Jan 2024 – Sep 2025 · 1 yr 8 mos · Vancouver, British Columbia, Canada · Hybrid

• Crafting high-impact paid ad strategies for clients, of varying budgets (from 3k/month to 150k/month) optimizing for maximum ROI and brand visibility.
• Leading client onboarding processes within the performance marketing department.
• Monitoring and optimizing ad performance on a daily basis, leveraging data-driven insights to drive continuous improvement.
• Curating the creation of highly relevant, easy-to-navigate landing pages that ensure a smooth conversion process for potentially interested users into leads.
• Conducting comprehensive competitor analyses to inform strategic decisions and maintain competitive advantage.
• Achieving cost-effective growth for clients with YouTube channels, acquiring subscribers at rates as low as $0.50 per subscriber.
• Crafting high-quality ad copy and landing page content, driving conversions and brand resonance.
• Facilitating discovery interviews with clients to extract key insights and align marketing strategies with business objectives.

Apr 2021 – Aug 2023 · 2 yrs 4 mos · Vancouver, British Columbia, Canada

• Managing high-complexity accounts with a monthly media spend of +$500k USD, by utilizing my expertise across Meta, Google, Bing and LinkedIn ads platforms.
• Managing and scaling projects with multiple teams. I used my project management and leadership skills to help train and guide junior employees.
• Rebuilding multiple Google/Meta accounts from the ground up using best practices.
• Leading testing of creatives, landing pages, and audiences on Google/Meta, identifying winning variations based on client KPIs and integrating them into the sustainable marketing strategy.
• Utilizing advanced analytical skills with tools like Google Sheets, Excel, Google Data Studio, Google Analytics, and others to extract insights and create customized marketing dashboards for efficient reporting and focus on key objectives and KPIs.
• Delivering comprehensive reporting on a weekly, bi-weekly, and monthly basis to clients, fully managing client communications.
• I have successfully worked with small businesses and Tier 1 companies.

Sep 2019 – Feb 2021 · 1 yr 5 mos · Greater Toronto Area, Canada

• Developed comprehensive 90-day digital marketing strategies including social media content plans, email marketing, media buying, and advertising.
• Drove high-quality B2B traffic by running paid ads across Meta, Google, LinkedIn, and Twitter. • • • • Monitored and analyzed campaign performance, aligning outcomes with the company's KPIs to provide insightful reports.
• Saved a client $15k by arranging high-quality photo and video shoots with freelance videographers, specifically tailored to the company's marketing objectives.
• Executed the email newsletter strategy via Mailchimp with an opening rate of 50%.
• Conducted thorough research on competitors and delivered comprehensive reports to management, incorporating the insights into our marketing strategies.
• Wrote content for social media posts, lead magnets, buyer's guides, emails, website and videos
• Designed a new product logo indistinguishable from the ones previously made by the designer in a third-party agency. Creating graphics (Photoshop, InDesign, Illustrator) for social media.
• Managed CRM (Microsoft Dynamics 365, SalesForce).
• Update the website with the help of HTML visual editor.
• Promoted events.

Oct 2018 – Mar 2019 · 5 mos · Greater Toronto Area, Canada

• I managed Opera Revue's online presence on behalf of Lion Media, York University student digital agency. As a project manager, I lead the team of 3 copywriters and 1 designer, created proposals and work-back schedules, and held team members accountable.
• As a content creator and a digital strategist, I:
• Developed and implemented a digital marketing strategy for the musical collective "Opera Revue"
• Designed 10+ Facebook and Instagram ad sets from scratch, then tested and ran them. Thanks to these Facebook ads, at the following show, Opera Revue performed to a full house
• Set up a Facebook page, so Opera Revue's fans can keep track of their shows. Took care of photo & video content for Opera Revue's Facebook page and website

Jun 2018 – Dec 2018 · 6 mos · Greater Toronto Area, Canada

• Wrote and implemented multiple content strategies for DE LOVÉT Facebook and Instagram profiles that created a new, fresh look for the company.
• Developed a concept for the fashion blog and found a niche fashion blogger who fit the project perfectly.
• Curated 2 photoshoots in collaboration with local models & photographers, took pictures at trade shows in Toronto and Ottawa, and put together an elegant Instagram feed with a $0 budget.
• This helped my client to both save money and do a full re-branding.
• Tested and ran 10+ Facebook and Instagram ad sets.

Jun 2017 – Aug 2017 · 2 mos · Brampton

• Raised funds for CAMH Hospital.
• Made meaningful connections with donors.
• Found ~40 donors found in 8 weeks.
• Stayed friendly and positive under any circumstances.
• Worked full days 6/7.
• Closed deals over the phone.

Nov 2013 – Oct 2014 · 11 mos · Astana, Kazakhstan

• Generated content for clients' websites, resulting in satisfied clients.
• Picked, drafted and edited information, including articles, feature stories, advertisements and public surveys, so all websites I curated were constantly up to date and well moderated.

Feb 2013 – May 2013 · 3 mos · Almaty, Kazakhstan

• I crafted unique and informative business interviews, written in an accessible conversational manner for a general audience. This included learning about the subject in a limited time, preparing appropriate questions, transcribing records, and writing materials for the website.
• My best interview was conducted with Jeff Hoffman, entrepreneur (Priceline.com, uBid.com) and worldwide motivational speaker.

Jan 2012 – Jan 2014 · 2 yrs · Almaty, Kazakhstan

• "KIMEP PIE" is also the title of the free student magazine that our club produced. It included original content, high quality photoshoots, advertisements etc. As a guest editor, I:
• Edited KIMEP PIE 15th issue.
• Brainstormed with the team.
• Found a concept for the issue.
• Set deadlines for journalists.
• Edited the entire issue.
• Helped design the issue.