Kevin Nichols

Digital Marketing Specialist

Bay Shore, New York, United States4 yrs 6 mos experience

AI Enabled

Key Highlights

Doubled ROAS from 2.17x to 4.02x.
Expanded dealer network by 9% through strategic funnels.
Passionate about blending creativity with data-driven marketing.

Stackforce AI infers this person is a MarTech expert with a strong focus on digital marketing and brand strategy.

Contact

Skills

Core Skills

Digital MarketingBrand StrategyMarketing OperationsBusiness DevelopmentSales And Marketing

Other Skills

Account ManagementAdobe PhotoshopAdvertisingAdvertising StrategyArtificial Intelligence (AI)Attention to DetailB2C MarketingBrand StorytellingBrandingBriefsBudget ManagementBusiness-to-Business (B2B)CampaignsCommunicationConcept Development

About

As Marketing Manager at SpoilerKing, I lead strategy, creative direction, and performance-driven campaigns that elevate brand visibility and engagement. I design and execute marketing initiatives across both digital and traditional channels, leveraging data analytics to fine-tune messaging, optimize content, and maximize ROI. Collaborating with cross-functional teams, I ensure every campaign blends creativity with measurable results. Currently pursuing my MBA in Marketing at Hofstra University, I’m expanding my expertise in analytics and strategic brand management. I’m passionate about connecting creativity with data to craft impactful campaigns that not only resonate with audiences but also deliver meaningful, measurable growth.

Experience

Spoilerking

Digital Brand Manager

Jun 2024 – Present · 1 yr 9 mos · Amityville, New York, United States · On-site

At Huang Enterprises, I run the marketing playbook for two very different brands — SpoilerKing.com (aftermarket aero) and Vantech USA (commercial racks). On paper, that means managing paid media, funnels, and creative. In practice, it means turning lean budgets into outsized results.
I’ve doubled ROAS (2.17x → 4.02x), cut CPC by 64%, and lifted CVR 34% by testing everything — UGC, carousels, reels, cinematic ads, even 3D renders — and scaling what works. I spearheaded the launch of Fender Fins, a new category for SpoilerKing, while building out B2B demand-gen funnels for Vantech that expanded the dealer network by 9%.
At the same time, I lead a three-person creative team, script and front our viral SNN video series (nearly 1,000 organic followers per drop), and keep campaigns aligned across TOFU–MOFU–BOFU strategies. Whether it’s DTC growth or B2B expansion, I know how to connect brand storytelling with performance metrics that actually move the needle.

Digital MarketingBrand StrategySales and MarketingSocial Media AnalyticsInfluencer MarketingPaid Media Advertising+25

Cervo design

2 roles

Marketing Generalist

Aug 2022 – Jun 2024 · 1 yr 10 mos · Stony Brook, New York, United States

At Cervo Design I was the marketing generalist for a high-end cabinetry and interiors company working on projects from Hamptons estates to Manhattan penthouses. I handled everything from branding and web to client presentations and sales collateral. I built campaigns that highlighted craftsmanship and exclusivity, helped the sales team win competitive bids, and expanded the pipeline of high-net-worth clients.
It was four years of being scrappy and hands-on. If something needed to be designed, pitched, or marketed, I figured it out and delivered. That foundation taught me how to balance creative with business impact, and it still shows in the way I work now.

Marketing Intern

May 2020 – Aug 2022 · 2 yrs 3 mos · Stony Brook, New York, United States

During my internship at Cervo Design I assisted the marketing team with a host of needs including; design, strategy, ad purchasing, content creation and more.

Digital MarketingCommunicationHigh Ticket SalesMarketingSocial Media AnalyticsSales Strategy+26

Yogibo llc

Sales Lead

Sep 2021 – Apr 2023 · 1 yr 7 mos · Smithtown, New York, United States · On-site

At Yogibo I got my first taste of brand marketing in a retail setting. I wasn’t just selling beanbags, I was learning how product presentation, in-store experience, and digital touchpoints shape how people connect with a brand. I supported sales, helped with local promotions, and saw first-hand how customer feedback loops into product positioning. It was my crash course in retail marketing and consumer psychology, and it gave me a foundation I still use today.

Sales and MarketingOrganization SkillsInterpersonal SkillsMicrosoft ProductsPublic SpeakingProblem Solving+4