) skills, finding a niche for them and creating a business around them.
• This is something different from personal branding. We not only create your personal brand but also show you a path in which you can identify your best skills and monetize it individually or by creating a digital agency in the future.
• We have strategic partnership with the top Digital Marketing Company in India-"7 Boats" and top content creators from India, Malaysia, Singapore and Australia.
• If you are someone who wants to break free from 9 to 5 job, inbox me.
• To know more, write to me at abhishek.banerjee243@gmail.com and I will get back to you as soon as humanly possible.
• Let me show you how we can help you!

Dec 2015 – Dec 2016 · 1 yr · Kolkata, West Bengal, India

• Change their World. Change Yours!
• APPL Foundation was formed on 29 August 2011, as an irrevocable trust with the dominant objective of the welfare of the general public in distress. The Trust has been formed as a charitable organization among others to provide medical aid, services and relief, attending and propagation of education and learning, environment protection and food security to the general public at large and for the revival of indigenous tribal, music and dance.
• I was responsible for Reporting, Monitoring and Execution of 27 CSR Projects under 4 verticals viz. Education & Skill Development | Healthcare | Environment & | Culture |.
• Reporting to:-
• Managing Director -APPL.
• Managing Trustee -APPL Foundation.
• Vice Chairman - APPL Foundation

Mar 2015 – Dec 2015 · 9 mos · Kolkata, West Bengal, India

Sep 2012 – Mar 2015 · 2 yrs 6 mos · Kolkata, West Bengal, India

• In this role, I was responsible for driving all aspects of sales and marketing for an HR consultancy start-up based in Kolkata. Starting from scratch, I built a team of 6 dynamic sales and marketing professionals, steering business growth and helping position the company as a known brand in the Eastern India recruitment market.
• I introduced practical, scalable SOPs and internal policies to streamline operations and fuel sustainable growth. Beyond business development, I actively managed talent acquisition — hiring and training new team members, grooming them to achieve peak performance in a competitive HR services environment.
• The initial six months were challenging, as is typical in any start-up, but with focused leadership and a performance-driven culture, we steadily gained traction. Rather than chasing unrealistic overnight success, I prioritised building a foundation of responsibility, consistency, and measurable results. This approach paid off; within two years, I was promoted to Head of Sales and Marketing, having significantly contributed to the company's growth, client acquisitions, and operational excellence.

Feb 2012 – Aug 2012 · 6 mos · Kolkata, West Bengal, India

• I was responsible for TTO business in the eastern India and was looking after the distribution of the company in the said geography.Under me there were 2 Sales Executive and 2 Service Engineer from the distribution and we as a team used to look after order input, enquires, preparing quotation and ensuring follow up with the customer for order confirmation and collection of payment.
• During this period we have cracked 2 new account and gave the company access to accounts in North East India(specially Assam).
• I am highly skilled in identifying market opportunities and developing new customer through referrals, company lead generation and cold calling. Negotiating contract term with customers and developing tailor-made profitable business agreement is one of my key skills.I am keen to keep competition business information and developing new tactics as per the competitive knowledge.

Jul 2010 – Feb 2012 · 1 yr 7 mos · Greater Kolkata Area

• Ingersoll Rand-or in common terms IR is the largest manufacturer of the centrifugal compressor in the world and found a sense of pride to be in the sales team of eastern India. My KRA included filling up techno-commercial document after carefully scrutinizing the tender from the client. Though the job was stressful and I had to do a lot of reading, research, drawing and mathematics (I was topper in mathematics in Class-X in Assam) I enjoyed it. I believe if you are not enjoying what you are doing you can never excel in a job and I have been fortunate to find a job only which I like. I was also involved in pre-order negotiation with the client and giving them a presentation about the technical benefit of the behemoth machine.
• We (I was in the team) to create a milestone for the company by bringing an order worth 23.65 Cr. (5.3 Million USD) from Jindal Steel and Power, Angul Orissa. For this achievement, I got recognition from GM-Sales and Marketing-Eastern and Southern India.

Jul 2007 – Jul 2010 · 3 yrs · Babrala

• Profile-I:
• As member of Mechanical Department of the company I was responsible for the daily maintenance planning and execution of it's Offsite & Utilities(O&U) Plant. Among the three section; O&U was the largest in terms of area. During this period I had a hands on experience on Centrifugal Pump, Gas Turbine, Heat Exchanger and Cooling Towers. This is the time of my career when I learned the skill to plan, prioritize and implement activities. This was the time when I learned to meet demanding time goals. This was the time when I learn to inspire others to work at their highest level, to be specific 5 highly skilled Technician and 11 worker who was under my supervision. After completion of a year in this position(as a Graduate Apprentice Trainee) I was recruited in the company payroll as a Graduate Engineering Trainee looking at my outstanding performance and on time job execution.
• Profile-II
• It was during this time when I was selected as a Communication Champion in Tata Chemicals Limited and got an opportunity to attend the communication workshop conducted by Corporate Communication Team. I was also a member of the core team of oOrja 2007, an initiative by Tata Chemicals Limited to promote awareness on Safety, Health and Environment of Process Industry through short skits and musical presentations. During this period I have also written numerous article which was published in the corporate magazine Manthan.

May 2006 – Jul 2007 · 1 yr 2 mos · Project on Construction Equipment

• I was helping the Sales team of the distributor of the company on design need analysis of construction equipment. It was indeed a worthwhile experience working with sales, marketing and engineering department.