Riya Sebastian

Product Marketing Manager

Chennai, Tamil Nadu, India4 yrs 11 mos experience
Highly Stable

Key Highlights

  • Drove Freshdesk's customer growth from 10,000 to 150,000+.
  • Led successful pricing revamp and internal onboarding.
  • Managed global event presence and marketing initiatives.
Stackforce AI infers this person is a Product Marketing Specialist in the SaaS industry.

Contact

Skills

Core Skills

Product MarketingCampaign ManagementMarketing

Other Skills

Email MarketingA/B TestingContent MarketingMarketing AutomationPublic SpeakingCreative WritingLead GenerationSales EnablementMarketing StrategyContent CreationPublic RelationsEvent ManagementNegotiationEvent CoordinationSocial Media Management

Experience

Atomicwork

Product Marketing

May 2024Present · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

Product Marketing

Freshworks

3 roles

Product Marketing Manager

Promoted

Jun 2016Jul 2018 · 2 yrs 1 mo

  • Marketing Lead for the flagship product, Freshdesk, a helpdesk software
  • Part of the core team that contributed to the company’s growth from 10,000 customers to 150,000+ customers and $100 million in ARR
  • Worked cross-functionally on lead generation, product adoption, sales enablement and field marketing
  • Collaborated with various teams to create marketing deliverables including webpages, email newsletters, technical documentation, blog posts and videos
  • Point of contact for the Marketing team during the pricing revamp
  • Collaborted on revising and redesigning the pricing page, one of the highest converting web pages
  • Instrumental in internal onboarding of Sales and Support teams to deal with the change
  • Created customer-facing documentation detailing the pricing change and its impact for users
  • Key player in the overhaul of UI/UX as well as marketing strategy of the flagship product
  • Created a tone/style guide for all content that reflected the company’s new voice
  • Lead a squad of 4 members to rewrite content for 25% of the 600-page strong website
  • Collaborated on upgrading high-performance pages and improving link distribution
  • Conducted an audit of in-product onboarding tours to collaborate with the product team on critical changes
  • Worked on standalone email campaigns along with the Marketing Operations team
  • Supervised the product newsletter that free and paid customers received, tailoring content based on relevance to each group.
  • Conducted extensive A/B testing to improve engagement and reach. Experiments to identify the right time to email customers helped increase open rates by as much as 130%
  • Developed and maintained a system to improve workflow and accountability for customer communication initiated by the Marketing team
  • Instructor at Freshworks Academy
  • Collaborated on top-of-the-funnel videos on customer service skills by presenting them on camera
Campaign ManagementEmail MarketingA/B TestingContent MarketingMarketing AutomationPublic Speaking+2

Marketing Analyst

Jun 2015May 2016 · 11 mos

  • Participated and contributed to lead generation, public relations and field marketing initiatives
  • Managed all aspects of Freshdesk's presence at events across the globe including WebSummit (Dublin), RISE (Hong Kong), the Customer Contact Expo (London)
  • Negotiated the terms of Freshdesk's attendance including booth and stage presence
  • Created a themed aesthetic in collaboration with the in-house Design team for the booth including banners, marketing collateral and giveaways for visitors
  • Remotely negotiated with vendors and coordinated the delivery of multiple event assets including booths, AV equipment etc.
  • Responsible for planning and coordinating the entire travel itinerary for company representatives
  • Functioned as a key organizer and point of contact for Freshdesk's flagship event, the Customer Happiness Tour, in India
  • Worked on event registrations, speaker schedules, and booth marketing prior to the event
  • Responsible for live social media engagement during the event
  • Worked with the CEO and other executives on the leadership team for their speaking engagements at various events.
  • Ghost-wrote scripts/speeches, and coordinated with the event hosts to ensure Freshworks’ successful representation as thought leader at events
  • Conducted 10+ interviews with various C-level executives and industry leaders in the customer support space for the Secret Sauce series on the Freshdesk blog
  • Identified and engaged with happy customers to create over 10 case studies
  • Collaborated with the Design and Marketing operations team to improve visibility and consumability of case studies
  • Helped streamline the process by which customers were involved in creating the case studies
  • Built a repository of customer references including case studies and video testimonials with inputs from teams across the board, as a reference tool for the Marketing and Sales teams
Public RelationsEvent ManagementContent CreationMarketing

Marketing Intern

Dec 2014May 2015 · 5 mos

Education

University of Melbourne

Graduate Diploma — Psychology

Jan 2021Dec 2021

Shanmugha Arts, Science, Technology and Research Academy

Bachelor's Degree — Computer Engineering

Jan 2011Jan 2015

Good Shepherd Matriculation Higher Secondary School

High School

Jan 2002Jan 2011

Divine Child High School

Primary School

Jan 1998Jan 2002

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