Apr 2023 – Apr 2025 · 2 yrs · Noida, Uttar Pradesh, India · On-site

• Branding, Advertising, and Innovations. Leading a team of conceptualizers and copywriters.
• 1. Think and create content integration for brands.
• 2. Understand the brand’s objective and brief and think of creative solutions accordingly.
• 3. Think 360-degree solutions. Ideas that can be translated to all the mediums like print, digital, and radio.
• 4. Meet and interact with brand managers and understand their problem statement.
• 5. Present ideas through effective storytelling by using supporting mediums like video and audio.

Jan 2022 – Apr 2023 · 1 yr 3 mos · Noida, Uttar Pradesh, India · On-site

• 1. Lead the Branded Content Creation for Sapphire Media, Janbhawana Times, and the group's other assets.
• 2. Set up the Branded content, IPs, and Digital Media.
• 3. End to End content creation for brands – working in tandem with internal and external teams.
• 4. Using the platform of Janbhawana Times and its assets to maximize branding via different content solutions and creating synergies between network assets.
• 5. Offering bespoke solutions to brands across content mediums.
• 6. Chart a content journey built on strong measurement, media, and creative and engagement fundamentals.

Jan 2021 – Jan 2022 · 1 yr · Noida, Uttar Pradesh, India · On-site

• Main Project: Corporate Image Building
• 1. Corporate Content Strategy: Driving Group’s digital storytelling and creating strategic content plans in
• alignment with group’s vision. Building cross-functional relationships within the organization to educate
• stakeholders on best practices in content and need for thought-leadership.
• 2. Digital Content Development: Launched Group’s Social Media Channels and further designing for it a content ecosystem with a brand narrative and a channel strategy.
• 3. Agency Management: Meeting agency requirements right from empaneling the agency to ensuring high quality outputs from them.
• 4. Community Engagement: Scaling existing communities and exploring new communities for growth.
• 5. CSR Messaging: Manage communication campaigns for all CSR initiatives.

Jan 2019 – Dec 2020 · 1 yr 11 mos · Delhi

• I was on a sabbatical from full-time work post maternity break, but, took up a few interesting, independent, and consultancy projects during this time, listed below:
• 1. Branded Content Producer, Delhi Press (Publishing (print) Media House) March 2020 – Oct. 2020: Crafted editorial calendars and supervised a team of copywriters, editors, and art directors.
• 2. Deputy Editor, Don’t Be Content (Media Agency) June 2019 – Feb. 2020: Worked on two Coffee Table Books from start to finish, for the agency’s luxury and premium sector brands.
• 3. Authored a Book – ‘Bonafide Scribbler’, Aug. 2020: A compilation of poetry and illustrations. Foreword by renowned Ad Guru Mr. Prahlad Kakar.

Dec 2017 – Dec 2018 · 1 yr · Gurgaon, India · On-site

• 1. Identifying scope for new initiatives for PVR’s CSR arm PVR Nest.
• 2. Researched and built prospects for potential beneficiaries, funders and turn this into increased new programs.
• 3. Budgeted, developed, and implemented project outreach plans using allocated resources with identified partners and experts.
• 4. Centrally coordinated to manage stakeholder relationships, support partners, tracking project progress, and processes.
• 5. Developed communication across all online and offline platforms. Conceptualized, developed, and built campaigns and communication strategy and project management.

Jan 2016 – Dec 2017 · 1 yr 11 mos · Delhi, India · On-site

• 1. Headed the Content and Creative teams.
• 2. Compiled Storyboards, Cover stories, Features, Brochures, Catalogues, and Model, Product, and Creative Photo-Shoots.

Dec 2014 – Jan 2016 · 1 yr 1 mo · Delhi, India · On-site

• Crafted copy and concepts for brands and businesses, across digital mediums.
• 1. Long form copy like articles, blogs, write ups for websites and short form copy for ads or social media post captions.
• 2. Put together monthly topical and editorial calendars through content strategy and planning.
• 3. Conceptualization and execution of various campaigns and contests for the brand development and engagement on social media platforms.
• 4. Worked closely with the creative and product development teams.
• Worked on multiple brands such as:
• A. Food & Beverages – Creambell Ice cream, Capri-Sun juice, RC Cola, Mother Dairy, Baba Elaichi and Sudha Dairy.
• B. Fashion / Lifestyle / Retail / Luxury – Frontier Raas, Surreal, Vastya Couture, Meena Bazaar, Lladro, Fashion 101, Kapoor Watches & Co., Medha Batra and Zari.
• C. Jewellery – Khanna Jewellers, House of Bharany’s and Sunita Shekhawat.
• D. Tourism – Kerala Tourism and Korea Tourism.
• E. Travel and Hospitality (and others) – Air India, Mega Cabs, Fortune hotels, State Bank of India, Unique Shiksha (Unique Publishers) and Affinity Salon etc.

Jan 2011 – Dec 2014 · 3 yrs 11 mos · New Delhi, Delhi, India · On-site

• 1. Commissioned features and stories from in-house writers or freelancers.
• 2. Interviewed artists and designers.
• 3. Wrote, edited, and proofread copy to ensure it is ready to publish.

Dec 2010 – Feb 2011 · 2 mos · Pune Area, India

May 2010 – Jul 2010 · 2 mos · New Delhi Area, India