May 2019 – Feb 2022 · 2 yrs 9 mos · Mumbai Area, India

• Zeotap is a Berlin HeadQuartered Next - Generation CDP
• Unify, enhance and activate your customer with our comprehensive Customer Intelligence Platform (CIP)
• Evangelising Zeotap's CDP platform combined with identity resolution & data driven marketing
• Nationally leading the sales efforts for Zeotap India across clients & agencies.

May 2018 – May 2019 · 1 yr · Mumbai Area, India

• Zee5 is a leading OTT platform in the OTT Landscape of India Market. Content available in 12 languages and content connecting to the roots of Indian Users.
• Building the sales team from scratch along with servicing teething issues of an upcoming platform.
• Nationally responsible for revenue on Zee5 ad sales.
• Strategize effective strategies with Sales Team, Client Services Team, Media Analytics Team and relevant stakeholders
• Leveraging on insights of the market trends, advertiser media buying preference and competition.
• Creating various packages for the sales team.
• Ideating with the team, challenges faced in the trade & cultivating solutions.
• Ensuring Agency Volume Deals are signed with all agencies.
• Focusing on JBPs are signed with key clients.
• Onboarding new clients and servicing and upselling the existing business.
• Ensuring sales targets being met by team & me.
• Cultivate excellent relations with new prospects & existing clients.
• Brand Solutions & AdTech
• Working closely with the content team to create multimedia ideas for brands.
• Building up a self-serve AdTech platform for SME clients.
• Setting up the programmatic ad revenue model.
• Personally I am a good story teller along with being an individual contributor and a team player. Able to groom the team and give them the right direction to achieve business goals.

Nov 2016 – Apr 2018 · 1 yr 5 mos · Mumbai Area, India

• Sociomantic Labs provides full funnel business solutions at scale, using programmatic display advertising solutions for online, mobile and social. Sociomantic’s proprietary Streaming CRM™ technology enables marketers in more than 60 countries worldwide to harness the value of CRM and other data assets to deliver individually personalised dynamic ads for retargeting, prospecting and loyalty campaigns – helping marketers turn data into ROI. Sociomantic has been profitable since its founding in Berlin in 2009, and has grown organically to more than 250+ employees in 19 offices today.
• Evangelising Programmatic Ad Sales & Functionalities of retargeting platforms. - Bring personalisation at scale for brands with DCO technology and garner better results for clients by delivering right communication
• P & L responsibility for the India region.
• Onboarding New Clients & Up-Selling to the existing clients.

Jun 2011 – Oct 2016 · 5 yrs 4 mos · Mumbai

• Nationally Monetising the digital assets of International brands like Cosmopolitan, MailOnline, Men’s Health, Wayn
• Regionally Monetising digital assets like India Today, Business Today, AajTak.
• Selling different product offerings like Display Ads, Video Ads, Emailers, Branded Content, Intellectual Properties.
• Key Member for setting up the tech-stack for digital assets of India Today Digital Properties.

Jun 2010 – May 2011 · 11 mos · Mumbai Area, India

• Evangelising Mobile Media Advertising in the era of Feature Phones
• Selling Display, Video Ads, Sponsorships on mobile media
• Direct client approach & keeping the agency in the loop led to successful closures

Oct 2006 – Jun 2010 · 3 yrs 8 mos · Mumbai Area, India

Jun 2005 – Sep 2006 · 1 yr 3 mos · Mumbai Area, India