Sep 2025 – Present · 7 mos · Leeds, England, United Kingdom · On-site

• I’m proud to be a co-owner and strategic partner in a business that’s shaking up the vehicle tracking industry.
• We provide professional-grade, plug-and-play vehicle trackers for tradespeople, fleets, and business owners who are tired of poor service and clunky software. Our mission is simple: make managing vehicles easy, reliable, and stress-free - without the hidden costs or frustrating support that’s become too common in this industry.
• My involvement focuses on business strategy, sales, and building partnerships. I help shape the growth plan, lead commercial efforts, and ensure we’re delivering a standout service that puts transparency and control back in the hands of business owners.
• Why Parallel Asset Management?
• Simple, powerful software that works the way you want it to.
• No dodgy install fees, no dodgy contracts - just quality, affordable tracking.
• Real human service. When you need support, we actually answer.
• We’re early, but we’re growing fast - backed by a proven team with experience scaling service-led businesses.
• If you run a fleet or manage work vehicles and want proper visibility, give us a shout.

Mar 2023 – Present · 3 yrs 1 mo · Leeds, England, United Kingdom · Remote

• At Parallel Partnerships, we help ambitious B2B businesses scale faster through premium outsourced appointment setting and SDR support.
• We work as an extension of your team - helping you generate more qualified sales opportunities, increase sat meetings, and build a stronger pipeline without the time, cost and operational headache of growing an internal sales function too quickly.
• What makes us different is the way we combine people, process and transparency.
• Alongside our Leeds-based team, clients get access to strong data, better tools and a full live dashboard where they can view bookings, run reports and listen back to calls. That means more visibility, more accountability and far more transparency than most outsourced providers offer.
• We are built for businesses that already understand the sales process, value quality, and have the budget to invest properly in growth.
• In just 3 years, we have grown to just under 70 staff, scaled the business organically, and won Telemarketing Company of the Year - all while staying focused on delivering a service that feels commercially sharp, transparent and genuinely useful to our clients.
• If your business wants to scale faster, generate more qualified meetings, and work with an outsourced team that feels like a genuine extension of your own, let’s talk.
• Message me on LinkedIn or book a call to see how we can help

Oct 2022 – Mar 2023 · 5 mos

• Run a team of 40+ experienced Business to Business sales agents.
• Consistently motivating and ensuring that the team hits their targets.
• Recruit for my entire department whilst training new starters.
• Set up a team leader structure below myself to help with the running of the department.
• Set department goals and individual goals whilst monitoring to ensure these are hit

Apr 2022 – Mar 2023 · 11 mos

• Responsible for generating and driving the new business development of clients for the company.
• Complete the full sale from start to finish. Find the companies, contact the companies, meet with the contacts and close the partnership.
• Consistently dealing with high level c-suite decision makers from startups to large FTSE 500 organisations.
• Oversee a team of two business development managers and assist with their day to day operations.
• As a Director of the organisation I have been heavily involved in strategic and operational changes of the company as well as changes in business growth plans

Oct 2020 – Mar 2023 · 2 yrs 5 mos

Aug 2019 – Mar 2023 · 3 yrs 7 mos

• RESPONSIBILITIES
• 1.1 Meeting clients or account handlers to discuss the business objectives and requirements of the job.
• 1.2 Interpreting the clients’ business needs and developing a concept to suit their purpose.
• 1.3 Estimating time taken to complete work and providing quotes for clients.
• 1.4 Developing design briefs by gathering information and data through research.
• 1.5 Thinking creatively to produce new ideas and concepts.
• 1.6 Using innovation to redefine a design brief within the constraints of cost and time.
• 1.7 Presenting finalised ideas and concepts to clients or account handlers.
• 1.8 Working with a wide range of media, including photography and other packages.
• 1.9 Contributing ideas and design artwork to the overall brief.
• 1.10 Keeping abreast of developments in IT, particularly design programmes such as are required.
• 1.11 Working as part of a team with printers, copywriters, photographers, other designers, account executives, web developers and marketing specialists.
• 1.12 To contribute to the new business process according to need and available resource including pitching and presenting.
• 2 CLIENT RELATIONSHIPS
• 2.1 To establish and maintain strong client relationships at the appropriate level where necessary.
• 2.2 To ensure effective working relationships between A Marketing Vocation and client company personnel.
• 3 OTHER
• 3.1 To enhance and improve the reputation of the agency in the marketplace.
• 3.2 To manage wider agency resources and identify additional needs to ensure clients’ satisfaction/delight.
• 3.3 To contribute actively to the development of the clients’ marketing strategy.

Oct 2018 – Mar 2023 · 4 yrs 5 mos

Aug 2017 – Aug 2018 · 1 yr · Harrogate, England, United Kingdom

• JudgeService Research Ltd is the UK’s number one provider of online car dealer reviews and testimonials supplying the leading names in the automotive industry as well as reviewing other business'
• With over 25 years'​ automotive experience we ask the right questions to understand the key elements of the customers’ dealership experience and feed this back to support sales and marketing. By taking feedback from all your customers we get a balanced view of the industry and identify opportunities to improve.
• With this experience we have been able to open other avenues in other business areas ranging from florists to hairdressers,
• JudgeService also:
• enables an increase in search engine traffic,
• builds online credibility and trust from the first impression,
• increases online conversion rates,
• increases click through rates in paid advertising i.e. PPC, AdWord Campaigns and content for SEO