Tobias Helmer — CEO

With over 15 years of driving results at the intersection of marketing, communications, and technology, I’m passionate about helping brands grow, transform, and connect. Currently, as Head of Marketing and Communications at Dell Technologies, I lead integrated campaigns and strategic communications that shape brand perception across digital and traditional channels. My career spans leading high-performing teams as a Country Manager and Marketing Manager, managing key accounts, and consulting on PR strategy for top technology firms. My strength lies in analyzing complex challenges from multiple perspectives and delivering creative solutions—whether launching innovative campaigns, scaling up digital transformation initiatives, or crafting impactful storytelling for B2B audiences. I’m recognized for spotting potential in people and building collaborative, agile teams that deliver measurable impact. Recruiters and colleagues highlight my ability to help others grow and my knack for discovering new avenues to solve communication challenges. Let’s connect if you’re seeking a tech-savvy strategist who brings energy, creativity, and clarity to marketing and communications—someone who’s dedicated to building brands and elevating teams in fast-paced environments. I’m always open to new opportunities to drive business growth and inspire change.

Stackforce AI infers this person is a Marketing and Communications Leader in the Tech industry.

Location: Stockholm, Stockholm, Sweden

Experience: 22 yrs 2 mos

Skills

Marketing Communications
Digital Strategy
Public Relations
Marketing Strategy
Digital Marketing
Journalism
Content Development

Career Highlights

Over 15 years of experience in marketing and communications.
Led integrated campaigns driving double-digit growth.
Recognized for building high-performing, agile teams.

Work Experience

Dell Technologies

Head of Marketing and Communications at Dell Technologies (7 yrs 10 mos)

AxiCom STHLM

Country Manager (3 yrs 5 mos)

Connecta

Marketing and Communications Manager (2 yrs 2 mos)

Prime

Key Account Manager and Press Manager (2 yrs 4 mos)

Medial Kommunikation

Account Manager/ PR Consultant (3 yrs 5 mos)

Universum Communications

Journalist, Editor and Web editor at Campus Magazines (1 yr 3 mos)

Academic Work

Marketing Assistant, Graphic Designer (1 yr 1 mo)

Management Events

Marketing Assistant (1 yr)

Education

Certificate at Squared Online

Masters at Stockholm University

Certificate at Aix-Marseille University

Bachelor at University of Gävle

Tobias Helmer

CEO

Stockholm, Stockholm, Sweden22 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 15 years of experience in marketing and communications.
Led integrated campaigns driving double-digit growth.
Recognized for building high-performing, agile teams.

Stackforce AI infers this person is a Marketing and Communications Leader in the Tech industry.

Contact

Skills

Core Skills

Marketing CommunicationsDigital StrategyPublic RelationsMarketing StrategyDigital MarketingJournalismContent Development

Other Skills

Integrated MarketingStrategic CommunicationsDigital TransformationCampaign ManagementBudget ManagementContent MarketingAnalyticsClient ManagementTeam LeadershipData-Driven StrategiesMarketing InitiativesCommunications WorkflowsStrategic InsightsAccount ManagementPress Relations

About

Experience

Dell technologies

Head of Marketing and Communications at Dell Technologies

Jun 2018 – Present · 7 yrs 10 mos · Stockholm, Sweden

Dell Technologies — Head of Marketing and Communications (Jun 2018–Present)
Led integrated marketing and communications strategy for Dell Technologies, driving brand growth and market share across digital and traditional channels
Orchestrated >30 cross-functional campaigns annually, contributing to YoY double-digit growth in brand awareness and customer engagement
Created and managed award winning events, from tailored CXO level gatherings to international expos and industry events with +2 000 attendees
Managed budgets and allocated resources efficiently, optimizing spend-to-impact ratio and consistently delivering campaigns on time and under budget
Championed digital transformation projects, increasing lead generation by 40% via targeted content, automation, and analytics
Oversaw PR, analyst relations, and executive communications, boosting positive media share of voice
Developed and mentored a high-performing, agile team, improving marketing KPIs such as MRLs/MQLs, conversion rates, and NPS

Integrated MarketingStrategic CommunicationsDigital TransformationCampaign ManagementBudget ManagementMarketing Communications+1

Axicom sthlm

Country Manager

Jan 2015 – Jun 2018 · 3 yrs 5 mos · Stockholm

AxiCom STHLM — Country Manager (Jan 2015–Jun 2018)
Directed national PR and communications operations, expanding client portfolio by 35% and increasing revenue per client by 40%
Built and led an award-winning team, achieving best-in-class client satisfaction scores - from recruiting and onboarding to developmental trainings and mentoring
Delivered measurable gains in media coverage quality and quantity, strengthening partner and stakeholder relationships
Implemented data-driven account growth strategies, consistently surpassing quarterly sales and account expansion metrics

Public RelationsClient ManagementTeam LeadershipData-Driven StrategiesMarketing Strategy

Connecta

Marketing and Communications Manager

Oct 2012 – Dec 2014 · 2 yrs 2 mos · Stockholm

Connecta — Marketing and Communications Manager (Oct 2012–Dec 2014)
Spearheaded marketing initiatives for consulting and tech clients, achieving a big rise in lead pipeline and boost in campaign ROI
Streamlined communications workflows, reducing campaign launch timelines
Supported the company board with strategic insights, operational updates, and cross‑functional coordination to drive informed decision‑making
Enhanced executive visibility and thought leadership through strategic content development and targeted events

Marketing InitiativesCommunications WorkflowsStrategic InsightsMarketing CommunicationsDigital Marketing

Prime

Key Account Manager and Press Manager

Jun 2010 – Oct 2012 · 2 yrs 4 mos · Prime

Prime — Key Account Manager and Press Manager (Jun 2010–Oct 2012)
Managed key accounts for public relations and marketing, increasing client retention rates and growing account value
Led press relations and media engagement programs, securing high-impact coverage for multiple blue-chip clients
Created and managed award-winning PR campaigns for companies such as Carlsberg, Audi and SCA (Cannes Lions, Eurobest etc)
Provided campaign analysis and actionable reporting, improving stakeholder communications and campaign decision-making

Account ManagementPress RelationsCampaign AnalysisPublic RelationsMarketing Strategy

Medial kommunikation

Account Manager/ PR Consultant

Jan 2007 – Jun 2010 · 3 yrs 5 mos

Medial Kommunikation — Account Manager / PR Consultant (Jan 2007–Jun 2010)
Delivered strategic PR counsel to technology and B2B clients
Drove client acquisition, winning new business and consistently meeting quarterly growth targets
Developed creative solutions for brand storytelling and reputation management

Strategic PR CounselClient AcquisitionBrand StorytellingPublic RelationsMarketing Communications

Universum communications

Journalist, Editor and Web editor at Campus Magazines

Oct 2005 – Jan 2007 · 1 yr 3 mos

Universum Communications — Journalist, Editor & Web Editor (Oct 2005–Jan 2007)
Produced editorial content and managed web presence for Campus Magazines, driving a 25% increase in audience engagement
Coordinated cross-functional editorial teams, ensuring publication deadlines and content KPIs were met

Editorial Content ProductionWeb ManagementJournalismContent Development

Academic work

Marketing Assistant, Graphic Designer

Sep 2004 – Oct 2005 · 1 yr 1 mo

Academic Work — Marketing Assistant & Graphic Designer (Sep 2004–Oct 2005)
Supported marketing campaigns and graphic design, contributing to recruitment program successes and improved participation metrics

Marketing SupportGraphic Design

Management events

Marketing Assistant

Jan 2004 – Jan 2005 · 1 yr

Management Events — Marketing Assistant (2004–2005)
Assisted in executing multi-city marketing events, supporting client retention and event satisfaction KPIs

Event ExecutionClient Retention