Sanjeev Pendharkar — CEO

For over 80 years, Vicco has been synonymous with 'guaranteed quality', drawing upon the time-honoured wisdom of Ayurveda to craft products that have left an indelible mark in our customer's life. From humble beginnings, our business strategies and mass appeal have helped Vicco blossom into a trusted household name, reminding every generation of the enduring power of Ayurveda. My journey with VICCO is a reflection of this very spirit. Since my early years, I have been witness to the unwavering commitment of my closely-knit family towards our business. Thus, I got the entrepreneurial DNA in inheritance, and taking up the family business was very customary and something that I was craving to be a part of. In 1986, I was handed over the baton and since then it has been an honour to guide this heritage brand, not just through market success, but towards a future where ayurvedic wellness becomes accessible to all. At VICCO, we always strive for a purpose that extends far beyond mere monetary gains. Its true currency lies in the authenticity it exudes and the innovative strides it takes in personal care. Beyond boardrooms and balance sheets, my life revolves around sharing my knowledge of entrepreneurship and the power of Ayurveda. Throughout my journey in making VICCO a global leader in personal care, I've had the privilege of being a chief guest and guest of honor at numerous events. You'll find me on the speaker's dias whether it's addressing industry titans, captivating audiences at conferences, or inspiring a pack of young minds to take up entrepreneurship. When I'm not curating business strategies or speaking on the dias, you'll often find me in the deep depths of a stack of books. Of the lot the one that has had a profound impact on me is "The 7 Habits of Highly Effective People" by Stephen R. Covey. So, join us in the ongoing tale of VICCO, where our story is still unfolding, and the best is yet to come.

Stackforce AI infers this person is a leader in Ayurvedic Consumer Goods with a focus on brand management and market expansion.

Location: Mumbai, Maharashtra, India

Experience: 40 yrs 1 mo