Pallavi Aggarwal

Digital Marketing Specialist

Delhi, India7 yrs 8 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Over 6 years of experience in content management.
  • Led high-performing content teams for major brands.
  • Collaborated with Indian Government Ministries on content initiatives.
Stackforce AI infers this person is a Content Strategy and Social Media Management expert in the Education and Public Sector industries.

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Skills

Core Skills

Social Media ManagementContent StrategyContent ManagementAccount ManagementDigital MarketingContent DevelopmentEditingWeb Content Writing

Other Skills

Team ManagementCampaign ExecutionAnalytics TrackingCampaign PlanningEmail MarketingProofreadingStrategyCommunicationWritingMedia StrategySocial Media MarketingAIInstagram MarketingMarketing StrategyLinkedIn optimization

About

Experienced Content Professional | Content Strategy | Copywriting | Social Media Management As a postgraduate in English Literature with over 6 years of experience in content creation and management, I have honed my skills in delivering impactful messaging across various platforms. With a proven track record of leading and managing high-performing content teams, I bring a strong understanding of content strategy and its role in driving business objectives. Throughout my career, I have successfully collaborated with major corporate brands, crafting compelling narratives and engaging content that resonates with target audiences. From developing comprehensive content plans to executing creative campaigns, my expertise lies in content management, copywriting, and social media management. One of the highlights of my journey has been working closely with esteemed Indian Government Ministries, contributing to their content initiatives. This exposure has not only provided me with valuable insights into the workings of the public sector but has also enhanced my ability to adapt to diverse content requirements. With a passion for creating meaningful connections through words, I thrive in dynamic environments that challenge me to think strategically and push creative boundaries. I am known for my strong leadership skills, having successfully guided and mentored newcomers in the content field, helping them navigate the intricacies of content creation and management. I am eager to leverage my expertise, strong communication skills, and passion for content to drive results and contribute to an organization's success. Let's connect and explore opportunities to create impactful content experiences together.

Experience

Anj creations pvt ltd

Social Media Manager

Apr 2024Present · 2 yrs

  • Leading end-to-end social media for Amity University (Noida, Kolkata, Mohali, Patna, Ranchi)
  • Managing campaign execution for clients like Ministry of Ports, Shipping, and Waterways, RITES Ltd, Income Tax Department of India, Ministry of Ayush, CyberDost, EESL, Northern Railways, and Directorate of Indian Army Veterans (Half Marathon)
  • Overseeing a team of content writers, designers, and video editors for consistent brand delivery
  • Creating platform-specific content strategies across Instagram, Facebook, Twitter, LinkedIn, and YouTube
  • Tracking analytics and delivering performance-driven reports and optimizations
Social Media ManagementContent StrategyTeam ManagementCampaign ExecutionAnalytics Tracking

Centum advertising pvt. ltd.

Social Media Manager

Oct 2022Jan 2024 · 1 yr 3 mos

  • Deployed at Nehru Yuva Kendra Sangathan (Ministry of Youth Affairs and Sports) and the Department of Financial Services (Ministry of Finance), respectively.
  • Led a team of 5–6 members, including writers, social media executives, designers, and video editors
  • Handled end-to-end social media management for both government bodies
  • Developed and executed content strategies and monthly calendars
  • Oversaw campaign planning, execution, and performance tracking
  • Coordinated closely with ministry officials to ensure accurate and timely communication
Social Media ManagementContent StrategyTeam ManagementCampaign Planning

India news communications ltd

Group Head- Digital Content & Strategy

Jan 2022Sep 2022 · 8 mos

  • Managing and leading a team of in-house and freelance writers. Helping the writers to understand the tone of clients' requirements and deliver content aligned with the same. Managing client accounts and providing SPOC support.
Content ManagementAccount ManagementTeam Management

Sharda university

Marketing Content Specialist

Mar 2021Dec 2021 · 9 mos

  • In charge of all marketing content for Sharda University and its sister companies. Managing content and social media interns. Curating social media copy, captions, banner ads, website content, blogs, emailers, and SMS for the company.
Content ManagementDigital MarketingEmail Marketing

Growthtrack info tech private limited

Content Developer

Oct 2019Mar 2021 · 1 yr 5 mos · Noida, Uttar Pradesh, India

  • Editing and proofreading in-house articles. Coordinating with the content team and supervising them. Writing on-page and off-page blogs for respective clients. Managing Copywriting and forums for a few clients.
Content DevelopmentEditingProofreading

Youth4work

Public Relations Executive

Mar 2018Oct 2019 · 1 yr 7 mos

  • Managed a team of 12-15 interns and curated around 1000 youtube videos for the company's channel. Managing and supervising the content team. Managing forums for the company profile.
Web Content WritingTeam Management

Examformula

Content Writer

Oct 2017Mar 2018 · 5 mos

Web Content Writing

Education

Delhi University

Bachelor's of Arts — English Language and Literature/Letters

Jan 2012Jan 2015

Panjab University

Master of Arts - MA — English Language and Literature/Letters

Apr 2015May 2017

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