Mar 2024 – Nov 2024 · 8 mos · Santa Monica, California, United States

• Led go-to-market strategies across social, influencer, PR, UA and community teams
• Created briefs for social media targeting assets and wrote messaging, growing channel followings by 1M+ in less than a year
• Owned strategy for key engagement and monetization features, creating engaging messaging and art to promote
• Collaborated with Call of Duty franchise teams to establish cohesive franchise voice and strategy that fulfilled key business objectives
• Optimized app store pages for home page featuring promotions
• Analyzed data to improve in-game, app store and social media marketing efforts

Aug 2022 – Mar 2024 · 1 yr 7 mos · Santa Monica, California, United States

• Responsible for launching Warzone Mobile to 65M+ pre-orders and #1 app store placement while executing full marketing asset and messaging strategy
• Helped create worldwide launch go to market plan while marketing content during alpha and soft launch phases
• Created and led cross-functional processes with Live Ops, product, production and additional marketing verticals
• Established vendor relationships and helped define Warzone Mobile branding and creative direction
• Branded in-game retention and monetization features, attracting a core audience across mobile, console and PC while reaching 4M+ daily active users
• Established task-tracking processes and weekly syncs that still prove effective post-launch

Feb 2021 – Jul 2022 · 1 yr 5 mos · Santa Monica, California, United States

• Executed go-to-market strategies, growing DAU to 10M+ and revenue to $1B+
• Led marketing campaign for first annual COD:M World Championship 2021 working directly with talent, broadcasters and creative vendors
• Positioned monthly season updates, influencer activations and esports experiences to hit install, retention and revenue targets
• Launched COD:M Esports channel with 600K+ subscribers and season trailers to an avg 1.5M+ views per season
• Designed, launched and updated new esports website (callofduty.com/mobile/esports)
• Created decks and delivered sales presentations to international partners including Sony and Tencent

Mar 2020 – Nov 2020 · 8 mos · Greater Los Angeles Area

• Worked as the axis between all Home Entertainment teams to increase brand awareness and sales for our titles
• Created and presented sales decks to pitch our films for placement at retailers like Walmart and Apple
• Built dedicated web pages on Lionsgate.com for major film releases (e.g. lionsgate.com/movies/wander-darkly)
• Uploaded metadata in SAP for all of my team’s films which was sent to filmmakers and all major physical and digital retailers

Jun 2019 – Mar 2020 · 9 mos · Greater Los Angeles Area

• Managed calendars for two Integrated Marketing SVPs, scheduling meetings for the entire Integrated Marketing department as well as external departments and companies
• Facilitated communication and meetings through email, notetaking, Asana projects, and Slack channels
• Sent the entire Motion Picture Group daily FYIs, a collection of news articles relevant to our department, company, and industry
• Handled recurring projects like designing title pages for Lionsgate.com and trailer build memos as well as ad hoc projects for Integrated Marketing teams

Jan 2019 – May 2019 · 4 mos · Boston

• Acted as a one-man team, managing projects on deadline to bring Notarize’s company values to life
• Worked with key executives and stakeholders to independently create marketing videos from storyboarding and scriptwriting to shooting with a DSLR and editing in the Adobe Creative Cloud
• Assessed video analytics and leveraged social media channels to build Notarize’s brand awareness from the ground up

May 2017 – Aug 2017 · 3 mos · Studio City

• Covered desk and handled communication for Senior Exec VP Ghen Maynard, SVP Sharon Vuong, and other department execs
• Researched competing reality shows and submitted in-depth analyses to department heads
• At Big Brother, set up and participated in pitch meetings for Julie Chen and live show screenings with execs while handling PA tasks to ensure the show ran efficiently three nights per week

Mar 2017 – May 2017 · 2 mos · Paris, France

• Organized ISM’s first diversity and inclusion committee, composed of several distinguished alumni
• Compiled academic articles from business professionals on best workplace diversity practices

Sep 2016 – May 2019 · 2 yrs 8 mos · Greater Boston Area

• Performed software and operating system installations, replaced hard drives, and conducted other troubleshooting steps to resolve tickets.
• Managed operations for professors and students through various communication channels.

May 2016 – Jun 2016 · 1 mo · Greater Los Angeles Area

•  Wrote press releases distributed by local media outlets
•  Sent targeted emails to business executives, education leaders, and other donors using MailChimp
•  Engaged constituents through canvasing and cold calling

Jan 2016 – Mar 2016 · 2 mos · Boston, MA

•  Took customer orders, prepared drinks, and ran cash register
•  Cleaned and restocked during closing shifts

Sep 2015 – Jul 2017 · 1 yr 10 mos · Greater Boston Area

• Wrote a research-heavy feature on Aleppo, Syria after Gary Johnson’s “Aleppo moment.”
• Wrote extensive enterprise pieces on John Kasich’s policies and Hillary Clinton’s email scandal.
• Wrote a front-page article on a Bernie Sanders campaign rally in Boston that I attended as a press member.
• (http://www.bostonpoliticalreview.org/)

Sep 2015 – May 2017 · 1 yr 8 mos · Greater Boston Area

•  Filmed and edited an interview with current Boston City Council member Ayanna Presley
•  Filmed and interviewed Dean Cappello of WNYC radio
•  Photograph events and rallies around Boston
•  Wrote scripts, conducted interviews, and provided commentary for a podcast series
• (http://dailyfreepress.com)

Sep 2015 – Dec 2015 · 3 mos · Greater Boston Area

•  Wrote piece criticizing the BU Bus system
• (http://thetab.com/us/bu/)

Jan 2015 – Apr 2017 · 2 yrs 3 mos · Greater Boston Area

• Pitched, researched, wrote, and edited feature-length pieces on deadline