Neha Chauhan Dimri

Co-Founder

Delhi, India16 yrs 5 mos experience

Highly Stable

Key Highlights

Pioneered India's first CMF focused studio.
Led impactful CMF strategies for diverse industries.
Expert in translating consumer insights into design.

Stackforce AI infers this person is a CMF design strategist with expertise in consumer goods and automotive industries.

Contact

Skills

Core Skills

Cmf Design StrategyCross-functional CollaborationLife-trends ForesightingScenario PlanningProduct IdeationCmf Design ResearchDesign ThinkingCmf DesignScenario Development

Other Skills

Cultural and trend researchIndustrialisation of CMF design conceptsCreation of design roadmapsCMF executionDesign BenchmarkingFuture thinkingdesign forecastCreative benchmarkingCMF design conceptsCMF design industrializationColour translationsLife Trend InsightsProduct DevelopmentForesightingTrend Forecasting

About

COLOUR STRATEGY . INDIA-ROOTED . GLOBALLY FLUENT Twelve years shaping product stories through CMF, first heading Colour & Trim at Mahindra (SUVs, hatchbacks, tractors) and now leading country’s first CMF focused studio. What I actually do: • Decode shifting habits, tastes, and cultural cues, then distil the world of visual and sensory signals into design strategies tailored to each product category. • Fuse global colour-material-finish forecasts with manufacturing realities, from pigment chemistry and coating lines to tooling limits, ensuring every palette is validated for scale, cost, and durability before design freeze. • Run CMF sprints: workshops, trend insights, prototype reviews. Recent impact: • Mobility: Re‑tuned a brand’s colour and finish playbook to carve out clear presence in an overcrowded segment. • Consumer goods: Delivered a material‑aware palette ready for development, de‑risking manufacturing timelines. • FMCG: Built a sensory matrix that seeded new‑category concepts. (Client names confidential; happy to share context off‑line) Let’s talk If you steer design or marketing and need a CMF compass, whether for next year’s line‑up or a single trend pulse, drop me a note or follow for weekly CMF snapshots.

Experience

Kolaido cmf design studio

Co-Founder | CMF Design Strategist

Jul 2025 – Present · 9 mos

Kolaido CMF Design Studio is India’s first consultancy dedicated to Colour, Material, and Finish (CMF) design and research
What I Lead
Development of CMF strategies that connect consumer insight with material expression and production feasibility
Cultural and trend research to uncover colour and material (CMF) design directions tailored to the Indian market
Cross-functional collaboration with design, R&D, and marketing teams to bring CMF design ideas into execution
Industrialisation of CMF design concepts, ensuring fidelity from moodboards to final production
Creation of design roadmaps and CMF design frameworks for future-facing product pipelines
Workshops, storytelling tools, and reference systems that help clients embed CMF design thinking into their process
Project leadership across mobility, interiors, consumer appliances, and lifestyle brands
Mentorship and direction for internal teams and young designers entering the CMF design space

CMF design strategyCultural and trend researchCross-functional collaborationIndustrialisation of CMF design conceptsCreation of design roadmaps

Matter of colour

Co-Founder

Dec 2022 – Dec 2025 · 3 yrs · India · On-site

Matter of Colour Design Consultants LLP is the ONLY CMF DESIGN CONSULTANCY in India. We specialize in empowering brands by supporting them in making critical Colour, Material, and Finish (CMF) design decisions, offering a level of expertise that is virtually unmatched in the industry. We are uniquely positioned to offer CMF design industrialisation as a service, acting as a dedicated partner in your brand's design journey.
Our METHODOLOGIES provides nuanced and meaningful insights on how to CONNECT WITH THE CONSUMER aspirations, spot Life-trends, contextualize them into future design interventions & BUILD MEANINGFUL FLOW of CMF design interpretations.

Life-trends ForesightingCMF design strategyScenario PlanningCMF executionDesign Benchmarking

National institute of design

Guest Faculty

Dec 2022 – Dec 2022 · 0 mo · Gandhinagar, Gujarat, India · Remote

Scenario PlanningFuture thinkingdesign forecastProduct Ideation

Asian paints

Guest Expert Panelist

Sep 2021 – Sep 2021 · 0 mo · Mumbai, Maharashtra, India · Remote

Giving context to the trend story, the CMF design was guided by cross section of contextual foresight and color ideation.

Scenario DevelopmentCMF DesignColour translations

Mahindra group

2 roles

CMF Design Head

Promoted

Mar 2016 – Feb 2022 · 5 yrs 11 mos · Mumbai, Maharashtra, India · On-site

Focus on:
Design Thinking
Creative benchmarking & assessments + CMF design concepts & material translations
Color material finish (CMF) design strategies for a wide range of M&M product categories
CMF design research alongside product planning
CMF design industrialization: Technical materials and tools

Design ThinkingCreative benchmarkingCMF design conceptsCMF design researchCMF design industrialization