Brendan Cox

CEO

New York, New York, United States6 yrs 3 mos experience
Most Likely To Switch

Key Highlights

  • 3+ billion views driven across the internet.
  • Transformed brands into recognizable names.
  • Built successful influencer programs and campaigns.
Stackforce AI infers this person is a B2C digital marketing expert with a strong focus on social media and influencer strategies.

Contact

Skills

Core Skills

Digital MarketingMarketing StrategyStrategic PartnershipsCommunicationInfluencer MarketingContent MarketingSocial Media MarketingViral Marketing

Other Skills

Social MediaMarketingProduct MarketingSearch Engine Optimization (SEO)Direct to Consumer MarketingAffiliate MarketingDigital StrategyOnline MarketingInfluencer RelationsAutomationInstagram MarketingTiktok MarketingDigital MediaGraphic DesignEntrepreneurship

About

I'm Brendan. College dropout. VP of Organic Growth at Aura. Mentor to early-stage marketers. Advisor to brands that want to actually win through digital marketing. I've driven 3+ billion views across the internet in the last five years. Believe me, I wasn’t following any playbook…just understanding what makes people stop scrolling and hit share. What I do: I turn brands nobody's heard of into brands people say, “Oh yeah, I’ve seen that.” My journey: I studied entrepreneurship in college and quickly realized the education system was broken, and wouldn’t help me get where I wanted to go. So I took matters into my own hands and started Business Blurb to teach people the way they actually learn today…through social media. Along the way, I realized I was really good at it, which led me into the startup world where I helped brands scale through social. Now I’ve moved beyond just focusing on social and spend my days helping grow brands through digital marketing. A few wins worth mentioning: ➡️ The Wine Savant: Most-followed glassware brand in the world. Sold out multiple product launches due to our TikTok first strategies. 1k to 600k followers in one year. ➡️ Business Blurb: Featured by Forbes after reaching 20 million monthly viewers. 100k to 1M followers in under 2 years. ➡️ Aescape: Will Smith reposted us (still blows my mind). Consistent online and local news coverage as we rolled out 100 locations in one year. Built a micro-influencer program of 1K+. Stealth to 450k followers in under 2 years. 1 billion+ views. ➡️ Fi: Built the biggest micro-dog influencer program in the industry, leading to partnerships with Bark Box, Strava and HOKA. Named the most dog friendly office in the world by Yahoo and featured on front page of Reddit due to the virality of @OfficeDogs. ➡️ Creator Management: Been behind creator stunts that have landed headlines in the New York Times and have led to merchandise sell-outs and sponsorships from Bumble, Amazon Prime, and more. What I actually care about: I have a deep understanding of what it takes to EARN attention on the internet in 2026. Whether that’s through creative social content, building influencer programs, landing press, and more. What I’m not: Traditional. Polished. Interested in “best practices” that don’t actually work. What I am: Someone who knows how to turn scrappy ideas into shareable moments, and has the receipts to prove it. If you're building something that deserves attention (or want to), let's talk: brendan@coxmgmt.com

Experience

Aura

VP of Organic Growth

Dec 2025Present · 4 mos · New York, NY

  • Building the organic growth engine for the company keeping the internet safe. More to share soon!
Social MediaSocial Media MarketingDigital MarketingMarketing StrategyContent Marketing

Aescape

3 roles

Head of Digital Marketing & Communications

Aug 2025Dec 2025 · 4 mos

  • • Lead Aescape’s earned + owned marketing channels, spanning social, influencer, SEO, and comms to fuel growth as we scale Aescape nationally.
CommunicationSearch Engine Optimization (SEO)Social Media MarketingInfluencer MarketingAffiliate MarketingDigital Marketing

Head of Digital Marketing

Promoted

Mar 2025Aug 2025 · 5 mos

  • • Oversee Aescape’s full digital ecosystem, including social, influencer marketing and SEO to drive acquisition, engagement, and long-term loyalty.
Digital MarketingDigital StrategyMarketing StrategyMarketingOnline Marketing

Marketing Lead – Social Media, Influencers, and Content

Apr 2024Mar 2025 · 11 mos

  • Scaled Aescape’s digital presence from stealth to 200K+ followers in under 6 months, driving 1B+ impressions and establishing the brand as the fastest-growing player in wellness tech.
  • Built and launched an influencer gifting network of 750+ creators across major U.S. markets, generating millions in earned media value and fueling regional market growth—at zero media cost.
  • Architected a high-velocity content engine that earned placements in LADbible, UNILAD, UNREEL, and Pubity.
  • Transitioned paid media strategy to prioritize video-first content, materially lowering CAC and driving higher campaign efficiency.
  • Rolled out a customer-generated content program, driving net new customer acquisition at $0 CAC.
Social Media MarketingInfluencer MarketingDigital MarketingAffiliate MarketingViral Marketing

Zlumber

Advisor

Aug 2025Present · 8 mos · New York, NY

  • • Advise the executive team on digital-first marketing and growth strategies across the company’s portfolio of consumer brands.
Digital MarketingMarketing StrategyMarketingInfluencer MarketingProduct Marketing

Impact dog crates

Advisor

Jul 2024Present · 1 yr 9 mos · New York, NY

  • • Advise the leadership team on integrated B2B and B2C marketing strategy, including the launch of the brand’s strategic partnership function to drive incremental sales and lower CAC.
Search Engine Optimization (SEO)Direct to Consumer MarketingProduct MarketingDigital MarketingStrategic Partnerships

Fi

Head of Social

Dec 2022Apr 2024 · 1 yr 4 mos · New York City Metropolitan Area · Hybrid

  • Led Fi’s explosive growth across digital channels—scaling its audience to 500K+ followers and 1B+ in reach, and cementing its position as the category leader in connected pet tech and the fastest-growing consumer pet brand on social media in 2023.
  • Built and activated a high-performing creator network of 500+ top-tier influencers, generating over millions in recurring earned media value annually.
  • Spearheaded strategic co-branded campaigns with Strava, BarkBox, Solo Stove, and HOKA, elevating Fi’s brand equity and forging deep alignment with culture-shaping lifestyle communities.
  • Launched @OfficeDogs as a social-first employer branding initiative, driving 250M+ views, 100K+ followers, and media coverage from LADbible to Yahoo—positioning Fi as one of the world’s most dog-friendly workplaces.
  • Fi builds cutting-edge technology to elevate the relationship between dog parents and their dogs. Since launching the first GPS-enabled tracking collar in 2019, Fi has empowered millions of dog parents with insights about their dogs’ whereabouts and behavior
Social MediaInfluencer MarketingInfluencer RelationsAutomationInstagram MarketingSocial Media Marketing

Cling

Head of Marketing

Jan 2022Dec 2022 · 11 mos · New York City Metropolitan Area

  • Scaled The Wine Savant from niche product to global standout—growing its Instagram following from 1K to 600K+ and establishing it as the most-followed glassware brand in the world.
  • Drove $1M+ in direct revenue via organic short-form video, with content reaching 500M+ viewers and fueling long-tail brand discovery across search, social, and retail.
  • Developed and deployed a performance-led Amazon influencer program that consistently sold out hero SKUs and helped secure the brand’s position as a Top 500 Amazon seller.
  • Cling is an all encompassing eCommerce company that acquires, operates and grows top marketplace brands, third-party brands and wholly owned private label brands.
Social MediaInfluencer MarketingViral MarketingTiktok MarketingDigital Marketing

Filteroff

Consultant – Social Media, Influencers, and Content (Acquired by Spark Networks)

Nov 2021Dec 2022 · 1 yr 1 mo · New York, New York, United States · Remote

  • Consulted Filteroff on influencer strategy, collaborating with key creators to boost organic social visibility and engagement.
  • Orchestrated strategy behind viral stunts to generate buzz and increase user engagement, to drive user acquisition.
  • Led a successful User-Generated Content (UGC) program, to support the transition toward short-form video content for paid media campaigns, resulting in improved ad performance and higher conversion rates for Filteroff.
  • Filteroff is a dating app revolutionizing connections through virtual speed-dating and in-person meetups, supported by a $2 million investment from ZX Ventures, the venture arm of AB InBev. The app caters to intentional daters seeking meaningful connections beyond swipe-based platforms, offering events tailored to specific communities
Social MediaInfluencer MarketingContent MarketingSocial Media MarketingMarketing Strategy

Business blurb

Founder, Head of Marketing (Acquired)

Jan 2020Jan 2022 · 2 yrs · New Jersey, United States

  • Founded and scaled a media startup from idea to acquisition—growing to 1M+ followers and 1B+ reach across Instagram, TikTok, and YouTube in under two years.
  • Built and led a globally distributed content team of 10, with publishing workflows across 8 verticals optimized for rapid testing, viral scale, and sustained audience growth.
  • Earned national and international press recognition from Forbes, Australian Business Journal, and Influencive, positioning the brand as a new voice in business storytelling for the digital age.
  • Business Blurb is a forward thinking entrepreneurial media company that strives to educate, inform and empower business minds around the globe.
Content MarketingDigital MarketingSocial Media MarketingInfluencer MarketingDigital Media

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