Joel Harrison

Co-Founder

London, United Kingdom26 yrs 8 mos experience

Highly Stable

Key Highlights

20 years of B2B marketing expertise.
Co-founder of B2B Marketing magazine and Propolis community.
Regular speaker and commentator in the B2B marketing sector.

Stackforce AI infers this person is a B2B Marketing expert with extensive experience in community development and public speaking.

Contact

Skills

Core Skills

B2b MarketingPublic Speaking

Other Skills

marketing evangelistinterviewermarketing analystPanel ModeratorcommentatorCreative WritingProject ManagementDesign ManagementClient RelationsEvent ManagementWritingResearchPublishingB2BSocial Media

About

Joel Harrison has spent over 20 years at the centre of the B2B marketing industry, as an editor, keynote speaker, ambassador and evangelist, being instrumental in defining the vibrant and dynamic sector that we know today. Currently Joel’s focus is on his podcasting, influencer, public speaking and advisory activities across the industry, having co-founded B2B Marketing magazine in 2004, going on to set up the B2B Marketing Awards, B2B Ignite, the Global ABM Conference and latterly the Propolis community. Joel remains co-owner and director of the business (www.b2bmarketing.net) today, despite no longer being operationally involved. Joel is a passionate advocate for and enthusiast about all things B2B, and has built a tremendous network in the industry all around the world. He is a regular speaker at events, commentator and podcast guest, presenting authoritatively on all aspects of B2B marketing. He has spoken internal marketing team meetings for an enormous range of B2B brands, including VMO2, EY, Fujitsu, PWC, Experian, HPE, Thomson Reuters, Barnett Waddingham, Accenture, Oliver Wyman, Syngenta, Autodesk, Dunn & Bradstreet and Domino Printing. Episodes for Joel's podcast 'Trust & Influence in B2B' are released weekly, covering all aspects of this critical challenge facing B2B marketers today - episodes are available on Apple Podcasts, Spotify, Youtube or wherever you get your podcasts.

Experience

26 yrs 8 mos

Total Experience

4 yrs 7 mos

Average Tenure

Current Experience

Joel harrison b2b

Podcaster, speaker, influencer, advisor

Apr 2025 – Present · 1 yr 1 mo

B2b marketing

6 roles

Founder, Director, Ambassador

Promoted

Feb 2025 – Present · 1 yr 3 mos

I work with the B2B Marketing team at a strategic level to help manage its onoing evolution, which is focused around its @Propolis community, as well as acting as an ambassador for the brand in my activities in around the industry. As a director and major shareholder, I work with leaders to ensure the highest standard of governance at board level, and that we stay aligned with long term strategic objectives.

Founder, Editor-at-large and Influencer

Sep 2024 – Mar 2025 · 6 mos

As Editor-at-large, I'm able to focus on immersing myself in the B2B marketing industry, building my network, keeping my ear to the ground on new developments and charting its ongoing development - as I've done for the past 20 years after founding @B2B Marketing. That involves attending and participating in B2B marketing themed events, blogging, vlogging, podcasting and webinaring (I'm officially making that a word) on my learnings. Oh yes, and there's a book in the pipeline - more on that in due course.

Editor-in-chief and co-founder

Jan 2024 – Sep 2024 · 8 mos

Gathering and sharing insight from across the B2B marketing world
Collaborating with marketing leaders in @Propolis
Strategic development for @B2BMarketing and @Propolis
Public speaking and event moderation

Propolis Community Leader

Jan 2021 – Jan 2024 · 3 yrs

Shaping the development of the pioneering community intelligence platform, Propolis, which is driving forward the evolution of the B2B marketing industry.

marketing evangelistinterviewermarketing analystPanel ModeratorcommentatorB2B Marketing+1

Editor-in-chief

Jan 2014 – Jan 2024 · 10 yrs

Strategy for B2B Marketing across all channels and products.
Leadershp of events and training programmes.
Chairing conferences.
Public speaking and brand ambassadorship.
HR and development of internal personnel.

Editorial & Content Director

May 2004 – Jan 2014 · 9 yrs 8 mos

I'm in charge of all the content that B2B Marketing produces - for the magazine, website, events and reports.

Cogniclick

Strategic Advisor

Jan 2024 – Jun 2025 · 1 yr 5 mos

Business marketing collective

Member of Executive Council

Jan 2014 – Apr 2018 · 4 yrs 3 mos · London, United Kingdom

Trades exhibitions

Editor

Jan 2000 – Feb 2004 · 4 yrs 1 mo · London Area, United Kingdom · On-site

In my time at Incentive Today, I commissioned or created all of the content, edited the magazine, oversaw the design, managed the internal content team, lead on product development for the wider brand, ran events and roundtables, managed the website. I also led on launching the Motivation Awards, creating a unique programme to recognise efforts to motivate and drive performance from internal teams.

Incisive research

Managing editor

Jun 1998 – Dec 1999 · 1 yr 6 mos

Managing editor of five newsletter publications targeted at the financial services industry, including Financial Marketing and Financial IT.
Incisive Research was bought by Timothy Ben Publishing, who then adopted Incisive Media as its corporate brand.