Apr 2025 – Present · 1 yr 1 mo · Toronto, ON · Hybrid

• At Bold AI, I lead the full product function across our hardware and software initiatives, with artificial intelligence at the centre of everything we build. My mandate covers the entire product lifecycle, from shaping the vision and roadmap to overseeing day-to-day execution. I guide teams across product management, design, development, and QA, helping turn ideas into products that create real value for clients and users. I also help improve efficiency and remove blockers by helping implement new technologies and workflows to delivery; ex. Linear, OpenAI, Claude, Gemini. These platforms help our teams move faster, collaborate more effectively, and deliver better outcomes.
• Beyond our internal roadmap, I work directly with clients to design and deliver custom AI solutions tailored to their business challenges. Every project is an opportunity to bridge emerging technology with human-centred design—creating tools that feel intuitive, solve real problems, and show what’s possible when AI is applied thoughtfully.

May 2024 – Present · 2 yrs

• At Diamond, I lead digital product strategy and delivery, helping our teams create meaningful, measurable digital experiences for leading brands. My work connects strategy, design, and technology—bringing together the user requirements, SEO, and development to move ideas from concept to launch with clarity and purpose.
• I build and guide the strategic roadmaps that align our digital initiatives with business goals and market opportunities. A big part of my role is fostering collaboration across internal teams and our network of partners to make sure every project is efficient, creative, and technically sound.
• Above all, I believe in strong relationships—with clients, partners, and teams. I act as a trusted advisor, helping navigate the complexities of the digital landscape while sharing insights that keep everyone ahead of emerging trends and technologies.

Mar 2022 – May 2024 · 2 yrs 2 mos

• I specialized in leading the strategy and delivery of digital products and platforms at Diamond, serving as the go-to expert in web builds, technical solutions, and analytics platforms. Collaborating closely with cross-functional teams, I crafted impactful digital experiences that surpass client objectives, providing strategic recommendations and guiding project scopes and roadmaps.
• Additionally, I established operational best practices and fostered key partnerships to drive efficiency and excellence. I also managed the governance and operational process to ensure the entire agency met compliance and best practice requirements.

Jul 2020 – Mar 2022 · 1 yr 8 mos

• Managed and delivered diverse marketing and digital projects at Diamond, ensuring success within varied budgets and timelines. Effectively coordinated internal and external teams for seamless project delivery.
• As delivery lead, I handled all client communications, maintained project documentation, and reported progress regularly. Additionally, I generated and updated budget control documents to manage project profitability and forecast demand. Proactively identified and addressed schedule and scope changes, ensuring timely solutions.

Apr 2018 – Jun 2020 · 2 yrs 2 mos · Mississauga, Ontario, Canada

• Managed concurrent projects ranging from small implementations to new partners and data repositories.
• Work closely with cross-functional teams to ensure successful project delivery.
• Utilized project management methodologies for projects in the software development lifecycle across different functional teams.
• Represented organization as the primary contact for projects to clients, vendors and stakeholders.
• Oversaw project financials and coordinated deliverables while providing ongoing updates to internal and external stakeholders.
• Managed the composition and submission of RFPs.
• Developed an onboarding curriculum to ensure the success of new team members.
• Day-to-day project management responsibilities for an assigned account.
• Create project deliverables such as project plans, timelines, work back schedules, estimates, and resource plans.
• Finalist for Loyalty Magazine Awards 2020 for “Best Use of Customer Analytics/Data.”

May 2015 – Apr 2018 · 2 yrs 11 mos

• Lead and managed a team of inside sales coordinators and helped coach them to success.
• Oversaw the creation and execution of multiple digital and mixed media campaigns, including
• trade shows, online advertisements, and large-scale print campaigns.
• Establish a digital marketing strategy across the Canadian market.
• Planned and executed multiple multi-national marketing plans detailing specific programs and
• campaign activities to achieve business objectives.
• Represented the Canadian business unit in digital transformation initiatives and software
• implementation projects.
• Created tools to support sales teams across North America, which generated revenues of
• over $50M.
• Developed and executed a go-to-market strategy for Alaskan operations, which resulted in a
• $1M acquisition and yearly revenues of over $15M
• Oversee marketing budget with emphasis on KPIs and ROIs.

Apr 2013 – May 2015 · 2 yrs 1 mo

Jan 2012 – Aug 2012 · 7 mos · Toronto, Canada Area

Apr 2010 – Mar 2018 · 7 yrs 11 mos · Toronto, Canada Area

• Lead the creative development, project management, implementation, and analysis of marketing plans and initiatives.
• Web development using WordPress and SEO optimization.
• Create digital, radio, and print assets for campaigns.
• Consult on digital transformation for small to medium-sized businesses.
• Built and executed growth-hack style marketing plans and campaigns.
• Responding and creating RFPs and sponsorship packages.
• Pay per click campaign management via Google ads.
• Managed and released digital assets via social media and blogs.