Dec 2024 – Dec 2025 · 1 yr · Porto Alegre, Rio Grande do Sul, Brazil · Remote

• UX Designer and Front-end Developer for Feito, a cashback app with over 600,000 users, built for one of the largest fuel station networks in Brazil.
• Delivered continuous improvements in usability and visual design, contributing to increased user engagement, interaction rates, and overall sales through the app.
• Implemented innovative UI features focused on user retention and habit creation, such as instant reward feedback, progress indicators, and dynamic content.
• Designed and coded scalable interfaces using Bootstrap, ensuring smooth cross-platform experiences and reducing time-to-market for new features.
• Led usability testing and analytics reviews to validate design decisions and discover new opportunities for product growth.
• Worked closely with stakeholders and business teams to align design strategies with campaign goals, resulting in higher customer loyalty and conversion.
• Brought a user-centered approach to product development, combining design thinking and agile practices to iterate fast and deliver measurable results

Sep 2023 – Dec 2025 · 2 yrs 3 mos · Porto Alegre, Rio Grande do Sul, Brazil · Hybrid

• Led the UX design of Mindaware, a cybersecurity awareness platform focused on fast and automated phishing simulations and security training.
• Designed and validated the end-to-end user journey through usability testing and stakeholder alignment, reducing complexity and increasing platform adoption.
• Developed the Mindaware Quadrant, a visual framework to classify users by behavioral and educational maturity, enhancing data-driven decision-making for security teams.
• Conducted heuristic evaluations and mapped key usability issues, presenting actionable insights to stakeholders and aligning priorities with business goals.
• Created interactive prototypes and high-fidelity mockups using Figma, ensuring development feasibility through close collaboration with frontend and backend teams.
• Structured the product around a 30-day awareness cycle, solving the overload issue caused by traditional long-term awareness programs.
• Participated in user research and feedback sessions with IT and HR managers to refine product features and optimize the admin experience.
• Delivered design documentation and specifications that accelerated the development process and ensured design consistency across the platform.

Mar 2023 – Sep 2023 · 6 mos · Novo Hamburgo, Rio Grande do Sul, Brazil

• I managed the entire new product development process, taking charge from initial market research and concept creation to final customer delivery.
• I developed prototypes and coordinated the physical production process, successfully turning creative concepts into tangible products.
• I conducted rigorous efficacy and safety tests on the products, ensuring they met all quality standards before hitting the market.
• I created visual communication materials and applied strong problem-solving, teamwork, and project management skills throughout the development cycle.

Feb 2022 – Mar 2023 · 1 yr 1 mo · Novo Hamburgo, Rio Grande do Sul, Brasil

• I spearheaded the end-to-end product lifecycle, driving everything from initial market analysis and ideation to the final rollout for customers.
• I built physical prototypes and oversaw the manufacturing stages, ensuring that creative designs were accurately translated into final retail pieces.
• I executed comprehensive quality assurance and safety validations to guarantee product reliability and compliance before market launch.
• I designed the accompanying visual communication assets while leveraging cross-functional teamwork and project management to overcome developmental roadblocks.

Mar 2021 – Feb 2022 · 11 mos · Novo Hamburgo, Rio Grande do Sul, Brazil

• As a surface designer specializing in creating prints for bags for major brands such as Brahmin, Veja and Luz da Lua, my work involves creating unique designs that match the brand identity and meet the needs of customers. I use manual and digital techniques to create molds, testing them on different surfaces and materials, always aiming for innovation and quality. I collaborate with multidisciplinary teams, including marketing and production professionals, to ensure that prints are efficiently produced on a large scale within the quality standards required by brands. My passion for surface and fashion design inspires me to create unique and memorable prints that delight customers and elevate brand value.