Mohita Nagpal (she/her)

CEO

Bengaluru, Karnataka, India15 yrs 2 mos experience

Key Highlights

12 years of experience in B2B SaaS marketing leadership.
Scaled revenue 8x at Hiver during early growth stages.
Expert in building content-driven inbound marketing engines.

Stackforce AI infers this person is a B2B SaaS marketing leader with expertise in growth strategies and demand generation.

Contact

Skills

Core Skills

Growth StrategiesDemand GenerationRevenue GenerationMarketing AnalyticsContent MarketingPublic Relations

Other Skills

Account Based MarketingBrand BuildingBudget ManagementB2B Marketing StrategyStrategyTeam BuildingProduct MarketingBusiness StrategyMarketing StrategyCustomer AcquisitionLeadershipInbound Lead GenerationInternational MarketingAnalytical SkillsHubSpot

About

Data-driven B2B SaaS marketing leader with over 12 years of experience in growth-stage product companies. Strong focus on #Acquisition and #Revenue Generation. Have built content-driven inbound engines to fuel Sales-Marketing funnel. Believes all marketing is ultimately for humans and B2B should not be an excuse for being boring. Yes, you can be number-driven and creative at the same time. Focus areas: Leadership | Coaching | Strategy | Inbound Marketing | Content Marketing I Demand Generation I Acquisition | Growth | Brand Building

Experience

15 yrs 2 mos

Total Experience

1 yr 9 mos

Average Tenure

1 yr

Current Experience

Sprinto

Vice President Marketing

Apr 2025 – Present · 1 yr · India · Remote

Borneo

Head of Marketing

Nov 2024 – Mar 2025 · 4 mos · Bengaluru, Karnataka, India · On-site

Got acquired by Atlassian. Didn't make any money.

Facets.cloud

Head of Marketing, Founding Member

Dec 2022 – Jun 2024 · 1 yr 6 mos · Bengaluru, Karnataka, India · Hybrid

Took Facets 0-1 with Enterprise motion primarily on the back of Outbound coupled with Thought Leadership.

Growth StrategiesAccount Based MarketingBrand BuildingDemand GenerationBudget ManagementB2B Marketing Strategy+5

Hiver

Vice President Marketing

Aug 2018 – Apr 2022 · 3 yrs 8 mos · Bengaluru, Karnataka, India · On-site

0-10 journey. Joined as the 30th employee Pre-Series A. Scaled revenue 8x. Built the marketing function to a 20 member team. Detailed journey here: https://medium.com/@mohitanagpal/the-marketing-decisions-that-helped-hiver-5x-its-growth-4a2f75dc6b24

Growth StrategiesBrand BuildingDemand GenerationBudget ManagementMarketing StrategyCustomer Acquisition+7

Belong.co

Demand Generation Manager

May 2017 – Jun 2018 · 1 yr 1 mo · Bangalore

Creating Demand through Account Based Marketing model
Worked closely with Sales to engage and nurture Marketing Qualified Accounts
Created blogs and data-driven stories to engage contacts within MQAs
Ran webinars and events, and leveraged PR to get a foot into high value accounts
Managed all paid channels (primarily Linkedin) to acquire new leads

Growth StrategiesDemand GenerationMarketing AnalyticsStrategyCustomer AcquisitionHubSpot+1

Wingify

3 roles

Customer Marketing Manager @ VWO

Oct 2016 – Apr 2017 · 6 mos · Greater Delhi Area

Activating new users, identifying inactive users and engaging them through different marketing channels
Worked with Customer Success team to devise strategies for combating revenue churn
Identified and ran campaigns for upsell opportunities and increasing MRR

Customer Journey MappingInternational Marketing

Digital Marketing Manager (PR, Events & PPC)

Promoted

Oct 2014 – Sep 2016 · 1 yr 11 mos · Greater Delhi Area

PR
Kickstarted VWO's PR program for the US
Secured coverage in Tech Crunch, VentureBeat and other leading tech publications
Handled PR calendar for India. Secured coverage in ET, Hindu Business Line and other national dailies
Wrote a Quora answer with over 70k views
Events
Kickstarted Events for VWO
End-to-end funnel ownership of Events in US, Australia, Estonia, Netherlands and London
Handled branding, messaging and pitch for events like Conversion Conference, EyeForTravel, eTail, Online Retailer, IRCE, Shop.org, among others.
Captured over 200 high-quality enterprise leads at EyeforTravel through an online quiz.
PPC
Managed Adwords
Worked with design and development to create high-converting landing pages

E-commerce OptimizationDemand GenerationMarketing AnalyticsOnline Lead GenerationGoogle AdwordsInbound Lead Generation+1

Content Marketing Specialist @ VWO

Oct 2013 – Sep 2014 · 11 mos · Greater Delhi Area

Content Marketing
Created TOFU blog posts and ebooks with highest ever page views (even now) (https://vwo.com/blog/author/mohitanagpal/)
Managed Content Calendar
Conducted Buyer Persona research
Increased newsletter subscription by 20%
Created Case Studies to fuel BOFU demand
Researched and authored VWO's first ever eCommerce report on Shopping Cart Abandonment.
Got the research published in Hubspot, Kissmetrics etc
Guest posted for Startup Bros, Search Engine People etc.
Influencer reachout for content amplification
Email Marketing
Was part of the initial marketing team that set up Marketing Automation (Hubspot)
Created onboarding campaigns and workflows for free trial users.
Engagement campaigns for inactive users.
Email nurturing drip campaigns for leads to convert to free trials.
Conversion Optimization
Created high-converting landing pages. (>50% conversion rate)
Conducting research and A/B tests for improved results
Optimizing website to increase conversions

Content StrategyPublic RelationsContent MarketingEvent Marketing StrategySocial MediaA/B testing

Hindustan times

Senior Copy Editor

Mar 2012 – Oct 2013 · 1 yr 7 mos · New Delhi

Led the Delhi Editorial Desk
Edited and rewrote news stories
Conceptualising and designing pages in InDesign and QuarkXpress.

Indo-asian news service

Sub Editor and Feature Writer

Jun 2010 – Feb 2012 · 1 yr 8 mos · New Delhi · On-site

Worked at the National Desk. Edited political, defence, crime and civic news stories
Covered events and press conferences
Wrote human interest stories and feature articles

Cyber media india ltd

Analyst

Jan 2008 – Jan 2009 · 1 yr · Gurugram, Haryana, India

DARE was a magazine for entrepreneurs
My work involved identifying up-and-coming business opportunities and writing long-form articles about them
Interviewing business consultants and entrepreneurs