Aug 2021 – Sep 2024 · 3 yrs 1 mo · Mumbai, Maharashtra, India · Hybrid

• As part of a 125+year old hygiene brand Lifebuoy during once in a century pandemic with a business value of 1 Billion Euro globally. I am responsible for Brand development exercise which includes Product Development, Packaging and Proposition for it's key Global Markets like India, UAE, South Africa, Vietnam, Indonesia, Sri Lanka and Pakistan

Nov 2020 – Aug 2021 · 9 mos · India

• I had re-branded the University and created brand guideline and brand practices for the University.
• Social Media Strategy
• Content and Creatives
• Website - Content and Creatives
• Video for social and website
• I have done Educational Brand Marketing, UNDP LGBTQIA Campaign call out, GiZ a German Social impact organization’s communication work for SENU project etc on behaf of Mash project foundation and also engaged in ESG and Climate change communication

Jun 2019 – Oct 2020 · 1 yr 4 mos · Greater Delhi Area · On-site

• Built the key brand Airlens from scratch as a brand custodian and led the internal creative team to create brand assets like brand aesthetics, guideline, positioning and work on Market Planning
• Integrated Marketing, E-commerce
• Spearheaded the PR, Brand, Digital and Product marketing in a cross-functional manner factoring in the start-up environment and discovered a new product sub-category in the market ‘Car Air Sanitizer'
• Content Marketing: Created product descriptor, testimonial films, packaging, POSM, digital assets, like social content, websites etc.
• SEO/SEM marketing: Dominating Google page 1 ranking consistently with broad keywords like ‘Air Sanitizer’
• Airlens Car Air Sanitizer reached Rank 1 in ‘Air Purifier’ category on Amazon India within a few days of launch. It grabbed the ‘Best Seller’ and ‘Amazon’s Choice’ tags within a month of its launch with a RoI of 13-16 percent
• Applied event hacks like celebrity endorsement at almost no cost and reached large audience. Created quirky messaging to engage audience

May 2017 – Apr 2019 · 1 yr 11 mos · Greater Delhi Area · On-site

• Microsoft India
• Ideated, strategized and led the Microsoft India’s PC business marketing pitch representing the agency and grabbed the mandate
• Spearheaded the Microsoft India’s annual marketing campaign for ‘Genuine Windows’ in 2018-2019
• Cracked the ‘Big Idea’ ‘Crash Crush’ and executed the whole campaign both on Digital and Trade marketing channels
• The marketing campaign had overshot its Brand Awareness and P&L targets, winning Economic Times Award in 2 categories
• Qualcomm
• Spearheaded digital marketing mandate along with offline communication and Internal Communication for Qualcomm India
• Some of the key programs executed were: Qualcomm Design in India Challenge (QDIC), Qualcomm Innovation Forum, Qualcomm Innovation Fellowship, Aqriti
• Channel Marketing: Managed Snapdragon mobile platform mandate for Amazon.in and Flipkart
• Managed mega tech events like ‘India Mobile Congress’2017 and 2018
• Responsible for Qualcomm India’s brand hygiene management in co-ordination with global team

Oct 2015 – Mar 2017 · 1 yr 5 mos · Gurugram, Haryana, India

• Amway
• Led seasonal campaign and launched 5 new (men and woman) deodorant fragrances in India. The campaign had crossed its estimated sales target within 2 months of its launch
• Beauty Care: Artistry (Top 5 Beauty Care brands in the world): Executed brand assets like Digital films, Design collaterals for Indian market
• Attitude Cosmetics: Being the brand custodian of the in demand cosmetic range I executed the half yearly cosmetic cataloging, shoots, creative content marketing for ABOs (I took the challenge of managing a cosmetic brand and now my girlfriend never argues with me on which facewash to buy)
• Personal Care: Led the channel marketing communication for B2B2C product lines like Satinique hair care range, Persona Soap, Dynamite’s-Men’s grooming range and worked closely with brand manager during the different stages of the product life cycle
• Hamdard
• Led the marketing campaign operation for seasonal cum re-launch campaign of 2 key OTC preventive cough and cold brands like Joshina and Sualin- right from packaging to creating TVCs and Digital films based annual campaign

Mar 2015 – Oct 2015 · 7 mos · Gurugram, Haryana, India

• Reckitt Benckiser
• Worked in a high energy cross-country, cross-functional, multi-cultural dimension managing category leading brands for Health and Consumer product giant like Reckitt Benckiser in APAC, DVM and India
• Brand Lead from India hub: Responsible for leading the execution of B2C campaign with the creative and planning team
• Did pre-launch researches on Consumer behavior, Competition analysis to maintaining brand alignment, packaging updates with other countries like Malaysia, Thailand, Singapore, UAE, Indonesia, Brazil, India for category leading brands like Mortein, Itch Guard, Ring Guard, D-cold, Strepsils, Gaviscon,Veet, Dettol, Durex, Krack
• D-Cold Hotsip: Worked closely with the global team and local planning director to launch a new problem solution, preventive care brand in India and closely worked on its market research, competition analysis and go-to market strategy for the test market
• Mortein: Worked closely with the DVM countries as a ‘Power of One’ lead and executed communication content for respective countries for both Digital and Offline

Jun 2013 – Jun 2014 · 1 yr · Greater Delhi Area

• Planning and execution of cross-country internal communication campaigns for Deutsche Bank Global (Jacksonville, Manila, UK, US, Mumbai, Jaipur, Bangalore)
• Executed IBM's internal and BTL campaigns on operational level by coordinating with creative team.

Jun 2012 – May 2013 · 11 mos · Greater Delhi Area

• Responsible for BTL and internal communication collaterals of AMEX