Feb 2025 – Jan 2026 · 11 mos

Feb 2022 – Feb 2025 · 3 yrs

Feb 2020 – Feb 2022 · 2 yrs

Feb 2018 – Feb 2020 · 2 yrs

Jul 2015 – Jan 2018 · 2 yrs 6 mos

• Developed, managed and implemented annual strategic communications plans to elevate LifeWire’s brand, voice and visibility across web, email, social media, earned and paid media and events. Within two years, increased direct web traffic to lifewire.org by 13%; increased Facebook post engagement and post reach by 406% and 723%, respectively; increased email open rates and click-through-rates by 7 and 6 percentage points, respectively; and increased online donations by 121%.
• Project managed and executed LifeWire’s two annual fundraisers. Within two years, increased World of Hope Gala and Auction attendance and gross revenue by 22% and 14% respectively and increased Hope Starts Here Breakfast attendance and gross revenue by 50% and 18% respectively.
• Represented LifeWire as spokesperson and prepared internal leaders for reactive and proactive media engagement with local press outlets, including 425 Magazine, Bonneville Media Group, Hubbard Radio Seattle, KING 5, KOMO News Radio, Seattle Met Magazine, The Seattle Times, and Sound Publishing.
• Assisted in the development and communication of LifeWire’s partnerships with agencies across King County to elevate the concept and successes of the Housing First approach, including the Best Starts for Kids Youth and Family Homelessness Prevention Initiative, the King County Housing Authority and the Bill & Melinda Gates Foundation.
• Served on LifeWire's Leadership team, assisting in the development of the agency's Strategic Plan, providing input and recommendations on HR decisions and representing LifeWire at community events and meetings.

Mar 2014 – Jun 2015 · 1 yr 3 mos

• Presented to, trained and counseled a range of global health, public health and education clients on communications strategies to grow brand, voice and visibility among key audiences and influencers.
• Managed and coordinated day-to-day social media production for international humanitarian nutrition think tank, increasing followers on Twitter by more than 1,300 percent.
• Led and executed digital strategy for international nutrition think tank to engage influencers in the global health and nutrition space; expanded visibility among and engagement with 40% of key set of influencers within two months.
• Developed, pitched and placed commentary pieces for global health thought leaders in outlets including The Guardian, Humanosphere, USAID Impact blog and Chicago Council.
• Developed and presented live-tweeting training to global health client, providing key strategies and tools to engage with influencers both online and offline and increase visibility among target audiences.
• Constructed in-depth social media analytics reports using Topsy Pro and Sysomos, highlighting spikes and drops in engagement and providing strategic recommendations to further engagement across platforms.

Aug 2012 – Mar 2014 · 1 yr 7 mos

• Developed and managed multi-thousand and multi-million dollar budgets for more than 20 clients.
• Scheduled international travel for three senior-level managers—coordinating visa applications; booking airfare, hotel and rental cars; developing travel agendas; and coordinating expense reimbursements upon return.
• Developed media analyses for education and global health clients, analyzing coverage and providing recommendations for increasing visibility across digital and traditional media platforms.
• Researched and developed briefings and reports on maternal and child nutrition, global maternity leave policies, domestic tobacco use statistics and education issues.
• Developed and managed contracts and scopes of work for multiple clients.

Sep 2011 – Aug 2012 · 11 mos · Greater Seattle Area

• Developed Volunteer Services Department’s first cohesive, strategic marketing plan for the Volunteer Services department, with the launch of a monthly newsletter, blog and digital storytelling.
• Presented “Advocacy and Social Media: Taking it to the next level” workshop at the 22nd Annual Conference on Ending Homelessness in Washington State to 100+ attendees.
• Recruited, organized and mobilized 100+ volunteers for various YWCA events.

Sep 2011 – Aug 2012 · 11 mos · Greater Seattle Area

• Organized, filmed and created informational videos on several YWCA Health Access programs, including Women’s Health Outreach and BABES Network-YWCA; gaining national attention for the programs.
• Contributed to Health Access WordPress blog on topics such as: breast and cervical cancer, pre-natal and postpartum health information and women living with HIV/AIDS - (www.healthaccess-ywca.com).
• Co-coordinated, organized and performed outreach for, a “Pregnancy and Racism” event for 30 low-income mothers in the Healthy Birth Outcomes program, to provide information on perinatal and postpartum health resources.

Jun 2010 – Aug 2010 · 2 mos · Washington, DC

• Reconstructed website by updating daily news and important political announcements on local and global women’s issues.
• Attended numerous Capitol Hill briefings and hearings on issues such as: the recession’s impact on women; the epidemic of STD’s in the United States; and the effect of poverty and decreased wealth on women of color.
• Lobbied for the passage of the International Violence Against Women Act in front of Congressional Representatives.

Mar 2010 – May 2010 · 2 mos · London, UK