Oct 2021 – Dec 2022 · 1 yr 2 mos · Atlanta Metropolitan Area

• 🔸 IMPACT: ► Boostrapped existing resources to protect valuation in a difficult market and grow the business. ► Stood up the finance organization and provided visibility into key success drivers. ► Led a critical capital raise to realize key corporate initiatives for future growth.
• 🔸 ROLE: Reporting to the board with full P&L responsibility, direct teams across business finance and FP&A, controllership and treasury, internal and external reporting, and banking relations.
• 🔸 LEADERSHIP HIGHLIGHTS TO DATE:
• ► Enhanced forecasting abilities and strategic decision making through performance visibility by launching the FP&A function with internal and external reporting.
• ► Readied the company for future growth through far-reaching process improvement and controls, strengthening core finance/accounting functions and the operational model.
• ► Overcame a dried-up EV funding market, raising critical funds through massive outreach to the private market and by tapping into existing investor base.
• ► Slashed costs and capital requirements in production, leading negotiations with manufacturers.
• 🔸 EXPERTISE LEVERAGED & STRENGTHENED:
• Finance Leadership / Growth Strategy / Data Analytics & Business Intelligence / Business Process Improvement / Capital Raising / IPO Readiness / People Development / Team Building

Oct 2019 – Jan 2022 · 2 yrs 3 mos · Atlanta Metropolitan Area

• 🔸 IMPACT: ► Led a historic transformation to centralize the marketing function and P&L structure. ►Overcame extreme Covid-19 challenges. ►Unlocked massive savings and delivered needle-moving efficiencies.
• 🔸 ROLE: Reporting to the most senior company level, directed a team of Category CFOs, and led marketing FP&A with P&L responsibility over full product portfolio and direct management over marketing spend.
• 🔸 LEADERSHIP HIGHLIGHTS:
• ► Analyzed for opportunities in marketing efficiencies and designed a centralized operating model. Built a streamlined global marketing organization.
• ► Created a product P&L accountability from scratch, as well as a resource allocation model to invest in strategic category priorities.
• ► Transformed the business model—setting up new governance framework, data analytics infrastructure, FP&A teams, reporting and forecasting procedures, and data-driven long-range planning.
• ► Championed cultural shift to embrace new ways of operating by setting up processes early in restructuring roadmap and gaining buy-in across multiple stakeholders.
• ► Revitalized portfolio to favor power brands and generate operating income gains.
• ► Positioned the category finance organization as key function for career ascent, both attracting and exporting top talent, with 6 team members being promoted to more senior levels.
• 🔸 EXPERTISE LEVERAGED & STRENGTHENED:
• Change Leadership / Restructuring / Cultural Transformations / Business Model Innovation / Business Process Improvement / Portfolio Optimization / Data Analytics / FP&A / Stakeholder Management / People Development / Team Building / Consumer Goods

Jan 2017 – Oct 2019 · 2 yrs 9 mos · Seattle, Washington, United States

• 🔸IMPACT: ►Reengineered core finance processes into automated, cutting-edge cloud-based solutions. ►Revealed the true drivers of P&L. ►Enabled strategic leadership decision making.
• 🔸 ROLE: Managed FP&A, Finance Analytics, and Marketing, Technology & Product Finance for Egencia, the SaaS corporate travel division of Expedia. Led 4 direct and 20 indirect reports.
• 🔸 LEADERSHIP HIGHLIGHTS:
• ► Created a sophisticated team of experts spanning 3 continents that brought cutting-edge know-how to optimize performance.
• ► Launched a full suite of real-time predictive analytics tools that use machine learning and algorithm-based models in partnership with an India-based data analytics firm.
• ► After automating the forecast process, transferred valuable resources from manual processes to
• value-added activities and improved forecasting accuracy from 85% to 99%.
• ► Drove double-digit sales growth by overhauling sales force and marketing investments, leveraging data to estimate customer LTV and acquisition costs.
• 🔸 EXPERTISE LEVERAGED & STRENGTHENED:
• Global Team Building / SAAS (Software as a Service) / B2B / Strategic Alliances / Business Intelligence / Business Process Improvement / Financial Planning & Analysis / Business Automation / Cross-Cultural Communication Skills / Finance Leadership / Data Analytics / Change Management

Feb 2015 – Dec 2016 · 1 yr 10 mos

• 🔸IMPACT: ►Led organization to profitable performance through data strategies, preventing shutdown of operations. ► Built top-brass FP&A, Controllership, and Treasury teams that provided critical support to Sales, Marketing, Purchasing, and Manufacturing to achieve stretch targets.
• 🔸 ROLE: Senior finance leader of a $1B, 300-employee operation. Led 5 direct and 25 indirect reports.
• 🔸 LEADERSHIP HIGHLIGHTS:
• ► Built and developed an Accounting, Treasury, and FP&A team that ranked #1 in the region across KPIs.
• ► Led pricing and portfolio adjustments that contributed to a total performance turnaround. Phased out an unprofitable brand, launched 5 new products in less than one year and executed the necessary shutdown of unprofitable operations.
• ► Bridged the gap between the Supply Chain and the Sales functions to ensure new orders matched real business requirements, leading to a reduction in aged inventory from 40% to 5%.
• ► Led highly successful negotiations with key suppliers that led to significant bottom-line impact.
• ► Coordinated reorganization initiatives that enabled the company to invest in a new team dedicated to selling premium products, which had a positive impact on EBIT margin.
• 🔸 EXPERTISE LEVERAGED & STRENGTHENED:
• Operational Excellence / Profit Maximization / Cross-Functional Collaboration / Restructuring / Business Intelligence / Cost Control / Team Building / Performance Management / Pricing Strategies / Portfolio Optimization

Jan 2014 – Jan 2015 · 1 yr

• 🔸IMPACT: ►Protected organization from 100% currency devaluation in Brazil and region. ►Fostered a performance culture within Purchasing Area. ►Built strong link between Finance and Operations.
• 🔸ROLE: Managed $10B P&L and 1K suppliers in 5 countries with 6 direct reports.
• 🔸 LEADERSHIP HIGHLIGHTS:
• ► Developed a financial model that aligned purchasing actions with real P&L impact. Enabled improved forecasting and fostered accountability and ownership of the bottom-line results.
• ► Generated multimillion-dollar savings by influencing and replacing suppliers, which led to no cost inflation in 2015.
• 🔸 EXPERTISE LEVERAGED & HONED:
• Performance & Accountability Cultures / Cost Control / Supplier Management / Crisis Management / Finance Innovation / Business Process Improvement / P&L Management / Team Leadership

Dec 2012 – Dec 2013 · 1 yr

• 🔸 IMPACT: ► Stabilized the region during a severe economic crisis. ► Developed a strong funding and dividend plan to ensure realization of corporate strategy. ► Improved cash flow and working capital management.
• 🔸 ROLE: Led capital markets, risk management, and financing operations for GM South America with 6 direct reports.
• 🔸 LEADERSHIP HIGHLIGHTS:
• ► Developed a highly regarded trainee rotational program by partnering with the leading business schools in Brazil as a source of talent. GM South America earned a prominent place on the corporate map in terms of talent strategy, and the program was later rolled out in the US.
• ► Earned companywide recognition with the “GM do Brasil” Presidential Award and GM Corporation Transformers Award for playing a key role in the execution of a leaseback transaction in Brazil that had a significant impact on the Q4 2015 results.
• 🔸 EXPERTISE LEVERAGED & HONED:
• Talent Acquisition / Strategic Partnerships / Team Building / Cash Management / Working Capital Management / Corporate Finance / Capital Markets / Risk Management / Team Leadership / People Development

Apr 2012 – Dec 2012 · 8 mos

• 🔸 IMPACT: ► Centralized 7 key treasury functions into a modern, shared services center. ►Delivered game-changing cost savings and shareholder value to the company.
• 🔸 ROLE: Charged with leading consolidation and change management of treasury operations, leading 3 direct reports.
• 🔸 LEADERSHIP HIGHLIGHTS:
• ► Designed the target operating model for the centralized GM Treasury function.
• ► Overhauled a treasury management system that performed more than five million transactions monthly with over $40B in notional value.
• 🔸 EXPERTISE LEVERAGED & HONED:
• Organizational Design / Transformation Leadership / Operating Model Design / Restructuring / Change Management / Treasury Operations / Team Leadership

Jun 2009 – Mar 2012 · 2 yrs 9 mos

• 🔸 IMPACT: ► Enhanced cash visibility and forecasting accuracy following 2009 bankruptcy.
• 🔸 ROLE: Recruited through Treasury Rotational Program to support Capital Planning and Auto Finance.
• 🔸 LEADERSHIP HIGHLIGHTS:
• ► Revamped the supplier payment terms that reduced capital requirements and prevented dramatic changes in cash flow.
• ► Formed part of the IPO team that created an FP&A model that formed the basis of strategic negotiations with banks and IPO subscribers.
• ► Developed a mutually beneficial partnership with Wells Fargo for the retail subvention financing that led to savings of up to $400M per year.
• 🔸 EXPERTISE LEVERAGED & HONED:
• Cash Flow Management / Financial Modelling / Mergers & Acquisitions (M&A) / Strategic Partnerships / Cost Cutting / Performance Turnarounds / IPO / Strategic Negotiation / Post-M&A Integration / Cross-Cultural Communication

Aug 2006 – Aug 2007 · 1 yr · Santo Domingo, Dominican Republic

• 🔸 IMPACT: ► Built a 150-employee operation. ►Developed Finance & Administration departments from scratch including FP&A, Accounting, Controllership, Treasury, HR, and Purchasing.
• 🔸 LEADERSHIP HIGHLIGHTS:
• ► Orchestrated a critical $20M printing press acquisition that enabled full control over printing operations.
• ► Fostered an environment of teamwork and collaboration by bringing teams together to share expertise and provide support with a direct impact on the organization’s performance.
• 🔸 EXPERTISE LEVERAGED & HONED:
• Investment Strategies / Cross-Functional Collaboration / New Business Launch / Operating Model Development / Financial Planning & Analysis / Treasury Operations / Accounting Operations / Controllership

Jan 2005 – Jul 2006 · 1 yr 6 mos · Santo Domingo, Dominican Republic

• 🔸 IMPACT: ►Supported President and Board of Directors in new business development to drive profitable growth.
• 🔸 LEADERSHIP HIGHLIGHTS:
• ► Secured $250M in bonds by developing a business plan for the valuation of the Cap Cana real estate project. Enabled funding of new investments.
• ► Paved the way for $1B in real estate investments by developing a solid business strategy for a 6M square meter real estate project at the popular beach of Playa Rincon.
• ► Developed the business case for a new mass media company. Promoted to launch and build it as the Finance and Administration Director.
• 🔸 EXPERTISE LEVERAGED & HONED:
• Capital Raising / Strategic Planning / Business Development / Board Interactions / Business Strategy Development / Business Modelling

Jun 2002 – Dec 2004 · 2 yrs 6 mos · Girona, Spain

• 🔸 IMPACT: ► Actively managed launch of university business incubator’s research spinoffs. ►Transformed academic research into viable business models.
• 🔸 LEADERSHIP HIGHLIGHTS:
• ► Supported launch of 15+ companies, playing an active management role in 7 of them.
• ► Secured $3M in funding for the startups, which included private investment and government grants.
• ►Taught courses for the University of Girona’s first Master’s degree program in Entrepreneurship to postgraduate students and mentored ESADE students on their final projects.
• 🔸 EXPERTISE LEVERAGED & HONED:
• Startups / New Business Launch / Capital Raise / Thought Leadership / Training / Leadership