Jul 2019 – Jun 2025 · 5 yrs 11 mos · Gurugram, Haryana, India · On-site

• Defining content & outreach strategy of the group by putting strong content-driven stories across social media, industry events & trade media. Driving success with a growth story of more than 200 % increase in the page followers on the LinkedIn page of Tenon Group since 2019
• Enhanced brand views with a 100 % growth rate every year & supported revenue growth by introducing digital initiatives such as E-mail marketing, LinkedIn Marketing(Sales Navigator) & digital marketing
• Conceived & launched the one of a kind webinar series “Tenon Talks” & internal digital newsletter " Tenon Pulse" to advocate the company’s messaging across the industry & the internal audience. Revamped 4 independent websites of the group with a fresh approach & updated digital integration
• Engaging with local/national press & PR agencies to promote the media messaging. Been successful in getting 70+ media coverage across print, electronic, digital & trade media in the last three Financial Years
• Authoring & Managing the social media handles of India, UK & Singapore entities having an active audience size of 50K+ prospective business owners, corporate & clients
• Spearheading a 3-member cross-functional (graphic design, content writing & video editing) team and coordination with 5 business heads/SBUs (including teams in UK & Singapore ) to ideate, visualize & supervise the design of marketing literature, internal, external & crisis communications ensuring brand guidelines globally
• Defining & implementing the lead generation strategy & funneling the lead flow across sales & business development departments & regions. Been successful in generating 200 + business enquiries in the last financial year
• Project Management experience related to ESG actions & sustainability goals including the on-ground actions such as Tree Planation, Waste Management & Reduced Plastic Use, thus contributing to 15% reduction in the carbon footprints b of the organization

Jul 2018 – Jun 2019 · 11 mos · Delhi Area, India

• Established marketing communications via ATL/BTL & digital platforms for pre-launch, launch & sustenance phase for 40+ global brands such as Sbarro , Johnny Rockets , FatBurger, Smoke’s Poutinerie, Planet Hollywood, Little Kickers, Max Brenner, Delifrance, Doner&Gyros, Perry Ellis, The Coffee Club, Little Caesars, Coyote Ugly, Magnolia Bakery & The Coffee Bean
• Collaborated with international brand & marketing teams to support 30+ store & franchise launches in India as per the regional marketing budget & guidelines. Engaged with local business owners, entrepreneurs & franchisors to implement the regional marketing & branding plans
• Catalogued the annual International Franchising event end to end with participation of more than 100 international F&B & retail brands(including the entire event setup, branding, vendors & administration)
• Developed strategic partnerships with international franchise associations, Medias & trade bodies which enable the brand visibility, international participation & business exchange

Jul 2016 – Jul 2018 · 2 yrs · New Delhi Area, India

• Commissioned & executed marketing partnerships & handling sponsorship deliverables for the major diplomacy events of the cultural wing of the French Embassy In India. Partnered & coordinated 40 + sponsorships & partnerships for organizing different diplomatic events
• Established more than 50 mutual partnerships with government boards, ministries, state governments, press & business chambers to facilitate events & communications
• Implemented the plan communication opportunities to raise the profile of Institut Francais (Cultural section of French Embassy in India) across different mediums, such as the press and media, industry bodies, company website & social media to facilitate 100 + engagements during the event
• Advised the embassy departments with media selection & buying, facilitating 25% increase in cost saving by building awareness and encourage trial across advertising channels, i.e. Print, Radio, Digital, TV & Outdoor Advertising

Jul 2013 – Jun 2016 · 2 yrs 11 mos · New Delhi Area, India

• As an Independent solutions manager at International Reports division, I facilitated by coordinating, communicating & collaborating with international organizations, embassies in India, International clients, Investment Boards, Tourism Boards & thus producing sponsored reports.

Jul 2013 – Mar 2015 · 1 yr 8 mos · New Delhi Area, India

Jun 2012 – Jun 2013 · 1 yr · Delhi, India

• Pitched ATL & BTL offerings to leadership brands for diversified media options of ABP Group like The Telegraph Newspaper, ABP magazines and events & activation to develop revenue for the organization.

Sep 2010 – Jun 2012 · 1 yr 9 mos

• Generated revenue & influenced clients from the consumer-durable brands category by pitching ATL & BTL offerings to Marcom managers or related media agencies by pitching varied media options of Hindustan Times group.

Mar 2010 – Aug 2010 · 5 mos

Jan 2008 – Jan 2010 · 2 yrs · India

• As a part of the ICFAI University's Assistantship Scholarship Program was selected among the batch, to assist marketing & placement department heads.