Nov 2024 – Aug 2025 · 9 mos · Bengaluru, Karnataka, India · On-site

• Building Zepto Cafe, India’s 10 mins QSR
• +Managed Lifecycle of Cafe Customer. New -> Early Life Cycle -> Graduated -> Super user
• +Led Business growth from 180 Cr to 700 Cr (4x growth in 6 Months)
• +Built Churn Prediction Model
• +Reduced KPT
• +Reduce Defects
• +Training and Awareness for

May 2022 – Nov 2024 · 2 yrs 6 mos · Hyderabad, Telangana, India

• 1. Led conversion optimization for pharmacy platform handling 2.8M+ monthly sessions, improving chronic segment conversion from 36% to 44% through funnel analysis, pricing strategy, and retention initiatives across search, cart, and post-order experiences.
• 2. Designed and launched 15+ product features including reorder MVP (11%→16% engagement), OOS substitute modals (6pt PDP abandonment reduction), and personalization engine; validated through user research surveys with 140+ respondents and RICE-based prioritization.
• 3. Improved user retention from 32% to 40% in M1 by strengthening first-order experience: increased auto-verification from 30% to 42%, reduced cancellations by 4.8 pts through prescription UX redesign, and implemented fulfillment prioritization with supply chain alignment.
• 4. Analyzed discount perception gaps in competitive landscape; designed discount laddering, generic substitution UI, and delivery fee optimization; identified 1.87% GMV lift from experiments on high-frequency FMCG products.
• 5. Owned baby care category strategy including market analysis (824 respondents), competitor benchmarking, and category redesign targeting conversion improvement from 15% to 20% through navigation enhancement and Subscribe-&-Save implementation.

Feb 2021 – Apr 2022 · 1 yr 2 mos · Hyderabad, Telangana, India · On-site

• +Built Infinity Learn’s digital business 0→1, launching Learning, Test Prep, Doubts & Live Classes and helping a $500M+ offline education group transition to a scalable online platform.
• +Created a 0→1 organic growth engine, scaling traffic from 0 → ~500K monthly visits and establishing SEO as a multi-million-dollar annual acquisition channel.
• +Scaled a real-time Doubts-on-Chat marketplace, improving teacher activation by ~70%, driving resolution at <₹20 per doubt, and unlocking ₹10+ Cr in annual cost efficiency.
• +Owned pricing, packaging, and monetization across learning modules in a highly competitive market, achieving product–market–price fit and driving multi-million-dollar ARR impact.
• +Built adaptive learning and assessment systems on a 1M+ question bank, materially improving engagement, repeat usage, and paid conversions, contributing to $10M+ revenue potential.

Oct 2017 – Dec 2020 · 3 yrs 2 mos · Greater Hyderabad Area · On-site

• 1. Owned full P&L across South & West India; scaled revenue from INR 25 Cr to INR 100 Cr via city-level expansion
• 2. Built and led on-ground sales orgs across Bangalore, Chennai, Hyderabad & Kochi, hiring city heads, team leads, and reps.
• 3. Optimized high-touch sales funnels (lead → in-home demo → close), lifting sales productivity by 15–25%.
• 4. Built a mobile-first CRM & incentives system used by 1,000+ field reps to run daily sales operations.
• 5. Redesigned incentive structures tied to realized revenue, cutting top-performer attrition by 60–70%.
• 6. Implemented branch-level P&L dashboards, aligning sales leadership incentives directly to profitability.
• 7. Improved lead utilization & fairness via automated allocation, caps, and scoring—reducing wastage across regions.
• 8. Integrated EMI, payments, WhatsApp & SMS into sales flows, driving 25–30% higher conversion on high-ticket sales.
• 9. Led 200+ in-home user research sessions to uncover real learning and retention gaps beyond analytics.

Apr 2015 – Oct 2017 · 2 yrs 6 mos · Gurugram, Haryana, India

• Housing.com is a Series-C consumer internet company and among India’s largest online real estate portals, acquired by REA Group, Australia’s leading digital property marketplace.

Jun 2011 – Jun 2012 · 1 yr · Bengaluru, Karnataka, India · On-site