Jun 2019 – Feb 2020 · 8 mos · Bengaluru, Karnataka, India

• Spearheaded the establishment of Zuari Farm Hub Business, implementing an Agri-Hub and Spoke retail model that combines physical retail with digital connectivity.
• http://www.zuari.in

Dec 2016 – Jun 2019 · 2 yrs 6 mos

• Spearheaded e-NAM (National Agriculture Market),one of the six priority programs of the Prime Minister’s Office (PMO), focused on digitizing and integrating Agricultural Produce Markets (APMCs) across India.
• Key Responsibilities: Led the strategy, development, automation, integration, and implementation of the platform across 1000 APMCs in 21 states and 3 Union Territories.
• Mentorship Roles:
• Nebulaa Innovations: Mentored a startup recognized by the Prime Minister’s Award and supported by Google India. Nebulaa’s MATT is a patented machine vision and AI-based agri-commodity assaying solution, and the world’s first AI-based assaying system to achieve 99% accuracy and repeatability for major agri-commodities in under 1 minute.
• http://www.nebulaa.in
• Logistiks.com: Mentoring the development of the most comprehensive logistics marketplace for road, rail, air, and marine sectors.

Aug 2014 – Dec 2016 · 2 yrs 4 mos

• Developed and executed business strategies for bulk fertilizers (Urea, DAP, MOP, Complexes, and Customized Fertilizers) to achieve both short- and long-term business goals. Managed the entire business value chain,successfully meeting top and bottom line targets for the Bulk Fertilizer SBU.

May 2011 – Aug 2014 · 3 yrs 3 mos

• Spearheaded sales and marketing operations for the bulk, specialty, and customized fertilizers business across 21 states, 5 zones, and 34 regions.
• Achievements: Led the company to achieve a top line of ₹5,269 crore (over USD 1 billion) with a profit after tax (PAT) of ₹137 crore for the year 2012-13.
• http://www.nagarjunafertilizers.com

Oct 2008 – May 2011 · 2 yrs 7 mos · New Delhi

• Retail operations management for a large network of over 850 stores, focusing on Fruits & Vegetables and processed food products across Delhi NCR and Safal Market in Bengaluru.
• Key achievements include scaling up operations, implementing cost efficiencies, and meeting revenue and profitability targets. Launched new business lines in Cash and Carry and FMCG distribution. Rebranded and revamped 125 stores in just 100 days.
• 2009-10: Achieved break-even point for the unit.
• 2010-11: Recorded the highest top-line revenue of Rs. 540 Cr since inception.
• 2010-11: Positive bottom-line with a PAT of Rs. 6.5 Cr.
• 2009-11: Increased FMCG range sales threefold from Rs. 7.6 Cr to Rs. 26.7 Cr.
• 2009-11: Achieved a CAGR of 9.8% for Safal Delhi business.
• http://www.motherdairy.com

Aug 2007 – Oct 2008 · 1 yr 2 mos · Delhi Area, India

• Managed the P&L for the Fruits & Vegetables (F&V) business across Delhi and NCR. Oversaw category planning, merchandising, and management.
• Established a robust F&V procurement network for stores in the region, achieving both top-line and bottom-line revenue targets. Enhanced overall category contribution.
• http://www.abfrl.com

Jul 2006 – Aug 2007 · 1 yr 1 mo · Ahmedabad, Gujarat, India

• Established the Fruit & Vegetable (F&V) supply chain in Gujarat. Developed relationships with key clients among F&V farmers in major growing regions. Ensured cost-efficient and high-quality sourcing of F&V to maintain a consistent supply to retail stores.
• http://www.relianceretail.com

Aug 1994 – Jun 2006 · 11 yrs 10 mos · Ahmedabad, Gujarat, India

• Managed key products including Urea, DAP, SSP, Micro Nutrients , Seeds, Pesticides, Bio-fertilizers, and Cattle Feed. Led the creation and expansion of a dealer network, along with channel and supply chain management. Liaised with various government agencies and designed and executed marketing activities.
• http://www.chambalfertilizers.

May 1993 – Jun 1994 · 1 yr 1 mo · Jaipur, Rajasthan, India · On-site

• Established marketing channel for agrochemicals in the state of Rajasthan.