Sep 2021 – Nov 2024 · 3 yrs 2 mos · India

Aug 2020 – Sep 2021 · 1 yr 1 mo · Europe

• At Hudson I led creation of the omnichannel, digital and retention strategy in alignment with board.
• These involve developing and launching brand site, marketing mix and enabling omni channel experience for the customer.
• I was responsible for the topline and P&L delivery across brand portfolio.
• Hudson is the regional leader across Europe and North Africa, with a portfolio of high-end fashion, sports, and footwear brands including Nike, Puma, Adidas, New Balance, Tommy Hilfiger, Calvin Klein, Kiabi, Missguided, as well as LFS like IS, UJ, and BB

Nov 2015 – Aug 2020 · 4 yrs 9 mos · Dubai, United Arab Emirates · On-site

• Headed the digital and omnichannel business across GCC and was responsible for P&L management.
• Led Marketing, Merchandising, Revenue, Product, and Tech functions.
• Launched and developed Alyasra's e-commerce and multichannel business from the ground up.
• Oversaw operations of all retail brands and formats across GCC, including Dubai, Saudi Arabia, and Kuwait.
• Ensured a consistent customer experience (CX/UX) across all digital touchpoints.
• Managed the marketing budget and directed all marketing activities, including ATL and BTL efforts, Social Media, and Digital Marketing.
• Handled PR activities across GCC and oversaw the localization of marketing and brand communication to drive higher traffic and conversion at the country level.
• Led a multi-channel program designed to increase buying propensity, reduce churn and enhance the return on marketing investment.
• Alyasra holds the position of regional leader across GCC countries, curating an exclusive portfolio of premium and high-end luxury watches, jewelry, fashion, and footwear brands such as Jimmy Choo, Max Mara, DKNY, Cole Haan, Roberto Cavalli, Michael Kors and Coach, alongside multi-brand stores like Ontime, Trinket, and CZ, as well as LFS such as Basicxx.

Nov 2014 – Nov 2015 · 1 yr · Gurgaon, India · On-site

• Funded by Tiger Global Shopclues is India's leading e-commerce market place offering over 50 million products across 100+ categories.Launched in 2011,Shopclues has become the preferred online marketplace for Indians.

May 2012 – Sep 2014 · 2 yrs 4 mos · Bangalore · On-site

• Managed portfolio of 400+ brands across category and delivered significant
• improvement in business performance on quality, cost and revenue metrics.

Oct 2011 – May 2012 · 7 mos · Gurgaon, India · On-site

• I accomplished zero warehousing costs and achieved 18% share to soft line business for casual and active wear categories.
• I was responsible for P&L management, budgeting, planning, purchasing, open-to-buy (OTB), and inventory management.

Dec 2007 – Sep 2011 · 3 yrs 9 mos · Bangalore · On-site

• As the category head, I was responsible for overseeing both the top line and bottom line performance across 179 stores. This encompassed managing all aspects of the category's profit and loss metrics. I was an integral part of the core team, collaborating closely to translate strategic initiatives into actionable plans by liaising with cross-functional teams.
• I was responsible for comprehensive oversight of operations, space utilization, and merchandise management across a diverse range of store formats, including specialty, hyper, and super formats.
• I worked on and implemented the concept of value innovation, which played a pivotal role in achieving a remarkable 2X growth for the category.
• I played a pivotal role in fostering a motivated and high-performing team, setting clear goals, providing guidance, and conducting periodic reviews to ensure alignment with our strategic plan.

Jun 2005 – Nov 2007 · 2 yrs 5 mos · On-site

• I spearheaded the launch and growth of three brands in the Indian market—Urbana (Premium), The Privilege Club, and Contra—expanding our presence to 85 retail touchpoints.
• Pioneered the introduction of functional finishes in collaboration with international firms and promoted the concept of "Clothes that work for you" in the Indian market.
• I was responsible for P&L management, consistently meeting monthly sales targets and key financial metrics.
• Managed the marketing calendar, retail, overseeing brand campaigns, seasonal launches, pricing strategies, and customer value propositions.
• Oversaw market research efforts to understand consumer behavior and interpret data for strategic decision-making.

Feb 2004 – Jun 2005 · 1 yr 4 mos