Aug 2025 – Present · 8 mos · Pune · Hybrid

• At Excellent Multimedia, I lead training sessions on core and advanced digital marketing concepts, helping students and professionals build real-world marketing skills. My role involves designing comprehensive training modules on SEO, Google Ads, social media marketing, content strategy, and performance analytics.
• In parallel, I work as a Content Strategist, where I plan and create content frameworks that help brands improve engagement, visibility, and conversions. I also develop live project assignments and case studies that give learners hands-on experience with actual marketing challenges.
• Key Contributions:
• Designed and delivered digital marketing curriculum tailored for diverse learners.
• Mentored students on personal branding, freelancing, and campaign optimization.
• Created content strategies that enhanced course visibility and learner engagement.
• Analyzed real client campaigns to demonstrate marketing strategy in action.

Aug 2025 – Present · 8 mos · Hybrid

• Act as a strategic growth partner for brands, startups and creators by architecting scalable digital growth systems across SEO, paid media, content-led growth and marketing automation.
• Lead market research, audience intelligence and competitor analysis to identify high-impact growth opportunities, channel gaps and monetization potential.
• Design and optimize high-conversion acquisition and revenue funnels for service businesses, personal brands and product-led ventures.
• Build structured experimentation frameworks for creatives, messaging, audiences and landing experiences to continuously improve performance and reduce acquisition costs.
• Guide leadership teams and founders on channel prioritization, growth roadmaps, performance forecasting and scalable acquisition models.
• Mentor marketers and creators on performance marketing fundamentals, strategic thinking, monetization models and long-term digital positioning.
• Conduct in-depth growth audits, performance diagnostics and strategic planning sessions to unlock sustainable and predictable growth.
• Represent the evolution of my career into a holistic digital growth expert, combining strategy, execution, mentoring and leadership to build long-term growth engines.
• Key Skiils:
• Digital Growth Strategy, Performance Marketing Expert, SEO Strategy, Funnel Architecture, Market & Competitor Research, Growth Experiments, Monetization Strategy, Marketing Automation, Mentoring & Coaching, Scalable Growth Systems

May 2023 – Jul 2025 · 2 yrs 2 mos

• Led end-to-end digital and performance marketing strategies aligned with revenue, pipeline and growth targets for consulting and client-led projects.
• Designed and managed complete full-funnel frameworks covering acquisition, nurturing, conversion and retention across paid, organic and content channels.
• Owned campaign planning and scaling for high-impact paid media initiatives, focusing on cost efficiency, lead quality and funnel performance.
• Partnered directly with founders, leadership teams and sales teams to align marketing performance with business goals and closing metrics.
• Built internal performance playbooks, campaign structures, optimization workflows and reporting frameworks for consistent execution and scalability.
• Created and delivered structured training programs, workshops and hands-on mentoring for junior marketers and fresh professionals.
• Introduced performance dashboards and review systems to drive data-led decision making and continuous improvement culture.
• Evolved from a campaign performer into a strategic growth leader and trainer, responsible for both business results and team capability building.
• Key Skills:
• Growth Strategy, Performance Marketing Strategy, Funnel Design, Paid Media Scaling, Marketing Analytics, Team Training, Digital Transformation, Campaign Optimization, Leadership Collaboration

Jul 2020 – Apr 2023 · 2 yrs 9 mos · Maharashtra, India · Hybrid

• Planned, executed and optimized SEO, Google Ads and paid social campaigns for multiple client accounts across diverse industries, focusing on lead generation, conversion rate improvement and ROI growth.
• Conducted deep keyword research, audience segmentation, search intent analysis and competitor benchmarking to build high-performing acquisition strategies.
• Built and optimized landing pages, tracking structures and conversion funnels to improve user journeys and reduce drop-offs.
• Managed campaign performance using Google Analytics, Search Console and ad platform insights, translating data into clear optimization actions.
• Collaborated with content and design teams to align ad creatives, messaging and landing experiences with campaign objectives.
• Built strong hands-on expertise in campaign execution, reporting and performance diagnostics, evolving from a task-focused marketer into a business-outcome-oriented performance professional.
• Key Skills:
• SEO, Google Ads, Meta Ads, Performance Marketing, Keyword Research, Conversion Rate Optimization (CRO), Funnel Optimization, Google Analytics, Lead Generation, Digital Campaign Execution

Sep 2019 – Oct 2023 · 4 yrs 1 mo · India · Remote

• During this phase, I worked with small business owners and niche product brands to build and optimize Shopify e-commerce stores from scratch.
• My role blended design + strategy + storytelling—I didn’t just create online stores, I crafted buying experiences.
• From homepage messaging to product descriptions, I focused on content that builds trust, tells a story, and converts visitors into customers.
• 🛍️ Key Contributions:
• Built 6+ Shopify stores end-to-end across beauty, fashion, home decor, and accessories
• Wrote high-converting product descriptions & homepage narratives
• Designed user flows optimized for mobile conversion
• Advised clients on content-led growth via blog + email
• This hands-on work helped me understand how content and design work together to move people from interest → trust → action. Lessons I now use in video content too.

Jan 2014 – Mar 2020 · 6 yrs 2 mos · Maharashtra, India · Hybrid

• I started my digital journey with Fenzyme.com, a fashion and lifestyle blog that grew into a profitable content hub. Over time, I launched and managed multiple niche blogs, each focused on content-first growth.
• My core strength was understanding audience intent, crafting SEO-optimized long-form content, and building organic traffic. I later flipped these websites after scaling them to consistent monthly views and affiliate revenue.
• 🔍 Key Work:
• Built and published 1,000+ SEO articles across fashion, wellness, lifestyle, and tech
• Used organic traffic + affiliate strategy to monetize and flip blogs
• Managed writers, designed content calendars, and optimized for Google Discover
• 🧠 This phase shaped my obsession with audience behavior, search psychology, and content depth—skills I now bring into YouTube and video-first strategy.