Aaron Lais

CEO

Minneapolis, Minnesota, United States20 yrs 10 mos experience
Highly Stable

Key Highlights

  • 21 years of leadership and strategic planning expertise.
  • Proven track record in organizational transformation.
  • Recognized for inclusive and results-oriented leadership.
Stackforce AI infers this person is a Retail Strategy Leader with extensive experience in organizational transformation and cross-functional team leadership.

Contact

Skills

Core Skills

People LeadershipFinancial LeadershipStrategic LeadershipCross-functional Team LeadershipStrategic PlanningResults OrientationE-commerceDigital StrategyBusiness StrategyData AnalyticsOrganizational TransformationFinancial AcumenSupply Chain Management

Other Skills

Communication & InfluenceAssortment StrategiesPricing StrategyCross-functional CollaborationsSupplier NegotiationSupplier Relationship ManagementInternational BusinessInventory ManagementTeam LeadershipBusiness AnalyticsRetailMerchandisingMerchandise PlanningForecastingBusiness Analysis

About

I am an accomplished leader with twenty-one years of deep expertise in leadership, strategic planning, and organizational transformation. I have proven ability to lead large, cross-functional teams and deliver enterprise-wide initiatives that drive sustainable growth and operational excellence. I have been recognized for inclusive and results-oriented leadership, talent development, and the ability to align strategy, systems, and people to achieve measurable outcomes. I am adept at navigating complexity, fostering innovation, and translating long-term vision into actionable, high-impact business results.

Experience

20 yrs 10 mos
Total Experience
20 yrs 8 mos
Average Tenure
2 mos
Current Experience

Jlb

Sr Director Sales

Feb 2026Present · 2 mos

Target

10 roles

Director, Merchandise Financial Planning - Adult Beverages

May 2024Oct 2025 · 1 yr 5 mos

  • Led P&L strategy for a highly complex business by translating the vision into actionable business results.
  • Led a team of Planners and a large cross functional team where I invested in their talent and career development, emphasizing balanced skillsets and inclusive leadership.
  • As a leader in a business whose financial performance was declining, I created clarity and alignment with senior leadership on expected outcomes, developed strategy and roadmap on how to improve, and implemented the foundation necessary to do so.
  • Revamped team culture by creating an environment people wanted to be a part of, investing heavily in coaching and developing others, improving processes and collaboration, and setting clearer expectations.
  • As leader of Food & Beverage’s Planning Council and champion of the Enterprise Planning Council, guided activities to improve team member connection, culture, and personal and career development.
People leadershipFinancial LeadershipOrganizational TransformationStrategic LeadershipCommunication & InfluenceAssortment Strategies+1

Director, Merchandise Financial Planning - Meat/Seafood, Bakery, Deli, Starbucks, and Cafe

Promoted

Jun 2019Apr 2024 · 4 yrs 10 mos

  • Led P&L strategy for a highly complex business by translating the vision into actionable business results.
  • Led a team of Planners and a large cross functional team where I invested in their talent and career development, emphasizing balanced skillsets and inclusive leadership.
  • Led multiple projects for our Owned Brand businesses where I integrated siloed functions and drove alignment on key priorities to deliver shared goals.
  • Led the enterprise’s Multi-Year Strategic Planning workstream to build cross-functional collaboration and future capability development.
People leadershipCommunication & InfluenceFinancial LeadershipStrategic LeadershipCross-functional Team LeadershipAssortment Strategies+1

Senior Merchandise Planner - Sporting Goods

Feb 2017Jun 2019 · 2 yrs 4 mos

  • Demonstrated influence and leadership through a significant organization restructure where I problem-solved for process and role clarity gaps, facilitated transparent and solution-oriented feedback in Planning councils, and demonstrated a positive and perseverant attitude.
  • Delivered +14% sales growth and an 11% profit increase on flat inventory investments during my time in role through strategic collaboration, influence, and investment prioritization.
  • Led the aggressive pursuit of sales and market share opportunities from distressed retailers, securing assets and investments that led to a 68% sales growth and 712bp market share gains.
  • Led a division-wide digital profit initiative, improving our digital platform’s profit by 380bp through education and margin optimization.
Strategic PlanningCross-functional CollaborationsResults OrientationFinancial AcumenCommunication & InfluenceAssortment Strategies

Target.com Senior Buyer - Sporting Goods

Feb 2016Jan 2017 · 11 mos

  • Developed strong digital acumen and the role it can play in driving the enterprise business, educating leaders and peers in the stores channel to help narrow the knowledge deficit.
  • Drove double-digit sales growth while maintaining profit in highly seasonal, broad-assortment categories.
  • Created cross-channel lifecycle management strategies to improve product alignment and execution.
E-CommerceCommunication & InfluenceDigital StrategyResults OrientationFinancial AcumenAssortment Strategies+4

Merchandising Strategy & Insights Leader

Jul 2013Jan 2016 · 2 yrs 6 mos

  • Delivered strategic insights by analyzing consumer, competitive, and market trends to inform executive decision-making.
  • Led Merchandising through category portfolio assessment, redeploying assets to better align with Guests’ needs and Target’s priorities.
  • Led cross-functional initiatives including distressed retailer diagnostics, store innovation, and seasonal business insights.
  • Facilitated strategy sessions with senior leadership to align priorities that balance guest experience and financial growth.
Communication & InfluenceBusiness StrategyData AnalyticsCross-functional Team LeadershipAssortment Strategies

Merchandise Strategy - Target Canada

Promoted

Jun 2011Jun 2013 · 2 yrs

  • Thrived in highly ambiguous, complex, and broadly scoped role where I helped build the Merchandising infrastructure for Target Canada
  • Developed strategies and processes for assortment, space planning, and reporting to support new market operations.
  • Trained and mentored hundreds of team members across all levels to establish Target’s collaborative culture at our Canada HQ.
Business StrategyOrganizational TransformationInternational BusinessCommunication & InfluenceCross-functional Team Leadership

Senior Buyer - School and Office Supplies

Oct 2009May 2011 · 1 yr 7 mos

  • Managed a $280M category portfolio, delivering +5% comp in everyday business and +7% in Back To School season.
  • Worked closely with a wide base of supplier partners, developing expertise on supplier partnerships and negotiations.
  • Launched School & Office’s first Owned Brand assortment, improving profitability and brand strength.
  • Served on Target’s inaugural Buyer Committee to enhance engagement and development.
Business StrategyFinancial AcumenSupplier Relationship ManagementSupplier NegotiationCross-functional Team LeadershipAssortment Strategies+1

Senior Inventory Manager - Produce

Promoted

May 2007Sep 2009 · 2 yrs 4 mos

  • Led team through the launch of Target’s first Food Distribution Centers, establishing operational roadmaps and metrics.
  • Built new operating models and roles to support perishable inventory environments.
  • Partnered cross-functionally to implement forecasting and replenishment capabilities of perishable inventory.
People leadershipInventory ManagementSupply Chain ManagementOrganizational Transformation

MP Operations - Forecast Expert

Jun 2006Apr 2007 · 10 mos

Merchandise Planning Business Analyst - Women's Hosiery & Women's Performance

Jun 2004May 2006 · 1 yr 11 mos

Education

Saint John's University

Bachelor of Arts (BA)

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