Apr 2024 – Mar 2025 · 11 mos · Pune, Maharashtra, India · On-site

• 🚀 Advised CXOs of digital-first brands in achieving sustainable, scalable growth.

Nov 2021 – Apr 2024 · 2 yrs 5 mos · Singapore

• 🔥 I wore every possible hat within the revenue function: SDR, AE, GTM Analyst, Account Manager, Marketing Manager, Partnerships Head, Sales Head, and ultimately, Head of Revenue. From cold-calling prospects to closing multi-six-figure, multi-country, multi-year enterprise deals, I did whatever it took: back-to-back red-eye flights, cultural deep dives, and even borderline prospect spamming to drive growth.
• 🚀 Expanded and strengthened partnerships with 50+ global clients and partners across industries, including Unilever, P&G, Nestle, L’Oréal, Beiersdorf, Johnson & Johnson, Xiaomi, Casio, Philips, Adidas, Puma, Wipro, GroupM, Dentsu, and Publicis.
• 💡 Beyond revenue growth, I conceptualized and led product development for Keyword Lab—APAC’s first marketplace demand insights platform. Spearheaded the GTM strategy that made it the fastest-growing product in Epsilo’s portfolio.
• 🌱 This role proved that adaptability is my biggest asset. Shifting across industries, geographies, and business models—from services to SaaS, India to SEA, consulting to selling—taught me that while the playbook changes, the fundamentals remain: learn fast, build trust, and drive impact.
• 🔹 About Epsilo: Backed by Peak XV (Sequoia), Epsilo is Southeast Asia’s leading digital commerce marketing automation platform. It provides actionable insights into demand assessment, market indexing, marketing operations, and performance analytics—powered by automated media optimization capabilities.

Aug 2021 – Nov 2021 · 3 mos · Mumbai, Maharashtra, India · On-site

• 🚀 Led Sokrati’s Brand Media Practice, developing a strong narrative and creating scalable playbooks for the branding media business. Focused on both strategy and execution, securing mandates for multiple industry-leading D2C brands.
• 📈 Met 40% of my annual target in the first quarter, setting a strong foundation for growth.

Oct 2019 – Nov 2021 · 2 yrs 1 mo · Mumbai, Maharashtra, India · On-site

• 🌍 Started with a simple idea: People bond best over shared activities. I built TwineIn as a social app for users to connect over outdoor hobbies and interests.
• 🚀 Led a team of engineers & designers, overseeing product management, investor relations, and digital marketing. Raised a pre-seed round and generated revenue, earning a 4.5-star rating on the Play Store & App Store.
• 😷 Then COVID hit. We pivoted to a life-saving platform, helping 750 patients quickly find nearby convalescent plasma donors when they needed it most. After the second wave, we open-sourced the tech to help others build on it.
• 🌱 A true 0-to-1 crash course. From CEO to fundraiser to product manager, I wore every hat and loved every moment of the journey.

Mar 2018 – Sep 2020 · 2 yrs 6 mos · Mumbai Area, India · On-site

• 🚀 Transformed Kinnect’s paid media business, expanding beyond its real estate & social media focus to a platform-agnostic, multi-vertical approach. Built a specialized team of media planners, buyers, and analysts, delivering brand & performance marketing solutions for Unicorns, Blue-chip companies, market leaders, and challenger brands.
• 💼 Owned P&L, talent acquisition & development, client solutions, and ad ops, ensuring same-store and new-store growth for the business unit. Led key client & vendor relationships, drove business development, and represented Kinnect in all major pitches.
• 📈 Scaled annual media billings by 6X, expanded the team 2.5X, and, as an independent agency, secured landmark contracts with Google, Facebook, and other major platforms.
• 🌱 This role shaped my leadership journey. Managing 30 people across 3 offices at a young age, I learned how to lead, inspire, and compete. I saw firsthand how a driven, hungry team can outmaneuver even the biggest agencies.

Jan 2017 – Feb 2018 · 1 yr 1 mo · Mumbai Area, India · On-site

• 🚀 Led ADA’s 0→1 journey in South Asia, becoming the first hire in the region and the first to establish operations in Bangladesh and Sri Lanka. Eight years later, Robi Axiata and Airtel remain among ADA’s largest clients.
• 📈 Drove 50-60% QoQ revenue growth, consistently exceeding targets while navigating market entry challenges, cultural nuances, and client integrations.
• 🤝 Managed client relationships and mitigated early-stage operational hurdles, working closely with Product, Business Strategy, Offline Marketing, Sales, and Leadership teams to design more effective digital strategies.
• 🏏 Pioneered IPL 2017’s first-ever "Moment Marketing" campaign, leveraging real-time match insights for dynamic ad delivery and optimization—the first execution of its kind outside the US, later recognized by Meta.
• 🌱 This role taught me how to build from scratch—how to break into new markets and align global strategies with local realities.

Oct 2016 – Jan 2017 · 3 mos

• 🚀 Improved new client acquisition by auditing ad accounts for top prospects and joining sales pitches, leading to higher conversion rates and increased revenue per client.
• 📊 Developed QoQ/MoM performance strategies, improving client retention by 20% in the mid-to-high spend segment, and drove 30+ up-sells/cross-sells in OND’16.
• 🤝 Worked with the CTO to revamp a proprietary recommendation product and, before moving on, created Audit & Account Strategy Templates to ensure a smooth team transition.

Jan 2016 – Sep 2016 · 8 mos

• 🚀 Led performance strategy for Sokrati’s proprietary e-commerce advertising platform, driving business development, customer success, and account strategy while collaborating with engineering and data science teams on product development. This role sharpened my communication, analytics, and consulting skills, deepening my understanding of Sokrati’s platform.
• 📈 Key Results (9 months):
• ✅ Clients grew from <20 to 50+ with a 30% higher retention rate
• ✅ Client spend tripled, with same-store ad spend increasing 15% QoQ
• ✅ Platform adoption & engagement rose 30%, introducing 4-5 new optimizers
• ✅ Achieved all milestones with <5% SLA violations
• ✅ Four teammates leveled up, reinforcing a culture of growth
• 🌱 This phase was a masterclass in scaling a high-growth business, made possible by an exceptionally motivated team under Veera’s leadership.

Jan 2015 – Dec 2015 · 11 mos

• 🚀 Built and scaled Sokrati’s analytics team from 1 to 6 analysts in 12 months, supporting ad operations with data-driven insights and strategy for the Top 10-15 enterprise clients.
• 📊 Developed analytics-driven prototypes, including:
• ✅ Emerging SKU Recommender – Tested via controlled experiments to assess impact
• ✅ Google Inventory Recommender – Leveraged cross-client performance data to scale ad spend on Google Display Network
• 🔍 Identified cross-selling opportunities and analyzed conversion funnels, audience affinity, and user behavior to derive actionable insights—leading to a 25% increase in client retention.

Jun 2013 – Dec 2014 · 1 yr 6 mos · Pune, Maharashtra, India · On-site

• 🧑‍💻 My first deep dive into data analytics. At ZS, I built proficiency in Excel, PowerPoint, SQL, and Tableau—honing the speed and precision needed for data-driven consulting.
• 🚀 Supported the launch of a new Oral Anti-Coagulant drug in the US market, a joint venture between Pfizer and Bristol-Myers Squibb. Worked on targeting, alignment, product launch strategy, and promotional performance evaluation.
• 🌱 ZS instilled in me an obsession for quality, integrity, and structured problem-solving, shaping how I approach business challenges to this day.