Rita Kaur

Co-Founder

Dublin, County Dublin, Ireland9 yrs 3 mos experience

Key Highlights

Expert in growth strategy and customer acquisition.
Founded an AI-powered knowledge hub for teams.
Led TikTok's new business sales team to success.

Stackforce AI infers this person is a SaaS growth strategist with a strong focus on customer acquisition and diversity initiatives.

Contact

Skills

Other Skills

LeadershipTeamworkMicrosoft OfficeTime ManagementMicrosoft ExcelMarketingCustomer ServiceSalesPublic SpeakingBusiness DevelopmentPowerPointNegotiationSocial MediaMicrosoft WordAccount Management

About

Rita Kaur is a seasoned business leader known for her expertise across growth strategy, customer acquisition and empowering others through the lens of diversity and inclusion. She has led customer acquisition strategy & ops at TikTok, after previously building and scaling the TikTok new business sales team. With prior experience at VirusTotal, Google and IBM, Rita excels in all things revenue growth - sales, strategy and operations. Additionally, Rita founded Shica, an AI-powered knowledge hub for teams. Passionate about learning from and sharing with others, she welcomes connections for insights on company growth, leadership, and D&I.

Experience

9 yrs 3 mos

Total Experience

2 yrs

Average Tenure

6 mos

Current Experience

Micro1

3 roles

Founding Enterprise Client Partner

Promoted

Mar 2026 – Present · 1 mo

Director of SaaS

Promoted

Oct 2025 – Mar 2026 · 5 mos

Strategic Projects Lead

Sep 2025 – Oct 2025 · 1 mo

Tiktok

2 roles

Global Acquisitions Strategy & Operations

Jul 2024 – Sep 2025 · 1 yr 2 mos

Global market penetration and new revenue growth through sales, marketing and product.

Head of New Business Sales

Feb 2022 – Jul 2024 · 2 yrs 5 mos

Built and led TikTok's new business sales and onboarding department.

Shica

Co-Founder

Jul 2023 – Feb 2025 · 1 yr 7 mos · Dublin · Hybrid

AI-powered knowledge sharing hub. Acquired 200 early users. Pivoted c2c to b2b, sold and exited.

Google

4 roles

Regional Leader | US East & APAC

Promoted

Jan 2021 – Feb 2022 · 1 yr 1 mo

VirusTotal (acquired by Google Cloud).

Enterprise Acquisitions Lead | Emerging Markets

Promoted

Jan 2020 – Jan 2021 · 1 yr

New Business Sales Executive | UK & Ireland

Promoted

Oct 2017 – Dec 2019 · 2 yrs 2 mos

New Business Sales Associate

Jul 2016 – Sep 2016 · 2 mos

Pwc

Sprint Program Associate

Apr 2016 – Apr 2016 · 0 mo · London Area, United Kingdom

Ibm

Business Development | Healthcare & Life Sciences

Jul 2015 – Jun 2016 · 11 mos · London, United Kingdom

Appco group uk - professional face-to-face marketing

Door-to-Door Sales Rep

Jun 2014 – Sep 2014 · 3 mos · Derby

The best way to start any career - door to door sales.

Derby telegraph

Shadow Reporter

Sep 2012 – Sep 2012 · 0 mo

Education

University of Warwick

Politics — Philosophy & Economics

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