Sanjeev Somani

CEO

San Francisco, California, United States24 yrs 7 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Founder of AI-native revenue intelligence startup Tribyl.
  • Scaled Salesforce's Platform Cloud revenue from $200M to over $1B.
  • Expert in AI-driven product innovation and GTM strategy.
Stackforce AI infers this person is a SaaS and AI industry leader with extensive experience in B2B sales and product management.

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Skills

Core Skills

Artificial Intelligence (ai)Go-to-market StrategyGeneral ManagementProduct ManagementDirect Sales

Other Skills

Early-Stage StartupsContext EngineeringAttributionKnowledge GraphsOrchestrationSales Strategy and OperationsSales StrategyForecastingDue DiligenceManagement ConsultingMarket ResearchSoftware DevelopmentBusiness StrategyComputer ScienceVenture Capital

About

AI Founder, CPO, and General Manager with 20+ years of hands-on leadership experience building and scaling enterprise SaaS and AI-native products that delivered real customer outcomes. My career spans the full growth lifecycleโ€”from founding 0โ†’1 startups, to scaling $1B+ product lines at Salesforce. GTM Operator with deep domain experience in B2B sales, marketing, and revenue operations. I combine strategic vision with a strong bias for operational, cross-functional execution. I bridge the gap between product strategy, technical innovation, and revenue outcomes. What I bring to the table: ๐Ÿš€ ๐€๐ˆ-๐ƒ๐ซ๐ข๐ฏ๐ž๐ง ๐๐ซ๐จ๐๐ฎ๐œ๐ญ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง I spent the last decade building enterprise AI/ML products. As Founder of Tribyl, I architected "Apollo"โ€”an AI platform that learns from both unstructured and structured data, and orchestrates 15+ GTM agents to unlock 10-15% revenue growth. I designed and led the delivery ofโ€”integrations, context engineering, attribution, knowledge graphs, inference, orchestration and persona-specific agentsโ€”while ensuring quality, consistency, performance, security, margins, and product velocity. ๐Ÿ“ˆ ๐†๐ž๐ง๐ž๐ซ๐š๐ฅ ๐Œ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ & ๐‚๐จ๐ฆ๐ฆ๐ž๐ซ๐œ๐ข๐š๐ฅ ๐„๐ฑ๐œ๐ž๐ฅ๐ฅ๐ž๐ง๐œ๐ž (0โ†’1 ๐š๐ง๐ 1โ†’๐) I combine founder-level drive with the operational discipline of a Fortune 500 executive. At Salesforce, I served as GTM COO for the Platform Cloud, working cross-functionally across a 750+ person organization, scaling revenue from $200M to over $1B (50% CAGR). At Tribyl, I apply the same rigor and empathy to the "messy middle" of scaling, having partnered with CXOs at 20+ enterprise customers to drive AI-powered crawl-walk-run GTM transformation. Earlier in my career, I advised Fortune 500 clients at McKinsey and led product teams at global online travel platforms. I am a builder at heart, who likes tough problems, moves fast, and delivers outsized impact. Global work experience in the U.S., Europe, India. Earned my MBA from The Wharton School and Bachelor's in Computer Science from IIT, India. Currently live in San Francisco with my wife and two sons. ๐‚๐จ๐ซ๐ž ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ž๐ง๐œ๐ข๐ž๐ฌ: Enterprise AI | Product Strategy | Product Management | GTM & Revenue Operations | General Management | Pricing & Packaging | Agile Software Development | Cross-Functional Leadership

Experience

24 yrs 7 mos
Total Experience
3 yrs 6 mos
Average Tenure
8 yrs 2 mos
Current Experience

Tribyl, inc.

Founder, CEO

Mar 2018 โ€“ Present ยท 8 yrs 2 mos ยท San Francisco Bay Area

  • Founded Tribyl (www.tribyl.ai), an AI-native revenue intelligence and orchestration startup serving enterprise sales, marketing, and customer success teams. Driven by a vision to eliminate GTM silos and guesswork, I built the company from 0โ†’1+, achieving seven-figure lifetime revenues with high capital efficiency.
  • ๐‚๐š๐ญ๐ž๐ ๐จ๐ซ๐ฒ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง: Built an AI-native platform that mines CRM and unstructured data (emails, meeting transcripts, docs) to continuously learn and reinforce why customers buy, renew, and expand.
  • ๐’๐œ๐š๐ฅ๐ž & ๐‹๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ: Raised venture capital, hired and scaled a distributed team to ~20 across product, engineering, and GTM, worked with 20+ enterprise customers (public- and VC/PE-backed).
  • ๐‚๐จ๐ฆ๐ฆ๐ž๐ซ๐œ๐ข๐š๐ฅ ๐ˆ๐ฆ๐ฉ๐š๐œ๐ญ: Partnered with CMOs, CROs, and their teams to drive AI-enabled GTM transformation across the full funnel, unlocking 10โ€“15% growth.
  • ๐€๐ˆ ๐€๐ซ๐œ๐ก๐ข๐ญ๐ž๐œ๐ญ๐ฎ๐ซ๐ž: Designed Tribylโ€™s proprietary AI architecture, "Apollo," featuring innovations in context engineering, attribution, knowledge graphs, and orchestration. Deployed 15+ purpose-built GTM agents across product marketing, campaigns, content, customer marketing, sales enablement, sales, and customer success teams.
  • ๐๐ซ๐จ๐๐ฎ๐œ๐ญ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง๐ฌ: Drove end-to-end product development lifecycle, from roadmap and sprint planning to scrum calls and user feedback loops, ensuring rapid iterations and customer alignment.
Artificial Intelligence (AI)Go-to-Market StrategyProduct ManagementEarly-Stage Startups

Self

Chief Dad and Explorer

Jun 2016 โ€“ Mar 2018 ยท 1 yr 9 mos ยท San Francisco Bay Area

  • Career break: took time off, moved to Washington D.C. to support my wife and family when she got nominated to serve on The White House's Presidential Innovation Fellow Program.
  • Evaluated several start-up ideas to improve GTM productivity, settled on Tribyl.

Salesforce

Senior Director, Go-to-Market Strategy and Operations

Jan 2012 โ€“ Mar 2016 ยท 4 yrs 2 mos ยท San Francisco, California

  • ELT member, GTM COO to the EVP & GM of Salesforceโ€™s Platform Cloud. Responsible for growth strategy, fiscal planning, forecasting, and cross-functional execution across a 750-person Platform organization.
  • ๐’๐œ๐š๐ฅ๐ž๐ ๐‘๐ž๐ฏ๐ž๐ง๐ฎ๐ž 5๐—: Helped drive the Platform business from ~$200M to >$1B ARR (50%+ YoY growth) by aligning product, marketing, and sales execution in a highly matrixed organization.
  • ๐€๐ˆ + ๐†๐“๐Œ ๐ข๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง (๐‘๐€๐ƒ๐€๐‘): Conceptualized and operationalized RADAR, an AI/ML-based account segmentation model. The program aligned marketing and sales to high-propensity accounts, ultimately driving 90% of product-line ACV from just 10% of the install base. RADAR was rolled out to all product lines, earning recognition from Salesforce leadership.
  • ๐๐ž๐ฐ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐„๐ง๐ญ๐ซ๐ฒ: Built cross-cloud sales programs from the ground up, including the launch of "HR Cloud" which generated $50M ACV in Year 1.
  • ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐„๐ฑ๐œ๐ž๐ฅ๐ฅ๐ž๐ง๐œ๐ž: Owned revenue operations, forecasting, sales programs, and QBRs. Established discipline through weekly performance metrics and ELT alignment.
  • Promoted to Senior Director in Jan 2015.
Artificial Intelligence (AI)Go-to-Market StrategyGeneral ManagementSales Strategy and Operations

Mckinsey & company

Consultant

Sep 2008 โ€“ Dec 2011 ยท 3 yrs 3 mos ยท Greater New York City Area

  • Advised technology clients on growth, GTM, and M&A.
  • Led engagements for Fortune 500 and PE-backed firms on product and growth strategy, GTM excellence, new market entry, and partnerships.
  • Contributed to several Firm-wide industry research projects on digital transformation.
Go-to-Market StrategyDue DiligenceManagement Consulting

Isango!

Founding Director - Product Management

Jan 2005 โ€“ Jan 2006 ยท 1 yr ยท London, United Kingdom

  • Launched 2006, www.isango.com was an online travel site for activities, short tours, and excursions from around the world. Exited to TUI in 2013.
  • Defined the online consumer experience for traditionally offline products by researching consumer buying behavior and decision journey. Prototype raised $1.8M in early stage venture funding, two months ahead of launch.
  • Worked with 5 partners to develop and launch the platform in a record seven months.
Product ManagementEarly-Stage Startups

Ebookers (part of orbitz worldwide)

Head - Product Management and Customer Experience

Jan 2003 โ€“ Jan 2005 ยท 2 yrs ยท London, United Kingdom

  • Now part of Orbitz Worldwide, ebookers is one of the largest online travel agencies in Europe. I was a part of the founding management team that built and re-launched their online hotels business, which was instrumental in ebookers getting acquired by Cendant/Orbitz.
  • Key Responsibilities:
  • ๐๐ซ๐จ๐๐ฎ๐œ๐ญ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐š๐ง๐ ๐ซ๐จ๐š๐๐ฆ๐š๐ฉ: Led international, cross-functional team of 10 to research and design the online hotel booking experience. Relaunched product in 13 European markets within four weeks, resulting in 60% increase in online hotel sales.
  • ๐Œ๐ฎ๐ฅ๐ญ๐ข-๐œ๐ก๐š๐ง๐ง๐ž๐ฅ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž. Increased online sales by 10% by launching an innovative, hybrid (online-offline) sales support system โ€˜Push to Talkโ€™ that reduced drop-offs. Worked with Sales & Operations to align incentives and processes accordingly.
Product Management

Sapient

Manager, Program Management

Jan 2000 โ€“ Jan 2002 ยท 2 yrs ยท Gurgaon, India

  • ๐๐ซ๐จ๐๐ฎ๐œ๐ญ ๐Œ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ. Led team of 40 to launch opodo.com (a top online pan-European travel site) in U.K. and France. Received written client appreciation for rapidly identifying cultural, legal, and operational nuances through workshops
  • ๐Ž๐ซ๐ ๐š๐ง๐ข๐ณ๐š๐ญ๐ข๐จ๐ง ๐›๐ฎ๐ข๐ฅ๐๐ข๐ง๐ . First 50 hires to join Sapientโ€™s India office; helped establish "distributed delivery" capabilities and rapidly grow the office 10x.
Product ManagementSoftware Development

Ibm global services

Sales Specialist

Jan 1996 โ€“ Jan 2000 ยท 4 yrs ยท New Delhi Area, India

  • Founding team member (employee #2) of IBM's e-business and cross-industry solutions group in India. Won IBM Presidentโ€™s Outstanding Contribution Award.
  • ๐’๐š๐ฅ๐ž๐ฌ ๐š๐ง๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ. Carried Regional Sales Quota for 3 years. Drove entire sales cycle, from business development, discovery workshops, proposal writing, and negotiations. Contributed $1M in e-business services sales (20% of country target); Wins include Indiaโ€™s first online payment gateway
  • ๐๐ซ๐จ๐๐ฎ๐œ๐ญ ๐š๐ง๐ ๐…๐ข๐ž๐ฅ๐ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ . Drove awareness, e.g., presented at conferences, developed marketing and sales enablement collateral.
Direct Sales

Education

The Wharton School

MBA

Indian Institute of Technology, Roorkee

B.E. โ€” Computer Science and Technology

Apeejay School

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